Podcasts for Entrepreneurs and Business Owners

Podcasts for Entrepreneurs and Small Business Owners

Podcasts are a very easy way to consume knowledge on the go. If you are working out, or commuting, or driving, it’s easy to get your daily source of inspiration. These are our suggestions.

Podcasts for Entrepreneurs and Business Owners

Hyper Conscious Podcast, with Alan Lazaros and Kevin Palmieri

Podcasts for Entrepreneurs and Business Owners
Photo by: Odette Photo+Art

Alan Lazaros and Kevin Palmieri genuinely want to help us become the best version of ourselves. They interview top entrepreneurs and thought leaders and share their life stories. The best lesson is that, when we change the way we think, we change the way we act and the way we live.

Episodes:

#372. Creating your System of Success – LIVE Mastermind.

#380. Dean Graziosi – The Underdog Mentality.

#392. Selling with Integrity – LIVE Mastermind.

#369. Revisiting your 5 Favorite Episodes.

#402. Overcoming Overwhelm – Breath Work Mastermind with Samantha Skelly.

If you want to live a life by design and be the best version of yourself, this podcast is for you.

Building a StoryBrand, with Donald Miller

Donald Miller
Source: Internet

Donald Miller has carved a name for himself with his marketing approach. In his podcast, he teaches how to clarify our message to improve our business. Right now, we are following his Storybrand framework to update our website (www.utilityavenue.com), and I use his actionable content to update our marketing strategy. The most valuable lesson is that unclear marketing costs because a confused mind says ‘No.

Episodes:

#197. Joel Peterson – How to Rebuild your Business After a Crisis.

#187. How to Create a Magical Brand.

#181. The Best of 2019 – Our Biggest Takeaways for Business Leaders.

#130. Aaron James – How to Define What Your Customer Really Wants.

#65. The Framework that Makes Marketing Easy.

If you are a business owner and you want your marketing message to be clear, this podcast is for you.

 

Chris Ducker
Source: Internet

Youpreneur FM is a weekly podcast that introduces top online business leaders and personal branding entrepreneurs. Topics include how to build a personal brand, how you can market yourself as an industry expert, and how to launch online products and services.

Episodes:

Rank #1: How One Youpreneur Made $100K in 30-Days, with AJ Jomah

Rank #2: How to Create Your First Online Course, with Amy Porterfield

Rank #3: 8 Ways to Finally Start Monetizing Your Personal Brand!

Rank #4: The Quick-Start Guide to FINALLY Getting Started with Your First Virtual Assistant

Rank #5: How to Use Instagram Stories to Build Your Brand & Business

If you are a solopreneur, consultant, blogger, or freelancer, you will love this podcast.

Mark Metry
Source: internet

Once upon a time, Mark Metry couldn’t make direct eye contact with anyone and suffered from social anxiety from health issues & not living the life he was designed to live. Today, he interviews the world’s most successful renowned experts, athletes, CEO’s and talks about mental health, self-improvement, and entrepreneurship. His podcast ranks #96 in the entire world.

Episodes:

289. Gary John Bishop | End Self-Sabotage and do the Work

282. Ishveen Anand | Journey to  Inc 100 Top Female Founders

Live Q&A #3 – Mental Health, Side Hustle, and Food.

266. Nir Eyal | Becoming Indistractable in the Age of Distraction

257. Patrick Bet David | Changing the World with Entrepreneurship

If you are shy, or ever suffered from social anxiety, and you want to change that, and take the world by storm, you will love this podcast.

Final words

This is our list of podcasts for entrepreneurs and business owners, but what’s YOUR favorite podcast?

What should we listen to next?

5 Lessons to Become a Confident and Profitable Entrepreneur

Khadejah is a devoted wife, mom of two girls, and owner of Thrive Virtually, a virtual assistant agency. After Khadejah recognized she had a gift in administration and wanted to spend more time with her kids, she decided to start a virtual assistant business. In Utility Avenue’s weekly spotlight, she shares five valuable lessons to become a confident and profitable entrepreneur.

a confident and profitable entrepreneur
Photo credit: @marybethwoodphotography

 

Lessons to become a confident and profitable entrepreneur

Confidence is a word that we often hear today. We’ve been taught that confidence can help you stand out and land a job. This is all true, but no one ever shows you the process of becoming confident. The truth is, confidence comes with experience. Some people magically have the gift, and others work towards it. I started a virtual assistant business in 2018, and after almost three years, I have recently become a confident business owner. 

Let’s talk more about the virtual assistant industry.

