Leadership in Small Businesses

Leadership in small businesses.

As an entrepreneur and small business owner, you need to be a good leader.

But, who’s a leader?

Norge Matos once said, “When everybody is fainting, the leader is the one that keeps trying harder, even when he is also fainting.”

First, let’s define what a leader is:

A real leader

  • is a team player. 
  • is collaborative, inclusive, and team-oriented.
  • exercises leadership wherever he or she is. 
  • is always learning new skills.
  • is open to feedback and criticism and uses it to grow.
  • demonstrates a firm understanding of client needs.
  • has a clear understanding of what needs to be done and why.
  • speaks truthfully and accurately — rather than emotionally.
  • takes action and makes recommendations for the good of the organization.
  • has a vision and thinks globally and strategically.
  • motivates people to see the bigger picture and be part of something bigger than themselves.
  • will inspire action by asking the right questions.
  • cares about people and adds value to those around him/her.
  • will solve short-term problems based on its long-term goals, but values and goals are paramount.

A leader is defined by capabilities and not by position. Everyone knows what leadership is, but few people can articulate what it truly means. Leadership is not an administrative position. 

“What’s the most important leadership characteristic of a small business owner?”

I asked this question, and for these business owners, these are essential characteristics a leader must possess.

“Understanding that emptying the bins is just as important as landing the next big contract, and the person doing it is contributing to your success every bit as much.” Del Vincent  www.davince.net

Adaptability. To survive long term, you’ve got to adapt to the times (Netflix is a prime example) and adapt to changes within your business, which could look like outsourcing, hiring employees, or offering a new or different product. Continue to keep up with the times, and you’ll continue to thrive.” Meghann Grah 

Grit.” Tessa Love

Having an irrefutable mindset to keep going after your goals while finding space to rest and recharge.Krissy Johnson

“This is tough! There are so many leadership characteristics you need to have while running a small business both from an internal and external perspective. Something I’ve learned recently is that if you’re interested in growing, you need to be able to delegate. With that delegation comes effective communication, trust, empathy, and honesty. From an internal perspective, being a good leader means knowing when it’s time to be at the front of the line and knowing when to step back, let other people on your team shine. From an external perspective and working with customers, integrity is most important. In the photography industry, especially, it’s so important to put our best foot forward at all times. Treating peoples’ experiences with care and as one-of-a-kind (especially weddings) is everything.”Kayla Powell. 

“Self-care is just as important for your business as grit and determination. Go after your goals, absolutely, but give yourself lots of opportunities to live outside of work. Work with endurance, but rest easy, too. You’ll lose your drive if you seek only success without rest.”– Courtney Kammers

Final words about leadership in small businesses.

Great leaders must develop crucial skills to become great decision-makers.

They understand and manage their emotions to make decisions that positively impact themselves, their employees, and their customers. They accept uncertainty and focus their time, energy, and money on making the best decisions in the face of an uncertain outcome. C’mon. It’s 2020 and the year has been a rollercoaster. We need to adapt and pivot. Leadership in small businesses is crucial.

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Spotlight: Love for Words Book Editing Boutique

Love for Words Book Editing Boutique has the Spotlight this week at Entrepreneur Avenue. Her owner, CaTyra, is a  Rochester Business Journal Forty Under 40 Honoree. CaTyra is the Creator/Hostess of Editor Knows Best (an international writing and editing podcast for literary professionals) and Writer’s Paradise (a writing forum for authors and writers). She also founded Mochachocolate, a trademark brand that celebrates, uplifts, and empowers dark-skinned girls and women across the globe.

CaTyra is the author of Professionalism, What’s That, Dear August, Love August (a personal poetry compilation), Keep This In Mind: What Black Women Think About (a journal for Black women), and Editor Knows Best, a 101 guide for literary professionals/creatives interested in editing.

CaTyra Headshot
Photo Credit: Kiera Renee

What is Love for Words?

Love for Words is a book editing boutique. We specialize in non-fiction such as memoirs, self-help, poetry, and autobiographies.

How was Love for Words born?

In 2016, a friend of mine, who is also a publisher, was looking for an editor. I offered a sample edit. She loved it, and the rest was history. Then, she started referring her clients to me. As my clientele grew, I decided to launch Love for Words. I established its parent company, Polland Enterprises LLC, in 2017.

What were the main challenges?

In the beginning, I didn’t have consultation calls before starting projects, so no expectations were established. I didn’t know what my clients wanted, and my clients didn’t know what I could offer. Now I complete a consultation with each client before we begin work. We talk about our expectations and decide if we are a good fit. 

In addition, I had to learn the intricacies of editing. Being a good writer is not enough. I read books about the art and science of editing, research other editors, and ask my clients for feedback.

