Transform Your Side Hustle into a Thriving, Profitable Business, by Sarah Rose
Sarah Rose is a worldwide business coach that uses a blend of mindset and business strategy to empower entrepreneurial-minded women In Utility Avenue’s weekly spotlight, she shares insights on how to transform your side hustle into a thriving, profitable business.
Are you tired of doing the same thing over and over again, expecting a different result, but nothing alters? Are you using old-fashioned tactics and forcing your content, hoping someone will resonate and reach out to you, but you’re getting crickets? Are you losing the passion for the side hustle you thought was going to be lucrative but is getting zero ROI on your time and the money you invested in starting up?
I GET IT.
I was there too, throwing spaghetti at the walls, roaming around in the dark, wondering when and if this thing was EVER GOING TO TAKE OFF.
So what would it be worth for you to pivot your thinking and decide that this is no longer a side hustle, this is your business? And start treating it like one!
When I realized that all these other women out there could figure out how to earn five, six, even seven or eight figures building a business online, then I could do the same! And it’s definitely possible for you, too!
I learned that getting a mentor was the ONLY shortcut to success. So I took a giant step back from my business to invest in courses, programs, mentors, and coaches who could teach me how to cut my learning curve and frustration in half and get where I wanted to go faster.
Get a mentor
Even though I didn’t have the money at the beginning, I found it. I sold things around my house on FB marketplace, in groups, and on Craigslist. I borrowed. I created online products I could sell. I tapped into my resourcefulness and did whatever I had to do to make it happen. Because life is short, I have big goals and dreams that need accomplishing, and no time for excuses.
So if I had it to do all over again, I would have made my first step in hiring a Business Coach or Mentor.
Then get super clear on the bigger vision for your life and business. Know where you want to go so you can reverse engineer and map out your plan to get there. How much is your dream lifestyle going to cost you monthly? Do your research so you know exactly what it’s going to take to become the woman who can be, do and have it all.
Identify who your ideal client is and the problem you solve
It’s important to niche down so that your message resonates with your target audience. If you’re trying to message to everyone, it gets diluted, and you end up reaching no one. Once you have clarity on this, your content will flow from your heart and soul, speaking to the person you would love to work with. You’re building the like-know-and-trust factor, which is attraction marketing at it’s finest. You’ll have friend requests pouring in with leads in your inbox asking how they can work with you instead of the other way around.
Content is king
And when it comes to content, don’t be afraid to share your story and the journey you’re on. People buy people, not companies, products, or services. Stories and images can go a thousand miles, and when you show your vulnerability and behind the scenes of your life as an entrepreneur, you’re creating relatability with your dream clients.
Make sure to clean up your profile and news feed—no drunk photos at the bar; no political or religious posts or conspiracy theories. No spam. Only elegant images and clear content, adding value as to how you can help others. The more value you can add, the more your audience will see you as the expert in your field and want to work with you. Add more value than you think you should!
Get clear about the mission that you’re on
Your mission is the driving force behind your business. It’s bigger than you. It’s your purpose, the reason why you’re here.
Establish your tagline
This is your 8-second elevator pitch when someone asks what you do. Make sure this is in your bio and cover photo so that when your ideal client comes to your page, they know exactly what to expect. If your audience can’t understand right away what you do, they’ll get confused and go somewhere else.
Create a beautiful brand that stands out
Create a beautiful brand that stands out over the noise on social media, and keep all content on-brand. Everything you do online and offline should scream your fabulousness and why your ideal client would want to work with you over anyone else. What sets you apart from everyone else? Capitalize on your gifts, and you’ll get paid just for being you.
Have a DMO
A DMO (Daily Method of Operation) allows you to show up consistently all day every day, gaining more visibility and engagement than ever before. When you’re on purpose, and you have a business plan for your social media, you’ll make even more of an impact.
Network and build relationships
Network and build relationships with others in your industry who can lift you higher. There are so many incredible opportunities to collaborate and widen your reach, be open to ideas, and making new connections. Come from abundance and prosperity rather than a competitive lack mentality. There is enough out there for all of us.
You’ll need to learn modern marketing strategies and techniques which can be super scary and daunting in the beginning. But once you open your mind to the possibilities, lean in and trust the process, you may just find yourself falling in love with the journey as you tap into your creative zone of genius!
Final thoughts to transform your side hustle into a profitable business.
More than anything, if you’re not having fun, then you’re not doing it right. A few tweaks can make all the difference. So pivot if you must, but don’t ever ever quit. Because you are always on the right path, and your success is inevitable.
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week.
For a chance to be interviewed, contact us at email@example.com with the subject Weekly Spotlight.