A virtual assistant is an independent contractor who provides administrative, creative, or technical support services for online business entrepreneurs. A virtual assistant can work from anywhere as long as there is access to wifi. However, some virtual assistants have clients who own brick and mortar companies but work virtually. Since starting, I’ve created an ebook to help other women start their virtual assistant business, scaled into an agency, and secured multiple bi-annual contracts. 

Now that you have more of an idea of what I do, I want to share with you five lessons to become a confident and profitable entrepreneur in my industry.

  • Become confident in your WHY

You need to know your why when starting a business. Your why will keep you in business even when things get tough and lonely. When you know WHY you started your business, you can operate in confidence even when you feel like giving up. My WHY was because I wanted to make an income from home and still spend quality time with my kids. 

  • Become confident in your offering

When you’re deciding what you want to offer, it’s essential to provide a service that you enjoy rather than just because it makes a lot of money. I’m pretty good at making websites, but I don’t offer it to my clients because creating sites for other people stresses me out. However, I provide website updates, and I enjoy that. Once you master the service you choose to offer, you become confident in your skillset. When you become confident in your skillset, you’re able to sell yourself and the results you can deliver. You’re ready to articulate how you can solve someone’s problem during a sales call. Speaking of sales calls, let’s talk about that next.

  • Become confident in your sales calls

Once you niche down to a service you enjoy doing, you’re able to sound excited and confident during sales calls. Let the client explain their pain point and communicate what you’ve done for other clients and how you can help them. When you are passionate about what you offer, your calls will naturally flow. Before getting off the call with the client, be sure to let them know what they can expect after the phone call.

  • Become confident in your onboarding process

Before I end a call, the leads know precisely what to expect. I communicate that they will receive an email with a proposal from me within 24 hours. I let them know the next start date I have available, and I even tell them when I’ll be following up. When you set structure upfront, it gives the client an idea of what it looks like to work with you. I have my process documented of what happens from whenever someone books a sales call to when they sign. This came with experience and trial/error. I’ve done it so much that I’m very confident in my onboarding process.

  • Become confident in your prices

Last but not least, it’s imperative to become confident in your prices. Don’t worry if someone else is charging less or more than you. You have to become confident in what you charge and know the value of the results you provide to clients. It took me forever to become confident in my prices and sometimes. I still question myself, lol. What keeps me confident in my prices is hearing fantastic feedback from my clients on how I have transformed and helped their business. They are happy to invest in me monthly.

Final words

I hope these tips will help you become more confident as a business owner.
Whether you’re a virtual assistant, photographer, or a service provider in a different industry, this can apply to you.


If you’re looking for a community to help you become a more confident virtual assistant, join her free FB group, “The Confident Virtual Assistant.”

Thrive Virtually’s Contact Info

Website: https://www.thrivevirtually.co
Email: khadejah@thrivevirtually.co
Instagram: @thrivevirtually
Facebook: https://www.facebook.com/thrivevirtually

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Spotlight: Brand your Business with Odette Photo+Art

Odette Photo+Art is a Miami family and branding photographer. In Utility Avenue’s weekly spotlight, she shares her journey.

Odette Photo+Art
Odette Photo+Art, by Sven Malojlo

Who is Odette Photo+Art?

Odette Photo+Art is a Miami based business, specializing in family and brand photography. My photography is known for documenting real connections and emotions. 

How was Odette Photo+Art born?

In 2007, I got my first point-and-shoot camera and started documenting the lives of those around me.
In 2017, I started photographing my friend’s children on the weekends, and then, one day, it was not a hobby anymore.
That’s how Odette Photo + Art was born.
Today, I am a photographer, an artist, a storyteller, an entrepreneur, a dreamer, and a doer.

What were the main challenges?

Taking a photograph is just a beginning.
At first, I didn’t know anything about running a profitable business. When you are a solopreneur, you wear way too many hats. Becoming an entrepreneur and artist has been a journey. As a result, I have spent countless nights studying business, marketing, and sales. 
Learning is a never-ending process. My grandfather used to say that knowledge takes no space, and that’s my mantra. 
Now I want to help others.

Who is the most supportive of your business?

I have the most supportive family and friends.
My sister, my niece, and my mom are my muses, and my friends cheer up for me. They believe in me.
Without their unwavering support, I wouldn’t have been able to build two businesses from the ground up.
Family pictures
My family. My everything.

How did you become a brand photographer?

I started with family photography, and I love it! There is something extraordinary about being invited into a family to document who they are. But there is also a need for businesses everywhere to create a brand that clearly communicates why they do what they do.

What makes you different from the business across the street who does the same kind of business, but cheaper?