Who is the most supportive of your business?

My friends and family have been incredibly supportive. Some of my friends are clients!

What makes you different from the business across the street who offers a cheaper service?

My ability to encourage, uplift, and empower. My sympathetic and empathetic personality. I am an author, so I can relate to my clients. Having experience as an instructor for children and adults also makes me more patient. I am open to sharing my personal experiences with clients to develop a connection.

 Why is editing essential for a business?

Editing is important for business owners to establish a credible and trustworthy brand. Misspelled words, grammatical errors, and unclear text presents an unfavorable image. 

What future projects do Love for Words have?

  • Editor Knows Best

Editing 101 guide that explains the types of editing, what to expect from your editor, the benefits of hiring an editor, and more.

  • Write, Wine, & Quarantine Magazine

Publishing a magazine that features poems and short stories about people’s experiences during the COVID-19 pandemic.

What advice would you offer to other entrepreneurs?

  • Do it, even if you’re scared.
  • Don’t share everything. Some things should be discreet.
  • Keep learning. Always.
  • Delegate.
  • Have a team that supports you.
  • Take care of yourself.

If you were to define Love for Words in one sentence, how would you do it?

Love for Words is a book editing boutique that polishes your manuscript, so it shines.

How would you describe your experience with Utility Avenue?

Utility Avenue offers the opportunity for business owners to showcase their products and services. It is an inviting and supportive platform for entrepreneurs to shine.

Love for Words’ Contact Info

Website: https://www.pollandllc.com/
Email:polland@pollandllc.com
Instagram: https://www.instagram.com/pollandllc/
Facebook: https://www.facebook.com/pollandllc/
LinkedIn: https://www.linkedin.com/in/cpolland/

Editing Packages and a la carte services are available.

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

It is a fact. “Empowered women empower women”.

This time, female-owned local businesses teamed up in their first #SupportYourLocalGirlBoss event in Coral Springs, Florida. Hosted by Karma Bath & Body, the first part of the event was very successful. In our weekly Spotlight, let’s know more about it.

 

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss with Karma Bath & Body Co.

Who is KARMA BATH & BODY CO?

Karma Bath & Body Co is a small family-owned, cruelty-free, handcrafted skin & body care business. We are passionate about creating products that are good for you and your pockets!

Where can we find you?

We are located at 11471 W Sample Rd, #2, Coral Springs Florida, 33065. Directly across the street from Pizza Time!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
Karma Bath & Body Co.

What’s the most popular Karma product?

Aside from our Whipped Soap Scrub, we’d have to say our #CreateYourOwnKarma line! In-store, we carry various unscented & uncolored products such as Sugar Scrubs & Body Butters that you can personalize on the spot! With over 300 fragrances that rotate every other month, you can create over one thousand different combinations!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

Can you describe KARMA BATH & BODY CO in one sentence?

A unique, fun & personalized experience to fit all your body care needs!

KARMA BATH & BODY CO

 

What is it like to run a local small business in times of Covid-19?

Definitely interesting! As challenging as this Virus has been, it has allowed us to form new and strengthen existing relationships within our community.  With the support of our wonderful customers, we have been able to grow our business during these difficult times, and we look forward to being a part of the Coral Springs community for many years to come.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss with Karma Bath & Body Co.

What can you tell us about the #SupportYourLocalGirlBoss event?

This is an event we created to bring all Female Owned businesses together to support one another. It’s essential to work together, especially during a time like this. We had a blast at weekend one and plan to make this a recurring event!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss vendors

Which were the main takeaways of the first part of the event?

The love and support that our new & existing customers showed not only us but to each girl boss that attended that day. We are so fortunate to be surrounded by such talented & creative ladies.

GIRL BOSS WEEKEND ONE

Destiny Aquino, Floral arrangements
Kyra Poulos with Sunday Southern, custom masks & zipper bags
Sarah Lovelady with Fancy Pants Clothing Co 
Jennifer Polito with Color Street Nails
Kim Kam with Karpe Diem Travel

GIRL BOSS WEEKEND TWO 

Kyra Poulos with Sunday Southern, custom masks & zipper bags
Crystal, with Riley Black Designs, custom gifts & creations
Danielle Marsh custom jewelry with Sandbox Shoppe
Stephanie Masselli with Lady Eleanor Co, hair accessories and bows
Jackie Tomestic with Lite Infusions Aromatherapy, soy candles & melts with essential oils
Sarah Lovelady with Fancy Pants Clothing Co 
Karma Bath & Body Co.
Karma Bath & Body Co.

What future projects do you have?

