Spotlight: Tracey Hagen Photography

Tracey Hagen Photography

Tracey Hagen, owner and photographer at Tracey Hagen Photography, gets the center stage today in our Spotlight.

Tracey Hagen, photographed by Odette Photo+Art

What can you tell us about yourself?

My name is Tracey Hagen, and I am Miami-based personal branding, headshot & boudoir portrait photographer. I have been a professional portrait photographer in Miami for nineteen years. I am a native of Miami Beach, where my family has lived for almost a century.

I love what I do. Empowering women to look and feel gorgeous with a magazine-style model for a day photoshoot. I want your portrait session to be an empowering, inspiring & luxurious experience. My job is to take the best photographs that you have ever seen of yourself and share with you the goddess I see in you.

I specialize in headshots & personal branding glamour portraits that empower the everyday real woman to shine your essence of who you are and also to have fun being pampered in the experience.

I believe that all people deserve to exist in images. My mission is to show you the beauty others see when they look at you.

My promise is that I will capture the most beautiful portraits you have ever seen of yourself, and that will be your legacy images to pass down to the next generation. Since I have experienced both my parents passing away, I understand the value of having beautiful photographic images exist for the next 100 years as your legacy.

Tracey Hagen, photographed by Odette Photo+Art

What were the origins of your business?

I have been taking photographs since I was a child. I was the one in high school who always had the camera, and you could find me in the art classroom at any given time. I studied photography in college and started my business 19 years ago. I had a juried residency at the South Florida Art Center on Lincoln Road, Miami Beach. After a couple of years, I applied for a juried residency at The Bakehouse art complex in Wynwood, where my studio was located for four years.

What aspects of your background have helped you the most?

I would say definitely my creativity. I have had a real estate license since 1996, and my background in reading and writing contracts and the business side of things has helped my photography business.

What were the main challenges you encountered at the beginning?

My main challenge, in the beginning, was juggling being a Realtor and a portrait photographer. When I would go to networking events, I was not sure which card to hand out.

Who was the most supportive of your idea?

My Mom.

Have there been any changes in your business approach after Covid-19?

Yes, I actually opened a photo studio in 2020 during Covid! Crazy, right! Since my son was homeschooling, my husband was working from home, and my dogs were home from doggie daycare, I needed my own space for my portrait sessions. My team and I wear masks, social distance, fans, air purifiers, wiping down high contact services, and only one portrait session a day.

What makes your offer unique?

I am offering a unique experience. You will feel empowered and be pampered with a model makeover for the day and a magazine-style photoshoot at my studio. Your chosen image will be exhibited as a work of art in an exhibition to share with and empower other women worldwide. The story of your life experience since 40 years of age will be shared, and you will be featured in my limited edition printed magazine. Plus, you get promotional savings with a value of $700 for just $400.

Vicki B. shot by Tracey Hagen.

Do you have any other passions?

Besides photography, my other passion is rescuing animals. I love all animals. I have at home 2 rescue cats and 2 rescue dogs.

If you could go back in time, what would you do differently?

I would start meditating as a teenager.

What challenges do you see ahead?

The challenge I see ahead is not having assistants and being too busy with portrait sessions. With Covid, I am keeping my staff to a minimum at the studio.

What future projects does your business have?

I am currently launching THE EMPOWERED 40 OVER 40 PORTRAIT SERIES. I would also love to do a boudoir series as well in the future.

What message would you send to your followers?

YOU ARE BEAUTIFUL, CONFIDENT & EMPOWERED at any age!

If you were to define your business in one sentence, how would you do it?

Empowering women to look and feel gorgeous with a magazine-style model for a day photoshoot.

Isabel bubble gum headshot photo by Tracey Hagen Photography

 

Jeweler headshots, photo by Tracey Hagen

Tracey Hagen’s Contact Info

FB @traceyhagenphotography

IG @traceyhagenphotography

305-586-3584

Email tracey@traceyhagenphotography.com

https://www.traceyhagenphotography

Spotlight: Oh D’Luxe Candle Company

For today’s Spotlight, we have Oh D’Luxe Candle Company, a small business owned by Oddette Staple-Brown.