YOU.

You make the whole difference. Simon Sinek said it: “People don’t buy what you do. They buy why you do it. And what you do simply proves what you believe.
I can help you create a compelling brand that sells while you sleep.

My mission is to document life and to help entrepreneurs have a thriving business.

 

branding

What’s branding photography?

 Branding photography is the visual representation of you and your business. It establishes and enhances your brand through professional images that show your character, what it’s like to work with you, and what makes you and your business unique.
Odette Photo+Art Branding Photography
Collage HairStudio @collagehairstudiomiami

Why is it essential for a business?

Branding photography makes it a breeze for customers and future clients to know you and your brand.
You can use your on-brand photographs to enhance your online presence.
– Website
– Social media (LinkedIn, Instagram, Facebook, Pinterest)
– Email campaigns, newsletters, and email signatures
Or in traditional marketing materials:
– Print collateral (business cards, brochures, direct mail, sales sheet, flyers, magazines, newspapers)
– Sales pitches or presentations
– Press releases
The options are limitless.
Cut specialist @lopez_cut_

What future projects does Odette Photo+Art have?

I have teamed up with brilliant minds. We are creating a virtual assistance agency to add marketing services to my branding photography packages. Additionally, we are creating a magazine to promote the work of local entrepreneurs.
I also want to create a magazine to promote female entrepreneurs.
Odette Photo+Art Branding
Evan Carmichael, Youtuber, thought leader and serial entrepreneur from #BelieveNation @evancarmichael

What would you advice to other entrepreneurs?

Coronavirus has changed the way we face the world. We have had to pivot and find new ways to keep our businesses afloat.
Use this downtime wisely:
  • Read.
  • Learn something new every day.
  • Work on your website, on your client experience, on your offers.
Never stop honing your craft. Become so great at what you do that people think of you as the only choice to hire in your area of expertise.
Also, stay healthy. Wash your hands and practice social distancing. It might be painful now, but it won’t last forever. It will get better.
Odette Photo+Art
Helen Licea @helenlicea_ @helenliceaphotos

If you were to define Odette Photo+Art in one sentence, how would you do it?

Odette Photo+Art documents who you are.
branding

How would you describe your experience with Utility Avenue?

My business was waiting for a platform like Utility Avenue to thrive. It makes advertising and creating real connections with my clients a breeze. Utility Avenue is the beginning of a new era. It will make a difference in your business as it did with mine.

Odette Photo+Art’s Contact Info

Website: https://www.odettephotoart.com/
Phone: 239-600-9019
Email: contact@odettephotoart.com
Instagram: https://www.instagram.com/odettephotoart/
Facebook: https://www.facebook.com/odettephotoart/
Other: https://www.linkedin.com/in/odettephotoart/

Branding Photography Packages available.

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Transform Your Side Hustle into a Thriving, Profitable Business

Transform Your Side Hustle into a Thriving, Profitable Business, by Sarah Rose

Sarah Rose is a worldwide business coach that uses a blend of mindset and business strategy to empower entrepreneurial-minded women  In Utility Avenue’s weekly spotlight, she shares insights on how to transform your side hustle into a thriving, profitable business.

Sarah rose on how to transform your side hustle into a thriving profitable business. 

Are you tired of doing the same thing over and over again, expecting a different result, but nothing alters? Are you using old-fashioned tactics and forcing your content, hoping someone will resonate and reach out to you, but you’re getting crickets? Are you losing the passion for the side hustle you thought was going to be lucrative but is getting zero ROI on your time and the money you invested in starting up? 

I GET IT.

I was there too, throwing spaghetti at the walls, roaming around in the dark, wondering when and if this thing was EVER GOING TO TAKE OFF. 

So what would it be worth for you to pivot your thinking and decide that this is no longer a side hustle, this is your business? And start treating it like one!

When I realized that all these other women out there could figure out how to earn five, six, even seven or eight figures building a business online, then I could do the same! And it’s definitely possible for you, too!

I learned that getting a mentor was the ONLY shortcut to success. So I took a giant step back from my business to invest in courses, programs, mentors, and coaches who could teach me how to cut my learning curve and frustration in half and get where I wanted to go faster. 

Get a mentor

Even though I didn’t have the money at the beginning, I found it. I sold things around my house on FB marketplace, in groups, and on Craigslist. I borrowed. I created online products I could sell. I tapped into my resourcefulness and did whatever I had to do to make it happen. Because life is short, I have big goals and dreams that need accomplishing, and no time for excuses. 

So if I had it to do all over again, I would have made my first step in hiring a Business Coach or Mentor.