We are always working on something! To share a few, we have a huge line of Halloween themed hand-painted bath bombs coming soon, as well as a Trick Or Treat event, more #GirlBoss events sprinkled throughout the upcoming months, our Holiday line, and our annual fill your own Bath Salt Christmas ornament party!

 

What message would you send to your customers?

We are forever grateful for your support and your business. Without you all, we would not be able to follow our dreams every day. Thank you for everything. We appreciate you all.

Karma Bath & Body Co.
Karma Bath & Body Co.

Is there anything you would like to add?

We want to let the community know that we are providing a safe space for you and your kiddos to come & create their very own bath bombs, with a private entrance and bathroom. We are adhering to all of the social distancing guidelines and sanitizing all utensils and molds used. Our employees will be instructing your group on how to make your experience the bomb! We have over 25 fragrances, 12 colors, and ten shimmers to choose from to make each bath bomb personalized. It is a fun way to get creative & work together with your group. It is an excellent experience for kids, teens, and adults!

Final words about #SupportYourLocalGirlBoss

So, the invitation is made.

Make sure you #SupportYourLocalGirlBoss with Karma Bath & Body Co this weekend, and for your local skincare needs. They want to offer a special code for you and your readers. Use coupon code YAY10 to get 10% off each participating person in your group.

 

Karma Bath & Body Co.’s Contact Info

KarmaBathCo.com
954-263-7340
IG @KarmaBathCo
FB @KarmaBathC
Email: MyKarmaGifts@gmail.com

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Best way to save and pay for college?

Jack Wang is a noted expert in helping US-based families with middle to high school age students lower the cost of and pay for college by navigating the complex, stress-inducing financial aid system while still being able to retire. He’s helped hundreds of families and students (including his own two children) navigate financial aid, student loan options, and payment strategies in the context of overall family finances and retirement plans.

He has joined the Entrepreneur Avenue family and today, he is going to share the best way to save and pay for college.

Read on.

You will be happy you did.

And Welcome to Utility Avenue, Jack!

 

best way to save and pay for college
Photo credit: Odette Photo+Art LLC

Best way to save and pay for college? Start a business!

Or…how to get a scholarship from the IRS. No essay required!

Disclaimer: This article is for educational purposes only and should not be construed as tax or financial advice. Please consult your own tax and/or financial professional to discuss your specific circumstances.

One of the most expensive things we buy as a consumer may be college education for our children. I’m sure you’ve seen the headlines about the record $1.54 TRILLION student debt burden (Federal Reserve Bank of NY, Household Debt and Credit Report, Q2 2020) as well as spiraling tuition, now over $80k at the most expensive universities.

I’m not joking (that much) when I ask clients if they would rather buy a Ferrari instead of sending their kid to college. The Ferrari may be cheaper!

As entrepreneurs and small business owners, we have a decided advantage in paying and saving for college – the IRS! More specifically, the tax code. This is probably the only time you’ll ever view the IRS or the 70,000-page tax code in a positive light.

What most people do

When thinking about saving and paying for college, most people think of 529 plans. These savings vehicles are popular for many families to save money, tax-deferred, and then upon using the money for either college or private K-12 education, tax-free.

Think about the money that goes in. It’s after-tax. Meaning, we earn income, have taxes and various deductions withheld, and hopefully have something left over after our bills to put into these accounts.

Some states do offer a state tax deduction or credit for savings. For example, Massachusetts offers a tax deduction for the MA income tax for saving in the MA 529 plan. Other states provide a contribution at birth or a matching contribution. Maryland offers a matching contribution for low-income families.

As good as some state tax incentives are, there is nothing at the federal level.

 

Using business to save/pay for college

It’s about understanding the tax code. This is really in the category of tax planning instead of tax preparation – which is what most people think of. These strategies below really require working with tax and financial professionals BEFORE you implement.

Hiring your kid

The most basic strategy is to hire your student “on the books” in a business owned by a parent. Meaning, make them a legitimate employee, run payroll, etc. and not pay them under the table. They have to be paid a reasonable wage for good work that is within the capability of the student. In other words, you can’t pay your 5-year-old to perform advanced accounting work at $100/hour!

Let’s suppose you hire your student and pay them $100 (on the books). That salary is now a legitimate, deductible business expense and earned income for the student. Let’s further suppose that your tax rate is 20%, and the student is 0%.

 

Business Student
Wages Paid / Earned $100 $100
Taxes save / paid $20 (20% of $100) $0 (0% tax rate)
Net expense / income $80 $100

Now, your student can use the $100 earned to pay tuition. Think about where that money initially came from – a tax-deductible expense. In this example, the business got an indirect tax deduction for the student’s tuition payment. You and your student got a $20 “scholarship” that didn’t require an essay!

While there’s no age limit on how old your student has to be, the work to be done largely defines the age. Generally speaking, you’re likely considering young teenagers and older for most businesses.