Name/Business Name

Oh D’Luxe Candle Company

What can you tell us about yourself?

I am a creative, always have been. Even though I hold an undergraduate degree in Business, a Graduate degree in HR, and previously worked in both professions, I am happiest when I get to express my creative side.

What were the origins of your business?

Oh D’Luxe Candle company started out of a profound love for candles. I would always have a lot of candles in my house, but as much money as I spent on candles, it would be a hit or miss with the quality in respect to the scent throw.
Fast-forward to the pandemic and like everyone else, I was trying to find something to do to pass the time. That’s when I thought why not make my own candles. I did the research, which included YouTube, Facebook candle groups, Google, etc, I purchased supplies, coupled with the support & encouragement from my husband & the rest is history.

What aspects of your background have helped you the most?

Currently, I am at the part of my business where the “business aspect” is taking center stage. We recently started selling our candles wholesale to different stores, participating in more vendor events all while running our online store. It is time like these that I am thankful for my degrees in business and my accounting experience.

What were the main challenges you encountered at the beginning?

One of the biggest challenges that I faced, in the beginning, was understanding the chemistry and science behind candle making. This involved months of testing and trials to fine-tune the processes that best worked for me and my vision.

Who was the most supportive of your idea?

My husband and business partner was and is still my biggest supporter. He was the one that suggested that I considered selling the candles that I made. At his prompting, I introduced the candles to my church family and they fell in love with them and Oh D’Luxe Candle Company was born.

Have there been any changes in your business approach after Covid-19?

Covid-19 is the reason why I started this business. If the world did not slow down, I would have been too busy doing other things that I may not have considered starting a candle business.

What makes your offer unique?

We sell high-quality, luxurious-smelling candles that will fill a room, at an affordable price. As a candle lover, our products should be what I have always wanted in a candle.

Do you have any other passions?

Yes, I love to sing, blog, write poetry, work with kids, read, spend time with my family, and of course sleep.

If you could go back in time, what would you do differently?

Nothing, absolutely nothing. I pondered this question over and over in my head and decided that everything not only worked out the way they should, but I have no regrets. I loved and love hard, I wear my heart on my sleeve. My loved ones who have gone on before me, knew how much I loved them before they left. “Bad” decisions that I’ve made have helped me develop into the badass I am today. With that being said, I can truly say, I wouldn’t change a thing!

What challenges do you see ahead?

As a small business that is under a year old, we are already experiencing our fair share of challenges. A few of the challenges that we are currently navigating are, finding more customers, increasing our brand awareness, building our email list, and standing out in an oversaturated market.

What future projects does your business have?

I love working with kids and education is something that I am very passionate about. At Oh D’Luxe Candle Company we are committed to donating a percentage of our sales each month to help with educating the youth in our community.
In the future, we would love to open our own educational center where kids could get homework help, counseling, play games, get their laundry done and get a hot meal if they are unable to get these things done at home.

What message would you send to your followers?

We are so grateful, thankful, and blessed to have all our followers on this journey with us. So many of our followers are not only customers but repeat customers and we are so appreciative of your support. Without you, there would be no Oh D’Luxe Candle Company and we thank you!

Define your business in one sentence.

Luxurious-smelling candles at an affordable price.

Oh D’Luxe Candle Company’s  Info

https://www.facebook.com/ohdluxecandles

https://www.instagram.com/ohdluxecandles/

https://ohdluxecandles.com/

hello@ohdluxecandles.com

Spotlight: Val’s GF Cafe

Val’s GF Cafe

 

Facebook might have pros and cons, but when the online community comes together in order to save a local small business, it’s all worthwhile.

I discovered Val’s GF Cafe because of a Facebook post in one of the local mom groups: a local business was drowning and the community stepped up!

Read more about Val’s GF Cafe… and if you are local to Boca Raton, Florida, drop by and support them!