Then get super clear on the bigger vision for your life and business. Know where you want to go so you can reverse engineer and map out your plan to get there. How much is your dream lifestyle going to cost you monthly? Do your research so you know exactly what it’s going to take to become the woman who can be, do and have it all. 

Identify who your ideal client is and the problem you solve

It’s important to niche down so that your message resonates with your target audience. If you’re trying to message to everyone, it gets diluted, and you end up reaching no one. Once you have clarity on this, your content will flow from your heart and soul, speaking to the person you would love to work with. You’re building the like-know-and-trust factor, which is attraction marketing at it’s finest. You’ll have friend requests pouring in with leads in your inbox asking how they can work with you instead of the other way around.

Content is king

And when it comes to content, don’t be afraid to share your story and the journey you’re on. People buy people, not companies, products, or services. Stories and images can go a thousand miles, and when you show your vulnerability and behind the scenes of your life as an entrepreneur, you’re creating relatability with your dream clients.

Make sure to clean up your profile and news feed—no drunk photos at the bar; no political or religious posts or conspiracy theories. No spam. Only elegant images and clear content, adding value as to how you can help others. The more value you can add, the more your audience will see you as the expert in your field and want to work with you. Add more value than you think you should!

Get clear about the mission that you’re on

Your mission is the driving force behind your business. It’s bigger than you. It’s your purpose, the reason why you’re here.

Establish your tagline

This is your 8-second elevator pitch when someone asks what you do. Make sure this is in your bio and cover photo so that when your ideal client comes to your page, they know exactly what to expect. If your audience can’t understand right away what you do, they’ll get confused and go somewhere else.

Create a beautiful brand that stands out

Create a beautiful brand that stands out over the noise on social media, and keep all content on-brand. Everything you do online and offline should scream your fabulousness and why your ideal client would want to work with you over anyone else. What sets you apart from everyone else? Capitalize on your gifts, and you’ll get paid just for being you.

Have a DMO 

A DMO (Daily Method of Operation) allows you to show up consistently all day every day, gaining more visibility and engagement than ever before. When you’re on purpose, and you have a business plan for your social media, you’ll make even more of an impact.

Network and build relationships

Network and build relationships with others in your industry who can lift you higher. There are so many incredible opportunities to collaborate and widen your reach, be open to ideas, and making new connections. Come from abundance and prosperity rather than a competitive lack mentality. There is enough out there for all of us.

Learn marketing

You’ll need to learn modern marketing strategies and techniques which can be super scary and daunting in the beginning. But once you open your mind to the possibilities, lean in and trust the process, you may just find yourself falling in love with the journey as you tap into your creative zone of genius!

Final thoughts to transform your side hustle into a profitable business. 

More than anything, if you’re not having fun, then you’re not doing it right. A few tweaks can make all the difference. So pivot if you must, but don’t ever ever quit. Because you are always on the right path, and your success is inevitable.

how to transform your side hustle into a thriving profitable business

If you’d like to dive deeper into the topic, you can find Sarah Rose at www.sarahroseglobal.com or book in a free hour consultation at www.calendly.com/sarahroseglobal.

__________________________
Utility Avenue’s Spotlight
 focuses on promoting inspiring businesses every week.
For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Weekly Spotlight.

Spotlight: Sprinkle Grace’s CEO is Five Years Old!

Sprinkle Grace

It’s never too early to start creating your future.
Kidpreneurs are an incredible example.

When I first read about Sprinkle Grace, I was so inspired. Grace is only five years old, and she already has a thriving business, with the help of her mom.

Sprinkle Grace

Sprinkle Grace Co. is a beauty, lifestyle, and wellness company with two principles in mind: to Sprinkle Grace and spread love. They offer natural products that create solutions, using a natural, minimalist approach.

They are building a holistic brand that will stand the test of time. From essential oil rollers to whipped body butter with essential oils, natural deodorants, natural lip balm, 24K Lip Gloss, hand sanitizer, to diffusers and gemstone jewelry, to their self-authored book, and so many exciting projects.

Who is Grace? How old are you?

I am Grace Avera Pierce, and I am five years old.  My birthday is on July 9, so I will be 6.

How does it feel to be a CEO at your age?

I’m pretty excited to be a CEO so young.

I am also an aspiring model and do runway shows in NYC, LA, and Charlotte. During one of our LA trips, I started helping my mom support her company by doing videos, and she decided to help me build my brand.

How was SprinkleGrace Co. born?

In May 2019, we chose to follow my mother’s natural approach to everyday supports, using essential oils. Grace enjoyed making rollers for her bumps and bruises. She would even tell others, “there is an oil for that.”