Please note that while FICA taxes are not due for those under age 18, and Federal unemployment (FUTA) for under age 21, there may be state tax obligations that would still be required. Check with your tax person or payroll services provider.

Income earned by the student is tax-free up to $12,400 (standard deduction for 2020), but anything more than $6,970 (FAFSA guidelines, 2020-21) earned will, potentially, impact their college financial aid negatively for the majority of schools in the US.

Where to save the money if your student has a few years before college

Once your student has earned income (i.e., from work, not interest earned on a bank account or similar), your student is eligible to open an IRA. Since their tax rate is 0% for income under $12,400, it pays for the student to save in a Roth IRA up to $6,000 (2020 contribution limit) or a similar tax-free vehicle.

A question I often receive is whether or not someone under age 18 can open an IRA. Yes, the IRS does not stipulate on minimum age, as long as the requirement for having earned income is met. As a parent, you would sign the account documents, but the student would own the IRA.

I also get asked about saving in a traditional IRA for the tax deduction. But why do it? With income under $12,400, their tax rate is 0%, so you aren’t saving any taxes by using a traditional IRA.

When paying for college, the student can then withdraw the Roth IRA contributions anytime tax-free and penalty-free. Or borrow for college, and then withdraw to pay off the loans after graduation, depending on financial aid specifics.

Think about the potential – if you hire your kid at age 13, paying them $6,000 per year and then save, you’ll have $30k of tax-free money by college time – that’s a nice amount and a bunch of taxes saved!

Section 127 benefit

Otherwise known as the educational reimbursement benefit companies can offer workers. This works better for graduate school if your student is over age 21, no longer a dependent, and is not an owner of the company.

This benefit of up to $5,250 per year would require offering the same to all employees, but that can be an excellent strategy for recruitment and retention. Payments would be deductible to the business and tax-free to the employee.

The recently passed stimulus package, the CARES Act, expanded this program to allow employers to provide benefits for student loan payments, not just educational expenses incurred in the current year. This provision expires at the end of 2020.

Section 132 Fringe benefit

Similar to a Section 127 benefit, though, the difference here is that the education typically has to be job-related. Some companies offer this reimbursement if an employee takes courses to further their career directly or is directly applicable to their job.

Paying for college can be daunting and stressful. Parents and students alike have questions about admissions and financial aid – and both aspects of college planning are extremely complicated.

Final words about the best way to save and pay for college

One of the most common questions I’m asked about is how to get more scholarships and financial aid. Being self-employed or a business owner, the answer is Go to the IRS. The money is there – it’s up to you to get it! No essay required!

 

Jack Wang’s Contact Info

Website – www.longhornfin.com

Facebook – https://www.facebook.com/longhornfin

LinkedIn – linkedin.com/in/thejackwang

Youtube – https://www.youtube.com/channel/UCGvxjS_uLUIPnHKelqSLaHg

Quora – https://www.quora.com/profile/Jack-Wang-231

Spotlight: Lotus Wellness Center with Uma Alexandra

When there is a will, there is a way, even when people doubt you. Uma Alexandra Beepat is an example. She is the CEO and Owner of the Lotus Wellness Center and The Lotus and The Light Metaphysical Center. Today, she shares her entrepreneurial journey in Utility Avenue’s weekly Spotlight.

Lotus Wellness Center's CEO Uma Alexandra Beepat
Photo Credit: Julie Socher

What can you tell us about yourself?

My name is Uma Alexandra Beepat. I am the CEO and Owner of the Lotus Wellness Center and The Lotus and The Light Metaphysical Center. Also, I’m the President of the Manassas Holistic Chamber of Commerce and a Premier doTERRA Consultant. I have owned my center for the past 11 years and have worked on over 10,000 clients in personal sessions. I teach a wide variety of self-development, spiritual and psychic development classes. They are geared mostly to women in their late 30’s to early 60’s who are experiencing a shift in consciousness and desiring more quality in life through service and community.

What were the origins of your business?

While I have always been a psychic medium, my origins in this field started as a licensed massage therapist in 2009. It was through massage of clients that my psychic abilities developed and took my career down a different path.

What were the main challenges at the beginning?

The main challenges at the beginning were all me. I fought this and didn’t want to be in this field. However, I am what they call a natural medium and have had these abilities since birth, so either I learned about myself, or I continued to fight who I was. I, of course, chose the former. Once I committed, things became easier.

Who was the most supportive of your idea?

The most supportive person of my idea of opening a metaphysical wellness center was myself. My friends and family were concerned and didn’t see it thriving. Honestly, I am not mad or upset about it. The lack of support, in the beginning, is what pushed me to succeed. I needed to show everyone that following your calling, however crazy it may sound, is the right path to success and happiness.