FB post

What can you tell us about yourself?

We are a casual gluten-free cafe, where customers can come in and enjoy a croissant or order a pizza to go!

What were the origins of your business?

We wanted to provide the community a place where they can eat and not have to worry about cross-contamination and can come with friends and family.

What aspects of your background have helped you the most?

The owner Valentina (Val), has celiac disease.

What were the main challenges you encountered at the beginning?

Getting customers to come in and aware that we existed.

Who was the most supportive of your idea?

Our family and friends.

Have there been any changes in your business approach after Covid-19?

We opened during COVID-19, so many things are different than what would be seen as normal. Such as paper menus, disposable cups, the use of masks while cooking and serving the customers.

What makes your offer unique?

Our whole menu is gluten-free, we don’t even bring gluten into the store, plus everything is handmade!

Do you have any other passions?

My passion is helping people and seeing kid’s faces light up when they can choose anything from the menu.

If you could go back in time, what would you do differently?

I would have opened much earlier.

What challenges do you see ahead?

Keeping a constant flow of customers.

What future projects does your business have?

To hopefully grow out of our current location and have to open a new one!

What message would you send to your followers?

You don’t have to eat gluten-free to enjoy our food, plus just because it’s gluten-free doesn’t mean it can’t taste amazing!

If you were to define your business in one sentence, how would you do it?

Gluten-free food for anyone!

Val’s GF Cafe’s Contact Info

Facebook: www.facebook.com/valsgfcafe

Instagram: www.instagram.com/valsgfcafe

Email valscafe.bocaraton@gmail.com

Website http://www.valsgfcafe.com

7 Great Articles About Becoming an Entrepreneur (II)

realtor and entrepreneur

Last week, we published 10 Great Articles About Becoming an Entrepreneur. This week, we bring more!

1- “Good Advice: Tips From Successful Small Business Owners.”

The Hartford article highlights what CEOs wish they had known back when they were first starting. That includes the importance of a good support system and mental health and trusting their employees enough to delegate. It’s a roundup of advice from other business owners, Good Advice: Tips From Successful Small Business Owners could help you avoid a common pitfall before it happens.

2-“Being a Successful Entrepreneur Isn’t Only About Having the Best Ideas.”

This recommendation comes from Dawna Boone, owner of Valet Maids. The article, published in the Harvard Business Review by Andy Molinsky, explains how entrepreneurship is more about execution than ideas. “Frequently, having a great idea or concept is praised,” Boone says. “However, the execution is what matters in business and entrepreneurship. Ideas are the easy part; execution is the hard part.”

3-“3 of the Worst Ways Small Businesses Waste Money on Marketing.”

The article, written by Donald Miller for the website BuildingAStoryBrand.com, recounts Miller’s mistakes when investing in marketing for his business and how other entrepreneurs can avoid making the same mistakes.

4-“How to Brainstorm Like a Googler.”

Next up is a Fast Company article by Veronique Lafargue called “How to Brainstorm Like a Googler.”

“Our brains hold amazing power to push through any problems, create the next off-the-chart ideas, and make business better. We have to know HOW to access all that power,” says Grossman. “This article was eye-opening and gave me an insider’s look into what Google’s brainstorming process looks like. Specifically, pay attention to the 10X idea, as well as building a prototype. We can do all of these things in our businesses, even if it’s just one person doing the brainstorming.”

5-“1,000 True Fans.”

In the article “1000 True Fans,” Kevin Kelly explains that to be a success, you don’t need millions of customers, just 1,000 true fans. The article breaks down the math on the importance of building an audience and how that effect snowballs.

6- “500+ Free Tools to Help You Bootstrap Your Startup.”

500+ Free Tools to Help You Bootstrap Your Startup” is an article published in Neatly.io. There are 500 tools in that article, and they are divided into categories. If you need help figuring something out and know a tool that could help, you can check this article.

7-“The Brand Called You.”