In June, we formed Sprinkle Grace Co.: a brand that focuses on beauty, lifestyle, and wellness for little girls, their moms, and their grandmas.

Our lifestyle brand developed when we decided to expand our essential oil usage. We combined diffuser beads for essential oils and natural gemstones for daily affirmations to make bracelets. Then, we created our Diffuser and Gemstone Jewelry and 24k Lip Gloss that contain natural gemstone chips.

We also introduced our Sprinkle Grace Lifestyle Series: I AM Book, which allows kids to write their daily affirmations in ten steps.

What were the main challenges at the beginning?

We haven’t had any challenges, just new adventures to conquer. Building a brand while I try to be a kid, and my mom works her full-time job, her businesses, and works on her Ph.D. can be draining at times.

Who was the most supportive of your business?

My family is the most supportive.  I love my Grandparents and my Aunt Tammie. They make sure my dreams come true.

What’s the most popular SprinkleGrace product?

Definitely, the Whipped Body Body, the Lip Balm, and the Affirmation Bracelets.
Our products are for little girls, their moms, and their grandmas, but we serve men too.  My Dad, Uncle Mo, Uncle Earby, and Uncle James are my biggest male supporters.

What about your wellness brand?

Our Wellness Brand is our new baby.

Being forced to overpay for elderberry gummies during trying times, we decided to make our own Elderberry Honey Lollipops. We partnered with a small whole leaf tea company and a local elderberry company to help boost generational immune systems.

Sprinkle Grace is also doing her part to save the world, with a recycling program, and using 75% glass packaging, which allows our customers to save on future purchases.

Every year that we meet our sales goals, a percentage of our profits will go to helping other kids start their businesses or join the modeling, acting, and runway world. We will also give to worthy kids’ foundations that sprinkle Grace in the community.

What about future projects?

We have a book called “I AM” and want to create more kid authors, so we created Sprinkle Grace Publishing.

We are also focusing on social change by creating Sprinkle Grace Inspires Foundation.  This foundation will inspire kid activists to support important causes around the world.  The last Thursday of every month, up to 10 kids will meet to have kid discussions leading to change.

What message would you send to kids your age?

I would say to them, choose to inspire others, create a business to get more money, and raise your allowance.

What would you say to your followers in times of coronavirus?

Always wear a mask when you are going outside and wash your hands.

Sprinkle Grace Co. Info

Website: www.sprinklegraceco.com

Facebook – www.facebook.com/sprinklegraceco

Instagram – www.instagram.com/sprinklegraceco

Instagram – www.instagram.com/sprinklegraceinspires

YouTube – www.youtube.com/c/sprinklegrace

sprinkle grace

Join Sprinkle Grace’s movement promoting natural wellness from the inside out.

______________________________________________________________________________________

Utility Avenue‘s Spotlight focuses on promoting inspiring businesses every week.
For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Spotlight: Patricia Rogers’s Message for Entrepreneurs

A message for entrepreneurs.

I met Patricia Rogers, CEO of Unity in Service, Inc., at a networking event with Bill Walsh.

She is a business development strategist, best-selling author, and public speaker. She is also an event coordinator and marketer. In Utility Avenue’s weekly spotlight, she sends an empowering message for entrepreneurs to live the dream.

I am a Correctional Lieutenant after 29 years of service in law enforcement. The best decision that I made was the decision to prepare before retiring so that I could finally meet the woman in the mirror.

After reading Napoleon Hill, Think and Grow Rich, I learned that it only takes one sound idea to achieve success, and this was a defining moment for me.

Retiring was my time to discover who I was and why I was put here in the first place. Most rewarding was discovering my talents and hobbies and turning them into a business that would impact the lives of so many. I found that I genuinely had the entrepreneurial spirit. Besides, I have a passion for inspiring the lives of other entrepreneurs.

Unity In Service, Inc. “Where People Need People” was born, doing what I enjoy by setting a platform that allows entrepreneurs to be seen and heard from the stage while developing even more wealth and building relationships that take their businesses to a new level! The annual conferences that we host “Entrepreneurs Living The Dream sets a standard for the entrepreneur to leave with more than they came with. We put the spotlight on our participants and attendees because they said YES to the call.

My Passion is spotlighting entrepreneurs and public speakers so that they can be seen and heard by the masses.

I am teaching, encouraging, and providing a stage for them to grow!

People Need People!