What is the primary target audience of your business?

The target audience for my business is specifically men and women between the ages of late 30s to early 60s who are experiencing a spiritual awakening. Spiritual awakening comes to us all when the material things in life no longer soothe or excite us. We want more and desire more in life. That is where I step in as a guide, helping people rediscover themselves, their joys and passions to create a life that is happy, peaceful, and meaningful.

What makes your offer unique?

What makes my offer unique is the nature of the business I am in. Whereas most coaches focus on mindset, I focus on the spiritual aspect of a person and reconnecting them to their soul purpose.

Do you have any other passions?

Honestly, my job is my passion. I can easily work 60-80 hours a week without feeling it or thinking about it. I love helping people, spreading awareness, and creating classes and events that bring joy to people! When I DO have free time, I like to read and spend my days at the beach soaking up the natural energy of the environment.

If you could go back in time, what would you do differently?

If I could go back in time, I would not let those of my past who were mean to me or tried to put me and my business down affect me as much. I would give them adequate attention and no more, choosing instead to focus on my business and what I create.

What future projects does your business have?

Currently, I am working on my second book, Chronicles of a Spirit Walker, which details some of my experiences as a psychic medium, including my recent near-death experience in January.

What challenges do you see ahead of you?

Currently, the challenges I face as a small business owner are the same as those who COVID19 affected. As a non-essential business, I face the dilemma most face. My business brings great assistance to the communities we serve. People are suffering, and helping them through this is my main priority. However, as a non-essential business, my doors can be closed at any time as required.

What message would you send to your followers?

I want to tell them that it is my absolute honor and gratitude to serve them. Every time a person books me for a service or attend my classes, I give thanks to them and God for the ability to share joy, peace, and happiness. It is truly what I live for.

Define your business in one sentence.

The Lotus and The Light Metaphysical Center offers classes and services in metaphysical, spiritual, and psychic development to the local Northern Virginia community and online attendees due to our expansion into the online community.

Is there anything you would like to add?

I have two events coming up in October I would love to mention.

  • Living the Awakened Life Retreat is a local retreat held in Manassas at my center on October 16th-18th, and it is based on the principles in my book The Awakened Life.
  • 6-week online mentorship program starting October 11th for those who want to develop their psychic and mediumship abilities.
Lotus Wellness Center's CEO Uma Alexandra Beepat
Photo Credit: Julie Socher

 

Uma Alexandra Beepat’s Contact Info:

Facebook www.facebook.com/groups/thelotusandthelight 
Instagram www.instagram.com/thelotusandthelight 
Youtube www.youtube.com/thelotusandthelight 
Website www.thelotusandthelight.com 
Email info@thelotusandthelight.com 

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Do’s and Don’ts of Being an Entrepreneur

Do’s and don’ts of being an entrepreneur

do's and don'ts of being an entrepreneur

 

“An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.” 

– Reid Hoffman

Yes. Absolutely. There are many reasons to become an entrepreneur, but there are also do’s and don’ts that will help you on your journey.

What are they?

Today, we are sharing some do’s and don’ts of being an entrepreneur, given by members of the No BS with Bree and Stephen Facebook group. The No BS group is a creative space for entrepreneurs to discuss projects, wins, and goals. It is hosted by Bree and Stephen, adventurous business owners living in San Diego, California. 

Without further ado.

Do’s and dont’s of being an entrepreneur

Matt Besenyodi
DO hustle.
DON’T just wait for things to fall into your lap.
www.mattbesphoto.com

do's and don'ts of being an entrepreneur

 

Valeri Grace
DON’Tsacrifice ethics for money.
www.Littleblueworldphoto.com

 

Tyler Champ Summers
DO read as much as you can and get a mentor! Make friends with people you want to be like. Change the way you think, and things around you will start to change. Build a strong foundation.

Lauren Casino 
DO work hard.
DON’T make yourself constantly busy to the point you burn out and hate what you do.
www.laurencasinophotography.com

Do's and dont's of being an entrepreneur

Stephen Kim
DO drink coffee!
DON’T drink coffee after 4 pm! 3:59 pm is good, though. 🙃
www.breeandstephen.com

Do's and dont's of being an entrepreneur

Darren Hendry 
DO work hard.
DON’T undervalue yourself and give stuff away for free.
www.thehendrys.co

Do's and dont's of being an entrepreneur

Ashley DeWeerdt 
DO provide an amazing client experience.
DON’T bend over backward and break yourself in ways that aren’t beneficial.
www.ashd-photography.com

Do's and dont's of being an entrepreneur

Kristen Adam 
DON’T lean on Pinterest Boards and “Boss Babe” quotes for your motivation. It has to come from, and thrive off of, hard work; it’s not always fun or rewarding, but it’ll get you to the big picture authentically.
www.facebook.com/coastalcapturesllc/

Garret Ward
DO everything within your power to legally reduce your tax burden.
DON’T illegally avoid paying all applicable taxes.
www.garretwardphotography.com 

Do's and dont's of being an entrepreneur

Crystal A VanAntwerpen
DO examine your true costs before setting pricing. Your time is valuable, and you should be factoring in an hourly wage, not just the cost of gear, goods, etc.
DON’T forget to set business hours and factor in time for a personal life, or you will burn out.