This Fast Company article was published in 1997 by Tom Peters. It was the first time anyone talked about personal branding, which was a unique concept back then. He thought it was as much about how you do it as what you do that impacts your success. It revolutionized the way people thought about jobs and their careers. Peters might have had no idea when he wrote it, but digital media and social networks were going to create a platform where everyone truly can be a  brand—giving way to a whole new way people do business.”

Final Words

I hope you enjoy these articles.

If you find another article that can be a lifesaver for a small business owner and entrepreneur, let us know, and we will add it to the list.

We do rise by lifting others.

Exercise and Business at LA Fitness this Weekend

“Exercise not only changes your body,

but it also changes your mind,

your attitude,

and your mood.”

Yesterday, LA Fitness ( LA Fitness, 14100 SW 8th Street) had an amazing event for vendors and visitors. Not only it provided a great space for Zumba enthusiasts to burn calories while having fun, but it also allowed businesses to promote and sell their services.

They say Good things come to those who sweat with @elytumbao @zumbawithpookie @rina_25 @henry_iamzin

I would say: Well deserved!

There was SO. MUCH. ENERGY.

What a great experience!

The objective was for people to dance, exercise, and have a lot of fun.

I would say MISSION ACCOMPLISHED!

People laughed.

People danced.

People exercised.

People had SO much fun.

They did ALL that, while also promoting social distance.

Eliana e Idalis did such a great job with this event.

LA Fitness Masterclass

Baila con Micho

Dancer | Instructor | Choreographer | Singer.

@bailaconmicho/

Baila con Micho by Odette Photo+Art www.odettephotoart.com
baila con micho
Baila con Micho by Odette Photo+Art www.odettephotoart.com

Ely Tumbao

Eliana (@elytumbao)

ElyTumbao by Odette Photo+Art www.odettephotoart.com
ElyTumbao by Odette Photo+Art www.odettephotoart.com

Rina Elena

@rina_25

Rina Elena, by Odette Photo+Art www.odettephotoart

Zumba with Pookie

@zumbawithpookie

There was also a marketplace for successful local small businesses to sell and promote their services.

Collage HairStudio Miami

@collagehairstudiomiami

Best hair salon in Miami: the place where you go to look good and feel good.

Mention this event for 20% off your visit to this boutique hair salon.

SahilyRealtor

Real Estate Brokerage

Credit Restoration | Credit Builder | Coaching and Education

SahylyRealtor@gmail.com

786-209-4121

Sahyly Realtor by Odette Photo+Art www.odettephotoart.com

Butina Design

@butinadesign

By Sofia Quevedo
📍Miami FL Jewelry Line
📞 WhatsApp: 813.693.0737

www.etsy.com/shop/ButinaDesign

Butina Design by Odette Photo+Art www.odettephotoart.com
Butina Design by Odette Photo+Art www.odettephotoart.com
Butina Design by Odette Photo+Art www.odettephotoart.com

Dagmar Designs

@dagmardesigns8

Dagmar Designs by Odette Photo+Art www.odettephotoart.com
Dagmar Designs by Odette Photo+Art www.odettephotoart.com

Natural Glow Spray Tanning

Organic Spray Tan

@natural.glow_

my.naturalglow33@hotmail.com

Natural Glow Spray Tan by Odette Photo+Art www.odettephotoart.com
Natural Glow Spray Tanning by Odette Photo+Art www.odettephotoart.com

Maxale Fit

Active Apparel Brands

@maxalefit

www.maxalefit.com

786-828-0108

Maxale Fit by Odette Photo+Art www.odettephotoart.com
Maxale Fit by Odette Photo+Art www.odettephotoart.com

Aditi

@aditishopping

786-725-8565

Green Food

Personalized Menu

Catering

305-877-3965

@greenfood_miami

Green Food by Odette Photo+Art www.odettephotoart.com

Nature’s Touch by Ana

@naturestouchbyana

Nature’s Touch by Ana by Odette Photo+Art www.odettephotoart.com

Michael J. Toledo

Robing Hood Adjusters

Licensed Public Adjuster

W566890

Robin Hood Adjuster by Odette Photo+Art www.odettephotoart.com

Matisa Bellydance

@matisabellydancemiami

www.matisabellydance.com

Matisa Bellydance by Odette Photo+Art www.odettephotoart.com
Matisa Bellydance by Odette Photo+Art www.odettephotoart.com

Matisa Bellydance by Odette Photo+Art www.odettephotoart.com

 

For LA fitness memberships, contact @elytumbao.