Empowering Entrepreneurs To Live The Dream

Technology is the driving force in the world today, but I want to remind you that some old habits are worth hanging onto, such as verbal communication, eye contact, picking up the phone as opposed to an email or a text. Try getting out of the chair that sits in front of the computer! People are waiting on you to get up, suit up, and show up to a LIVE Event!

Networking is one of the fastest ways to build genuine relationships that will take you to a new level in your business and life in general.

People connect with those they get to know, like, and trust. I call that the human touch. Connecting and serving others is invaluable.

Today, I want to leave you with four tips:

  • Say yes to opportunities that connect with others.
  • Be authentic and let others get to know the real you.
  • Communicate effectively and leave an impression.
  • Network with intention and follow up with a call.

Remember, fulfilling your dreams involves other people, and when other people fulfill their dreams, it involves YOU! As Miles Munroe said, “The value of life is not in its duration, but the value of life is in its donation!”

CEO Patricia Rogers

Email: info@patriciarogers.com

Website: PatriciaRogers360.com

Website: patriciarogers.com/spotlightsyou

PS- Right now, on June 25th, at 3:00 pm, she is hosting her event “Popping Videos Training”, back by popular demand to train about how to use smartphones as a branding tool. Link here in case you want to join.

Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Weekly Spotlight.

Spotlight: Utility Avenue’s Cofounders

Our Thursday Spotlight focuses on promoting businesses weekly.

Today, we wanted to introduce Utility Avenue’s cofounders, so you know more about the people that work behind the scenes to make Utility Avenue possible.

Utility Avenue Team

 

“The goal of life is not to have our lives mean something to ourselves.
The goal of life is to have our lives mean something to others.”
Simon Sinek

Simon Sinek also says that to succeed in life, we need people who believe what we believe.

I always add that, to succeed in life, we need people who believe in us when we fail to believe in ourselves. They are the ones that give you the strength to keep on keeping on.

I have been incredibly lucky to find a team that I can proudly call my “tribe.” They have inspired so much me since the beginning.

We believe in the power of hard work and determination, and we believe in teamwork because, as Helen Keller said: “Alone we can do so little; together we can do so much.”

We are dreamers, but we are also doers. Our project will provide the opportunity to change your life and the life of the ones close to you.

That is our goal as a team, and that is the vision of Utility avenue.

Meet Utility Avenue’s cofounders.

 

Norge Matos

“A man reaps what he sows. That is why I try to show love, hope, and opportunities. I dream that those who come later will receive a better world and do the same, but dreams are conquered with hard work: Utility Avenue is just part of that journey.”

Learn more about Norge Matos

Armando Milanes

“When I look at a child or a young person, I feel inclined to help. Every day, adults neglect essential aspects of their learning. We are too busy or, perhaps, we think we are educating them well. Because of this, it might take them years to master lessons they could learn today. The reality is that few things are as important as our responsibility for the proper guidance of our children.”

Learn more about Armando Milanes

 

Ana Madalys Cedeño Reyes
Ana Madalys

“It’s never too late to start again and reinvent yourself. Being an entrepreneur is not about age. In each stage of life, we can rediscover different opportunities to do new things to love. That’s when the idea of ​​being part of Utility Avenue came to my life. It is such an inspiring project, led by young people: full of values and willing to improve the lives of many.

Learn more about Ana Madalys

 

Odette Fernandez

“My grampa used to say that knowledge takes no space, and that’s my mantra. I believe in the power of self-education. I like to learn something new every single day and inspire people to be their best selves. That’s my biggest drive in life: to inspire and be inspired. I can unequivocally say that I am becoming the woman I have always wanted to be. All it takes is dedication, consistency, and long nights. I genuinely believe Utility Avenue is the beginning of an era. It will change the lives of many, as it has changed mine.”

Learn more about Odette Fernandez

 

Alexander Sanchez Silva

“I’ve been working hard to make all my dreams come true. Some of them have unfolded, some have mutated, and some are still in the making. It has been quite an exciting ride filled with surprises, lessons, setbacks, emotions, experiences, gratitude, anger, empathy, and love. For me, helping others has been of great importance. When you help people get ahead, you’re fueling your best YOU. The influence is permanent. That’s why this down-to-earth project, Utility Avenue, has me so hooked up.”

Learn more about Alexander Silva

 

Dreyker Friman
cofounder of Utility Avenue and his son

“I feel the need to change things, making them better, easier to use and make them affordable for everyone. I started sketching things I thought needed improvement, and eventually, I became what I am today: a designer.”

Learn more about Dreyker

 

Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Weekly Spotlight.