Daniel Venter 
If you fail, don’t stop, get up, and try something else. Edison had 1000 failed attempts before creating the light bulb that finally worked.
https://shootcreatecaptivate.com/

Kayla Dolce 
DO work hard and give yourself a weekend that’s all for yourself.
DON’T work at half capacity every day of the week with barely any dedicated time off until you burn out.
Learning my lesson 🙃
www.together-theory.com

Do's and dont's of being an entrepreneur

Traci Edwards
DO invest in your business. Time and money pay off.
DON’T ever give up. Keep working towards your goal!
www.traciedwardsphoto.com

Do's and dont's of being an entrepreneur

Nick Gardner 
DO follow your passion but make sure you have a plan, business plan, budget plan, marketing plan, and projection of income plan. Did I say make sure you plan?
DON’T try to do it all on your own. Hire other professionals to help: CPAs, attorneys, marketing teams, bankers, and financial planners.
www.thefinancialteam.com

Zack Hawkins
DO get up early.
DON’T go to bed early.
www.hawkinsfilmco.com

Do's and dont's of being an entrepreneur

Emily Dukat of EMDukat Photography

DO find yourself a group of like-minded people to support you. #Legit
DON’T be afraid to stick to your gut instinct. More often than not, it’s right!”

www.emdukatphotography.com 

Do's and dont's of being an entrepreneur

Cynthia Davis 
DO your best, and continue learning.
DON’T compare yourself to other entrepreneurs. Only compare yourself to who you were yesterday.
www.cyndavisphotography.com

Kate Hammell 
DO give yourself breaks and your time! The work will be there when you get back.
DON’T burn yourself out and end up hating your job.
www.katemccarthyphotography.com

Do's and dont's of being an entrepreneur

Karina Dopp 
DO be creative 😂😂  and come up with your own business plan and model.
DON’T copy someone else’s business model.
https://karinadoppdesigns.com/

 

Alvin Acosta
DO support those that support you.
www.facebook.com/113MediaSD

Samantha Burke 
DO be personable and real on social media, but DON’T be a negative nancy!! #positivevibesonly
www.sburkephotography.com

Mindy Vassalle 
DO be yourself!
DON’T be like everyone else!
www.brandmegorgeous.com

Meghann Grah
DO decide for yourself what success means to you and let that definition change as you see fit.
DON’T let society, your family, friends, or partner define what success in your business looks like.
www.mlainephotography.com

Rebecca E. A. Pettis 
DO make vendor friends and network. Work hard, come up, and build others.
DON’T use vendor friends and network to mirror, steal, copy, or only for your benefit under the guise of “real friendship.”
www.famofbandb.com

Final words

Being an entrepreneur is a journey. These photographers shared their do’s and dont’s of being an entrepreneur so you are ready for your own adventure.
Join the No BS with Bree and Stephen group to learn more about marketing, business, and entrepreneurship.

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Utility Avenue‘s Spotlight focuses on promoting inspiring businesses every week. For a chance to be featured, contact us at support@utilityavenue.com with the subject Spotlight.

Spotlight: Sub Dog Designs

Times might be uncertain. It is a risk, but there also are many reasons to become an entrepreneur. In Utility Avenue’s weekly Spotlight, we are sharing the journey of Sub Dog Designs, a small business that just launched in Hawaii specializing in dye sublimation

Adrienne Suarez, mompreneur and CEO, tells us all about the beginning of her adventure.

Spotlight: Sub Dog Designs

Sub Dog Designs

Who is Sub Dog Designs?

Sub Dog Designs is a one-person shop located in Honolulu, Hawaii, USA.  We personalize gifts using the dye sublimation process:  vibrant, specialized inks are heat-pressed directly into the fibers of our products.  The first product we’re offering is non-medical grade face masks.  Each mask is hand-pressed.  Because we are such a small operation, we focus on quality over quantity. We’re very receptive to our customers’ ideas for fresh face mask designs.

How long ago did you start your business?

Sub Dog Designs was born on July 15, 2020.

How does it feel to open a business in the middle of a pandemic?