For photography services, contact Odette Photo+Art

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week.
For a chance to be featured, read our
guidelines carefully and fill up our questionnaire, or contact us at support@utilityavenue.com with the subject Spotlight.

10 Statistics: Brand Photography as a Powerful Business Tool

Simon Sinek, one of my favorite thought-leaders, said: “People don’t buy what you do. They buy why you do it. And what you do simply proves what you believe.”

There is one vital question:

What makes you different from another business that does the same kind of activity, maybe cheaper?

YOU.

You make the real difference.

Brand photography: a powerful business tool

Businesses everywhere need to create a brand that clearly communicates why they do what they do. But how do you do that?

You can visually represent your business through brand photography and personal branding. Professional images establish and enhance your brand. They show your character, what it’s like to work with you, and what makes you and your business unique.

Brand photography and personal branding make it easier for customers and future clients to know you and your brand.

Why investing in brand photography?

Investing in professional brand photography can seem an unnecessary expense, but it might be more crucial for growing your business than you think.

Photography is one of the main tools to connect with your audience strategically. It boosts performance, engagement, and sales because people are wired to value images. They especially value beautiful, well-crafted images. You can use stock photos, but studies show that we pay attention to people who look like real people! Eye-tracking research shows that we treat photos of real people as important visual content, and we tend to ignore stock photos and “filler content” images. As a result, not having high-quality photos can be a deal-breaker for your clients. Studies show how investing in branding can make a difference.

How can you use your brand images?

The options are limitless.

You can use your images to improve your online presence on your website, social media (LinkedIn, Instagram, Facebook, Pinterest). Also, in email campaigns, newsletters, and email signatures.

You can also include them in traditional print marketing materials: business cards, brochures, direct mail, sales sheet, flyers, magazines, newspapers. Even in sales pitches or presentations, and press releases.

Numbers don’t lie

Here, some statistics taken from MDVAdvertising and Meero that show how vital brand photography is:

  • People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%.
  • Images rank as the most critical content type, ahead of text and video. 68% of marketers say they plan to use images more in the future. Consumers are significantly more likely to think favorably of ads that emphasize photography over ads that emphasize text.
  • Articles with relevant images get 94% more views, on average, compared to articles without images.
  • Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
  • 60% of consumers say they’re more likely to consider or contact a business with an image show up in local search results.
  • 67% of consumers say that a product image’s quality is “very important” in selecting and purchasing a product.
  • 78% of online shoppers want to see the product as if it’s part of their own daily lives.
  • 50% of online shoppers say, “large, high-quality product images are more important than product information, descriptions, or even reviews.”
  • 90% of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.
  • Using a larger product photo size on category pages increased sales by 9.46%

In The Effect of Mere Touch on Perceived Ownership, UCLA researchers found that vivid and detailed object imagery increases perceived ownership of the product.

FINAL WORDS

My advice is: use compelling imagery to build your story brand.

Brand photography has the power to tell your story: what your brand is about, what it means to your clients, and why they should care about it. High-quality images build trust and help clients connect to your message.

You can DIY your brand and product photography, but if this isn’t the most effective approach, you can always hire a professional branding photographer.

This article was first published here.

How I Held My Business Together While Fighting Breast Cancer: A Survivor Motivational Story

HOW I HELD MY BUSINESS TOGETHER WHILE FIGHTING BREAST CANCER: A Survivor Motivational Story
 
 
by Lee Levy

Breast cancer: the two most feared words in a woman’s life. We hear it all the time. We know women who have gone through it, and we read about it everywhere. One out of eight women will get breast cancer. I was one of them. 
 