Spotlight: Bestselling Author Laura DiBenedetto Talks about The Six Habits

Two weeks ago, I read The Six Habits, #1 bestselling book by Laura DiBenedetto, TEDx speaker, success coach, podcaster, educator, and researcher. The book is currently ranking #1 in Behaviour, #1 in Behavioral Psychology, and #1 in Journaling.

The book was raw, practical and extremely useful. These habits resonated so much with me that I reached out to the author about being interviewed by Utility Avenue. She agreed, so in our weekly spotlight, we want to share her wisdom.

Who is Laura DiBenedetto?

I am an average human. I’m a curious, creative person, and I like to help.

When I found myself close to retiring and discovered life was not what I thought it would be, I wanted to solve that problem. I did not set out to write a book, but in answering it, I was like, “woohoo, I can give this to other people.” I was excited to share it. The book was the byproduct of changing my own life massively. I wanted to invite others into the life they’ve always dreamed of but didn’t think they could have. 

How did it all begin?

The desire for the book came from being remarkably unhappy, and just not being okay with that. I did so much: I started a marketing company at 19. For years, I worked so hard to build the life someone else told me was going to bring me all the happiness and satisfaction. When I got there, and I had checked all the boxes, I said, “Okay, give me…”. It wasn’t there.  

I was upset and got sick and tired of doing this whole self-help work: I bought all the programs and read all the books, and I was still unhappy. I wanted to solve that. In the process, I found such a massive transformation in my own life that I wanted to share it with others. I had to do more than just write a few sentences and ask people, “Do this magic recipe.” That’s how the book was born.

Besides, I created a 90-day program. It’s great to know about the Six Habits but, without mastery, life will be no different. That’s the real work we need to do. Can you master it on your own? Yeah, you can. It will be easy if you are disciplined about it and work with the science of habits. But I am a stubborn human being, and I don’t want to do the things that are good for me: eat my veggies, or floss, or say “no” to the cake.

There are a lot of programs out there that promise permanent change in 21 days, in 30 days. It’s all a lie. They just want to take your money. My program might look harder on the outside because it’s 90 days, but that’s science. I am not telling you what you want to hear; I’m telling you the truth. If you’re going to be set free, you need 66 days of repetitious activity to build the muscle.

What helped you the most to become a number 1 best-selling author?

I would say, number one: going through an incredible amount of hardship and surviving. It showed me that I am a lot stronger than I thought. I was going through the rough things you read about in the book, like abuse and bullying. Two, my parents are organically resilient people. They are stubborn and problem-solvers — my dad is an inventor. They are both extremely remarkable human beings, with very different things they bring to life, to themselves, to their marriage and their family. I learned a lot from them, from watching them exist but also from how they raised me. My mom always told me, “You can do anything.” “I believe in you.” “You’re always good enough.” “You’re beautiful,” and “You’re special.” The world did not say those things, but my mom did.

What were the main challenges while writing the book?

It was hard to organize my thoughts. I did comprehensive research to back up what I was saying by human behavior, by psychology, by science. I wanted to build something compelling and useful. Like everybody else who writes a book for the first time, you go into it thinking, “I’m just gonna write a book!” and then you just write and write and write. When I finished, I discovered I was far from done. You need to take time away from it, and then go back to it. Then, you need to set it on fire, rewrite the whole thing, clarify your thoughts, hire a professional editor, learn about marketing and publishing, set more things on fire, reedit, and then return, return, and return. It’s been a twenty-month process. I am incredibly grateful to go through all this because, with every iteration, I was organizing my thoughts. I was getting closer to the truth. It was harder than I thought, but it was worth it: all of it.

Who was the most supportive?

Two of my best friends, because they were going through a hard time at the same time I was going through a hard time. One of them was going through depression and anxiety; another one was going through a marriage falling apart. They just wanted the same feelings of joy I was yearning for, but for different reasons. I told them what I was working on and, then I said, “Let’s try to do this together!” I decided to write down a few paragraphs so they could understand. Those paragraphs turned into 55,000 words. I remember when I had about 30,000 words, I thought: “There’s a book here! I can go the distance!” And I chose to go the distance.

Once we’d all realized that I had a book here, they started cheering me on. I’ve done an excellent job surrounding myself with incredible people that celebrate when I succeed, not just wanna hold my hand when I cry. Those are real friends. 

My husband too. He’s been super supportive the whole time. He did the 90-day program with me first, and he’s a different person. We’re different people because of my program, and we are not held back by façades anymore. We are not like, “I need to be this way because this is what the world needs me to be, or because I have to protect myself.” No, we say, “I deserve to be this way because this is who I am. And what a privilege to be me! I’m just going to be my best self because that’s the joyful life that I deserve. Period.”