It actually feels exciting. There’s so much that is beyond our control during this pandemic.  It felt like a welcome distraction to research then outfit the business with equipment and supplies.  Being creative with mask designs also positively channeled energy.  It also feels great to offer a product that helps people stay safe and healthy during a pandemic — and with their own individual style!

Sub Dog Designs

What are the main challenges right now?

The main challenge right now is shipping, as it always is in Hawaii, even during normal times.  It just costs more and takes longer.  It seems the rest of the country is experiencing this same challenge too.  The other challenge is time.  Running a small business is all-consuming but in a good way.

Who was the most supportive of your idea?

My 7-year old son is my perpetual “employee of the month.” He has tons of ideas and is always willing to help.  My other big supporter is my husband, who says it makes him happy to see me happy.  I also have a friend in Brooklyn who was my first customer, my biggest fan, and who continues to order lots of masks for her family and friends.

employee of the month

What’s the most popular Sub Dog Designs item?

We had a friend order ocean-themed face masks.  Those have really taken off.  In Hawaii, even when we went on lockdown, the ocean was never off-limits.  The sandy area was, but the water was not.  People could still surf and swim.  Maybe the image of the ocean is comforting or freeing, amid wave after wave of COVID-19 cases.

Utility Avenue Spotlight Sub Dog

What message would you send to others who are thinking about opening a business during times of coronavirus?

I say, why not?  The pandemic has created a need for products and services we didn’t even think about before.  Opportunities to build a small business are out there.  For example, Sub Dog Designs purchased all of its equipment and initial supplies using an unexpected $1200 individual stimulus check received in May.  We prioritized buying equipment and supplies from black-, minority-, and women-owned businesses.  Our current sales have allowed us to sustain our business in a boutique fashion.

Utility Avenue Spotlight Sub Dog

If you were to define Sub Dog Designs in one sentence, how would you do it?

Helping you smile behind your mask.

Utility Avenue Spotlight Sub Dog

Facebook: Sub Dog Design

Email: subdogdesigns@gmail.com

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

LinkedIn profiles: How Small Businesses Can Stand Out

Michelle Eshkeri is a London-based freelance copywriter who provides done-for-you copywriting services in the finance, health and creative niches. She also runs a writing academy, teaching small business owners how to write better copy.

For Utility Avenue‘s weekly Spotlight, she shares her knowledge on how to maximize your LinkedIn profile.

Without further ado:

LinkedIn profiles: How Small Businesses Can Stand Out

LinkedIn is the world’s most powerful business networking platform. With c.704 million users, you’ll never be short of someone to talk to. Yet, many small business owners are not leveraging the benefits to help them connect to their ideal clients and grow authority in their field. It can be a bit daunting to set up and optimize your LinkedIn profile. This article will walk you through the most important aspects that a new user must be aware of.

Photograph

The photograph you use on LinkedIn is incredibly essential to enable you to give that crucial first impression when potential customers see you and your brand for the first time. Headshots should be a clear close-up on your face and should be updated no less than every three years to maintain your integrity. With the increased use of video conferencing tools such as Zoom and Teams, your LinkedIn profile picture should be representative of your current image not to confuse clients or create mistrust. LinkedIn profiles with no photographs do not present a professional image. They may cause potential clients to wonder if you have something to hide.

Banner

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After the photograph, the viewers’ eye may be drawn to the background, also known as the banner. This is an excellent opportunity to put a variety of information across in a non-salesy way. At the very minimum, you can use this area to present your company name, strapline, contact details, and brand identity. It’s surprising how many small business owners are missing a trick here. Besides, the banner can be used to promote a current offer, a competition, or any other marketing promotion that you are currently running. It is a free, highly visible marketing space that you should be using. It’s not clickable, though, so remember that when adding URLs.

LinkedIn headline

Your LinkedIn headline is a vital part of your profile – it’s a powerful little window into your world that shows up all over the platform every time you comment on a post or article or send a direct message. Many business owners do not optimize these 220 characters in a way that attracts their ideal clients.
Merely putting your role title is missing a huge opportunity to speak in your client’s language.

Try to include:
1. Specifics about who you work with
2. What you can do for them
3. How you will achieve their desired outcome
4. Any current packages or offers you have

With succinct copywriting, you can make this couple of lines work hard for your business. Do remember that only the first 5-6 words will show up when people view your profile on a mobile phone. You must make them count.

linkedin profile description

Providing services

Within the tool, there is a drop-down list of services that you can tag your profile with. You can add a maximum of 10 services. This is another simple way to show your potential clients what you can do for them. Fill it in!

LinkedIn About section

This is the most crucial section of your profile. With a limit of 2000 characters (which is about 350 words, unless you are using overly complicated language), this is where you can set yourself apart from your competition on the platform. The about section is where you can go all out to impress your ideal client and should include the same information as your headline but in more detail.