My name is Lee Levy, and I am 49 years old. I am a wife, a mom, and a business owner. I run a website design business since 2006, and I love what I do. When I am not designing websites, I am reading, taking Zumba and Bellydance classes, or creating.  
 
In January of 2019, I went for my routine mammogram, as I do since I turned forty. I was always in the best health until that time. That day, the nurse said that they saw “something.” Not exactly the words you want to hear. The nurse must have sensed my horror because she said, “don’t panic yet. It could be anything. We will take a 3D mammogram to be sure.”  My HMO didn’t cover that, so I waited for approval.  
 

3D mammogram

 On January 15th, the 3D mammogram revealed a small “mass.” I have dense breast tissues, so they stated only a biopsy would confirm the diagnosis.
 

Biopsy

 On January 20th, they performed the biopsy: the longest hour of my life. I laid there on that cold table while they pulled tissue samples out of me. After another hour in the waiting room, the most cold-hearted doctor I have ever met said, “I don’t have good news. You have breast cancer.” After a quick, “I’m sorry,” she left the room. The nurse showed more compassion, but I don’t even remember what she told me after the shock.
 
I remember walking to my car and sitting there for an hour crying. I could not even reach my husband as he was out of the country and had terrible reception. It took two days to get the news to him. Those days are foggy. I cried a lot and gently broke the news to my kids, close friends, and other family members. I didn’t know if I was going to live or die. Until I saw my oncologist, I felt like I aged 20 years from worrying. It’s hard to pretend that everything is alright, run a business, and take care of a family.
 
The oncologist experience was another adventure in itself. It took three doctors to get it right.
 

Oncologist # 1

 One week later, I went to the first visit with the oncologist the insurance company referred me to. This doctor was plain awful. No bedside manner, barely answered questions, and only with a short yes or no. My husband said, “there is no way you are going to spend the next year putting your life in THIS doctor’s hands.”
 

Oncologist # 2

 An excellent friend of mine referred me to a top-of-the-line Beverly Hills doctor who had write-ups in magazines worldwide. Of course, she was not on my HMO plan. Her consult price was $1000. My husband said, “Let’s just do it for the sake of the second opinion.” But all she did was look at the previous paperwork and said: “Yes, I AGREE with his diagnosis and procedure.”  WOW, and for that, I paid $1000. I looked at my husband and said, “Strike two- NEXT! What is wrong with these doctors?”
 

Oncologist # 3

 I struck gold, but only after I did my own research. I googled doctors, checked their ratings, and made sure they were on my insurance plan. I found a 5-star doctor who happened to be 60 miles from my home. I thought it was worth it. We drove out for a consult, and this doctor was AMAZING, the complete opposite of what I had experienced. He spent 45 minutes explaining my situation as each cancer diagnosis is different. He recommended a lumpectomy, chemo, and radiation for my stage-two aggressive cancer—the whole 9 yards.  
 
In other words, for the next eight months, I would pretty much be out of commission. But the doctor’s first words were, “The good news is you are only a stage 2, and we caught it on time. You are going to be ok!”. I started crying from relief. After two weeks of not knowing, I finally understood what I was in for. He explained everything in detail. I went home knowing what stage I was, that I would be ok, and what I needed to do. 
 
While I prepped for the lumpectomy, I went through a vast range of emotions. I cried a lot thinking, “Why Me?” and “What did I do to deserve this?”. I consider myself a strong person who can get through anything, but I was not in a good place. I worried about chemo because of the horror stories and side effects. Please, do NOT Google anything about this unless you want to go into class-A depression. My biggest concern was, “how am I going to be able to run my business knowing I will have many tough days ahead of me?”. 
 
It was time to slow down. I informed my clients of my situation. I told them I would be working through the good and the bad, but not respond sometimes. The response was so overwhelming I almost cried. My loyal clients told me they would be patient and wished me the best of luck. I contacted a backup for my two biggest clients to help me out if I could not perform. They appreciated that I took the initiative. Some of them even scheduled around my time.