I’m happy now.

We are happy now. 

the Six Habits book

Which are these six habits?

The six habits are kindness, acceptance, gratitude, presence, goodness, and intention.

Who is your book for?

For the people that achieved a certain level of success in their lives, but when they did, they discovered it was not what it was supposed to be.

For the people that lied or were lied to about what happiness was, and always chased the wrong idea. Just like me: I chased success, I chased money, I chased the perfect size two body thinking that would make me happy.

For the person that is just tired of believing lies and pursuing things that don’t resonate. This book will change that person. It can honestly work for everybody, but the people that have felt betrayed by a society that told them a bunch of lies about what happiness was, this will land better than probably anyone else.

How have readers reacted to your book?

I’m so excited. I’ve been getting five-star reviews. I’m so grateful for them, and it’s so thrilling. It’s wonderful to know that people are genuinely feeling a connection to the words and understanding that these are core life values.

Do you have any other passions?

I like to paint, and I am also an amateur photographer. My hobbies are simple: traveling alone might be the most exciting thing about me. My husband is a big fan of that because he knows I come home happy and fulfilled. I love exploring the world, meeting awesome people from different cultures, and having incredible food. I also really enjoy baking.

My passion is my family: my parents, my friends, and my life with my husband, my cat, and my dog. LOVE them! I can’t deny that I worked very hard to make this particular dream come true. I was scared about moving [to Maui], but I did the big scary thing for me, and I am glad I did.

If you could go back in time, what would you do differently?

Nothing. It unfolded exactly the way it should. The time I took to write it and perfect it, and do the research was necessary. I made mistakes I learned valuable lessons from. I wish the people who meet me now had known me three years ago, and compare her to the person I am as a result of my book and my work. Three years ago, I had so much negativity, and today, I am full of gratitude and love for everyone. So, I wouldn’t change a thing—even the bad, like my divorce, the abuse, and the bullying. I wouldn’t change any of it. Nothing, because that would change the fabric of who I am and I love who I am. 

What future projects do you have?

I’m writing a business book at some point. I’m excited to do that after 20 years in the business world, 21 now. It’s been a great adventure being an entrepreneur, and I think college is not AT ALL a place for people to learn to be anything other than a cog in a machine someone else built. Not everyone is meant for employment. I wasn’t. When I said I wanted to do my own thing, there were a lot of raised eyebrows. There were little support systems out there at the time to support me. College could introduce valuable knowledge like accounting, marketing, business.

Here’s one principle that is not being taught and will be in my book: Sometimes, your best isn’t good enough, and you must deal with that. The business world does not just hand out participation trophies. Sometimes your best doesn’t cut it, and you lose, and none is going to be there to console you. You need to figure it out, put your big girl pants on, and move on, and get better next time. So, someday, your best will be good enough, and then, eventually, your best will be better than everybody else’s best that you are competing with. The truth is people are not ready. As a result, they are terrified to be entrepreneurs, and they shouldn’t be. It’s a different framework. To be an entrepreneur requires that you are tenacious, curious, and relentless.

What message would you send to your readers?

Do the work.

That’s it. It’s worth it. It will be difficult, but it will give you all the freedom you’ve craved. You need to have the courage to face yourself. You have to be willing to do the work. The struggle is where the beauty is.

Honestly, I want every single person to be exposed to the Six Habits and to do the 90-day program because the habits that are in place now are what got you the life you are living, and for most people, the life they are living is not the one they want to be living. The book is an excellent start to awaken the mind, but the brain needs to be trained. You have to integrate these habits. It’s to do the work to change your ways and your patterns, like not flossing vs. flossing. Of course, it’s a little different than being remarkably unkind to yourself and being the bully inside your head and transforming that relationship into one of the nurturing patterns. You have to work on it and be unafraid.

Can you tell me the essential idea of the book in one sentence?

The Six Habits is a book about liberation and the things we need to do to live the life we were meant for.

Is there anything you would like to add?

I think people will benefit from giving themselves grace. The self-help world and the personal development world do so well because they operate on very predatory thinking, which is “buy my book because only my solution can help you fix what is wrong with you.” I don’t subscribe to that belief at all. Humanity perpetuates false beliefs; we push them forward generationally, and it’s not our fault. Through awareness, we can give ourselves the tools that will set us free.  You are capable of mastery. But please, don’t assume it’s simple. Just do the work. That’s it.

Laura DiBenedetto’s Contact Info

Buy The Six Habits in Amazon

IG: @lauraldibenedetto @thesixhabits

 

Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.