A simple structure for your About section is:

1. Start with something that grabs your readers’ attention – an unusual fact, startling statistic, or perhaps a couple of questions to get them thinking – try to get inside your ideal client’s head and make it relevant to what they might be currently concerned about.
2. Once you have their attention, you need to hold onto it, so you must drill into the pain points that your ideal client has – create empathy, showing that you understand their issues or desires.
3. Introduce yourself as the perfect provider of the solution to their problems and explain why you are best placed to help them. Include your USP – why should they choose you.
4. Clearly state how they can work with you
5. Don’t forget your CTA (call-to-action). How do they get in touch with you? I would recommend that they direct message you because then you immediately know where the lead came from. If you send them off to your website or email, you may lose data about where your leads are coming from.

Featured

The featured section is all about showcasing your products, services, and your brand. There is no limit to the number of featured items you can display. It’s a chance to highlight your most important work. You can add media, such as documents, photos and presentations, LinkedIn posts/articles, and links to this section.

michelle eshkeri Featured Linkedin

To include video, you will need to link out to another site where the video is stored, such as YouTube or Vimeo. You could add a company brochure, a lead magnet, a short video explaining who you are, an FAQ document, testimonials, a thought leadership article, or any other content you want to bring to the attention of your customers.

LinkedIn posts

As of the time of writing (August 2020), there has been an explosion of great content on LinkedIn. Many more small business owners are using the platform in a much more social and engaging way than ever before.

Content is generally much more professional and business-oriented than Facebook. Users are creating a community and nurturing their audience in a much more holistic and human way. It is now much more acceptable to post funny pictures, memes, and personal content on LinkedIn than it was even a year ago. So, be yourself on LinkedIn, but be professional. Remember, you are always representing your brand.

Posts have a character limit of 1300, which is around 200 words. You need to be focused in your writing to get your message across. Don’t forget to tag your post with three hashtags, which helps LinkedIn to categorize your post. Other users can follow a hashtag, so it’s a good idea to create a brand hashtag and use it consistently in your posts.
Posts will “float” around LinkedIn in feeds for around 2-7 days, depending on the amount of engagement (reactions and comments). So if you want to remain visible, it’s a good idea to post at least once a day. Weekends are a great time to post because fewer people are posting, so you are more likely to reach more potential customers.

LinkedIn articles

LinkedIn articles are essentially blogs. These stay visible on your profile forever or until you delete them. Articles are longer-form content and do not have a character limit. If you have a blog on your website, you can upload it into the content management system on LinkedIn, which is called Pulse, but it’s a good idea to change the title or first paragraph a little, so it does not get flagged as plagiarism by Google.
LinkedIn curate thought leadership articles on Pulse and push them out to a broader audience each day, so this can be an excellent way to grow your authority.

LinkedIn connections

Your network is incredibly important on LinkedIn. Take time to connect with your ideal client – searching for people on LinkedIn is incredibly powerful – but that’s a topic for another time. The number of connections you have on LinkedIn is not as important as the quality of those connections. There’s little point having 10,000 connections if none of them ever engage with your
content. Focus on growing relevant connections – people who are interested in what you offer and those who produce excellent quality content that interests you. If your feed is not inspiring you, you need to sort your network out.
Every so often, it’s a good idea to do a little housekeeping and remove connections that are dormant or not relevant – that way, you are more likely to be talking to your ideal client, and your feed remains uplifting and useful.

Recommendations

Social proof or word-of-mouth-marketing is one of the most powerful ways to attract new clients, and it’s FREE! Whenever you work with someone, make sure you give them a recommendation on LinkedIn. It grows their authority as a respected provider, it increases trust, and it helps people to get to know what they do.
Use your recommendations in your LinkedIn posts regularly so your potential clients can see what your previous clients think of you.

Maximize your LinkedIn profile

There are so many other elements to LinkedIn, but these are the main ones to focus on. If you are a new user, it is easy to get overwhelmed and to switch off from this influential platform. So, work through each area of your profile to optimize them.
If you are in business, no matter what you do, you should have an optimized LinkedIn profile. If not, you are missing out on opportunities for more sales, strategic alliances, and joint ventures, not to mention good quality business discussions.

So, what are you waiting for?

Get your profile working hard for your business now.

Michelle Eshkeri’s Contact Info

Email: michelle@eshkeri.co.uk

If you would like to know more about her £149 LinkedIn user review and profile writing service, please connect with her here and send her a direct message.
The review will look at all the above areas of your LinkedIn usage and suggest improvements. She will also ask a series of questions to enable her to draft your About section and your Headline.

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.