 

Lumpectomy

A month later, I had the lumpectomy—lots of pain, black and blue marks, and lots of drugs for two weeks. My arm was also in pain because they removed a lymph node, and I could barely keep my eyes or hands on the laptop.
 
I stayed pretty much off of social media because I couldn’t be that person to air out my story and ask for prayers or pity. I couldn’t handle it. Very few people knew, and I wanted to keep it that way.   

Chemo # 1

After I healed, I spent the next six months in chemotherapy. It was the scariest part. After hearing stories about side effects, it messes your mind. The first chemo lasted six hours. They poured bags of clear liquid into my body, the stuff some call the miracle and others call the poison. Many choose the holistic healing path and criticize these healing methods. I decided what was best for me and not gamble with my life.
 
The first two days after the chemo, I felt normal. On days 3-10, I felt like in a coma. I was weak, dizzy, tired all the time, and could not get out of bed. I lost some feeling in my fingers and toes (a neuropathy), which was scary. Also, I had no appetite. Even when I forced myself to eat, food tasted like metal. Everything, from chocolate to rice, to a steak, tasted like I was eating my fork. I was thinking, “At least, I will lose some weight from this.” Little did I know that one of the side effects of the medication I was taking was weight gain. Way to go, not eating AND gaining weight.
 
Ten days later, my hair started falling out. I had a hard time dealing with that. I couldn’t bring myself to even look in the mirror because it was so scary. Yes, women go and get wigs, which helps you feel better outside, but inside I was still a mess.  
 

Chemo # 2

By the second chemo, I knew I had a few good days and a week of bad days, so I tried to schedule work on my good days. It wasn’t easy. The worst part was sitting in that room, hooked up to a device, watching 8-9 other people of all ages, all stages of cancer. Some of them were really fighting for their lives. It was so depressing.
 
I still had six more chemo sessions to go. Something snapped inside my head, and I said to myself, “I am NOT going to let this get me down anymore.”  I knew right then that was the time to start focusing on my business full force. I knew that would keep me busy and happy. I love being a business owner, I love what I do, and I love my clients. 
 

Chemo # 3

cancer survivor

 

I arrived with quite a few bags. Besides my usual meds and my blanket, I brought my laptop and a little black book.  People looked at me like I was crazy. You’d be surprised how many thoughts and notes you can do when you are stuck in the same chair for so many hours.  
 
I reflected on my business over the past few years, the good and the bad. I reflected on what worked and what didn’t. I made lists of things I wanted to start doing, stop doing, or change and make better.
 
I even sat in online networking groups and chatted and with other entrepreneurs. I have always believed you can learn from others, and they can learn from you. I filled up the black book quickly. For the first time in months, I felt excited and had many business goals to look forward to. I was also working on some of my clients’ websites while in chemo.
 
The funniest thing happened. A gentleman sitting next to me was peeking at what I was doing, and when I looked up, he asked me if I was building websites. When I said YES, he said his sister was looking for a web designer. He said he was so impressed by my WORKING while dealing with breast cancer that he HAD to give her my number. That made me laugh.  
 

Chemo # 4-8

Each chemo got worse and worse with my side effects. I could not work much at all. By chemo #8, I had gained even more side effects, so I just gave into them and stayed in bed for the last few weeks.  
 
Once I finished chemo, my oncologist gave me instructions to rest until my strength came back. I got a LOT of sleep in the last month and wasn’t able to function too much. I tried to get on my phone and laptop and do whatever I could to keep my business going. 
 

Radiation

Radiation was a cakewalk compared to chemo: a bit of tiredness and chemo’s side effects. I began working almost 5 hours a day. A few weeks later, my taste buds returned.
 
Little by little, almost everything went back to normal. 
 
Three months later, I was back to work full time.

 
My clients were happy to have me back, and I was so grateful to feel normal again. I got out my little black book and began going through all my notes. I could tell I wasn’t thinking clearly, but I started implementing many of those ideas right away. I had so many plans to take my business and expand into new areas and go full force on specific tasks. One by one, and even today, I am plowing through them, scratching them off as I go. I sometimes wonder if I would have come up with these ideas if not for hours and hours of sitting in the chemo room.
 
I promised myself I would make it my mission to spread awareness about the importance of having REGULAR mammograms.
 
Ladies, you MUST make sure you get regular checkups. I meet so many women who tell me they have never done it because they are scared. It is CRUCIAL to stay on top of your health. If I had waited, my outcome could have been much worse. If it is caught in time, it is totally treatable! I was one of the lucky ones.
 
It takes a horrible thing like this to realize what is essential in life. Now, I try to focus on what is vital in life because sometimes, you don’t get that second chance.
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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be featured, read our guidelines  carefully and fill up our questionnaire, or contact us at support@utilityavenue.com with the subject Spotlight.

Spotlight: Karina Dopp Design

Karina, from Karina Dopp Design, is our Spotlight this week. She is a photographer and mom to twin boys.

She tells us her story.

jackson-hole-wedding-photographer

What can you tell us about yourself?

I’m a stay-at-home mom to twin boys, I run a wedding photography business out of Jackson Hole, Wy, and I studied marketing at BYU-Idaho.

What were the origins of your business?

I suffered from severe postpartum depression and anxiety after I had my twins and I felt like I lost all purpose in my life. I loved watching Instagram influencers and entrepreneurs so I decided to go back to school for business marketing. One of the classes had us start a business and I had been dabbling in photography so that was my business for the semester. It went really well, so I kept it going and now I’m paying my bills and educating other photographers!

What aspects of your background have helped you the most?

As weird as it sounds, anxiety motivates me to get my work done and serve my clients. Also, my marketing education has helped tremendously in building a niche in a highly saturated market.

What were the main challenges you encountered at the beginning?

Comparing myself to other people was really hard for me. I thought I had to be what everyone else was. It took a while for me to figure out that Clients love people that stick out in the Industry, so I started serving them more than anyone in my area and giving them way more value.

Who was the most supportive of your idea?

Another photographer in my area messaged me and told me to charge more for my services and I couldn’t believe another photographer would do that. She had way better work than me but she made me feel so good. Without her, I would not be confident in the work I’m doing.

Have there been any changes in your business approach after Covid-19?

I started my business right before the pandemic, and honestly, it’s helped me gain a presence. I was able to take on jobs other photographers didn’t have time for and it was super nice!

What makes your offer unique?

To me, service is way more important than the dollar amount. One of my favorite photographers says “I like to like myself after I work with my clients” so even if something happens that isn’t ideal, I like to serve them rather than push a contract or time limit. They like you better that way.

Do you have any other passions?

Being a mom is really beautiful. Sometimes I get mom guilt when I have to work instead of being home with the twins, but then I remember that their relationship with their dad is just as important as mine with them. Plus, time away from them only makes me want to be around them more!

If you could go back in time, what would you do differently?

I would set boundaries for myself. I got burnt out by doing too much business and I wanted to quit. Having a business at home is hard because it’s not easy to give yourself personal time, but I’m way more productive when I have business hours and personal hours.

What challenges do you see ahead?

Reaching my financial goals always gives me anxiety and I shut myself down when I’m not “successful.” In my mind I know I can be successful, but I always have a fear of not achieving my goals.

What future projects does your business have?

Eventually, I want to retire my husband. I love my job and I want it to be able to relieve financial stress from our family and I want my husband to have the time to chase his dreams.

What message would you send to your followers?

My followers know I’m a big believer in setting and achieving realistic goals. I think if they knew that making a plan for your goals can help you accomplish anything that would be the best.

If you were to define your business in one sentence, how would you do it?

I’m a wedding and elopement photographer in Jackson Hole specializing in documenting authentic moments.

 

Karina Dopp Design’s Contact Info

@karinadoppdesigns
www.karinadoppdesigns.com
photosbykdopp@gmail.com

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.