Spotlight: Love for Words Book Editing Boutique

Love for Words Book Editing Boutique has the Spotlight this week at Entrepreneur Avenue. Her owner, CaTyra, is a  Rochester Business Journal Forty Under 40 Honoree. CaTyra is the Creator/Hostess of Editor Knows Best (an international writing and editing podcast for literary professionals) and Writer’s Paradise (a writing forum for authors and writers). She also founded Mochachocolate, a trademark brand that celebrates, uplifts, and empowers dark-skinned girls and women across the globe.

CaTyra is the author of Professionalism, What’s That, Dear August, Love August (a personal poetry compilation), Keep This In Mind: What Black Women Think About (a journal for Black women), and Editor Knows Best, a 101 guide for literary professionals/creatives interested in editing.

CaTyra Headshot
Photo Credit: Kiera Renee

What is Love for Words?

Love for Words is a book editing boutique. We specialize in non-fiction such as memoirs, self-help, poetry, and autobiographies.

How was Love for Words born?

In 2016, a friend of mine, who is also a publisher, was looking for an editor. I offered a sample edit. She loved it, and the rest was history. Then, she started referring her clients to me. As my clientele grew, I decided to launch Love for Words. I established its parent company, Polland Enterprises LLC, in 2017.

What were the main challenges?

In the beginning, I didn’t have consultation calls before starting projects, so no expectations were established. I didn’t know what my clients wanted, and my clients didn’t know what I could offer. Now I complete a consultation with each client before we begin work. We talk about our expectations and decide if we are a good fit. 

In addition, I had to learn the intricacies of editing. Being a good writer is not enough. I read books about the art and science of editing, research other editors, and ask my clients for feedback.

Who is the most supportive of your business?

My friends and family have been incredibly supportive. Some of my friends are clients!

What makes you different from the business across the street who offers a cheaper service?

My ability to encourage, uplift, and empower. My sympathetic and empathetic personality. I am an author, so I can relate to my clients. Having experience as an instructor for children and adults also makes me more patient. I am open to sharing my personal experiences with clients to develop a connection.

 Why is editing essential for a business?

Editing is important for business owners to establish a credible and trustworthy brand. Misspelled words, grammatical errors, and unclear text presents an unfavorable image. 

What future projects do Love for Words have?

  • Editor Knows Best

Editing 101 guide that explains the types of editing, what to expect from your editor, the benefits of hiring an editor, and more.

  • Write, Wine, & Quarantine Magazine

Publishing a magazine that features poems and short stories about people’s experiences during the COVID-19 pandemic.

What advice would you offer to other entrepreneurs?

  • Do it, even if you’re scared.
  • Don’t share everything. Some things should be discreet.
  • Keep learning. Always.
  • Delegate.
  • Have a team that supports you.
  • Take care of yourself.

If you were to define Love for Words in one sentence, how would you do it?

Love for Words is a book editing boutique that polishes your manuscript, so it shines.

How would you describe your experience with Utility Avenue?

Utility Avenue offers the opportunity for business owners to showcase their products and services. It is an inviting and supportive platform for entrepreneurs to shine.

Love for Words’ Contact Info

Website: https://www.pollandllc.com/
Email:polland@pollandllc.com
Instagram: https://www.instagram.com/pollandllc/
Facebook: https://www.facebook.com/pollandllc/
LinkedIn: https://www.linkedin.com/in/cpolland/

Editing Packages and a la carte services are available.

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Procrastination and Why Being Busy is not Productive

Procrastination, and why being busy is not the same as being productive.

Sometimes, we spend hours working without stopping, and at the end of the day, we cannot check a single task in our to-do list. Has it happened to you?

We idolize being busy, but busyness does not translate into successful productivity. The keyword when we talk about unproductiveness is PROCRASTINATION.

But what’s Procrastination?

Procrastination is acting against your better judgment when you delay or postpone a task or set of tasks. It is when you do one thing even though you know you should do something else. 

Alan Lazaros, from the HyperConscious Podcast, quotes James Clear often: “You will not rise to the level of your ambition, you will actually fall to the level of your systems.”

procrastination-utility-avenue

Reasons Why We Procrastinate

Now that we are mostly working from home, we know we have to write that blog post, make that sales call, or update our website, but we don’t. It is not because we are lazy. On the contrary, we usually postpone a task that is VERY IMPORTANT to us, either because it is difficult, urgent, challenging, or because it requires meticulous performance, or a lot of our time, or all of the above combined.

Our brain values long-term benefits, but it values immediate gratification in the present moment.

The real problem is not doing the work.

It’s starting. 

How You Can Stop Procrastinating Right Now

Use temptation bundling.

Bring future rewards into the present with temptation bundling. That is, “bundling a behavior that is good for you in the long-run with a behavior that feels good in the short-run.

The basic format is: Only do [thing you love] while doing [thing you procrastinate on]. For example, only listen to your favorite podcasts while exercising (my favorite podcasts to listen to while I exercise).

Reduce the size of your habits.

If it’s easy for you to start, then you will be less likely to procrastinate. The momentum will help you carry on. In this case, just get started. Divide the big task into small ones. If you have to write a document, opening Word or Pages can be that first micro-task.

You can also use the 2-Minute Rule, which says, “When you start a new habit, it should take less than two minutes to do.” When you start doing something, it’s easier for you to continue doing it. 

Use the Pomodoro Method, and commit to 25 minutes without distractions to accomplish your micro-tasks. When you can concentrate, you will no longer want to stop there.

Be Consistent

Mastery requires focus and consistency. To turn productivity into a long-term habit, we need a system for deciding what is essential and what we should work on first.

A chaotic mind often leads us to unproductivity. Write down all your pending tasks. Get them out of your head, so they no longer occupy space on your mind. In technological terms, we would say: free up your RAM.

The Ivy Lee Method is a great productivity system, and it is so simple that it just works:

  • At the end of each workday, write down the six most important things you need to accomplish tomorrow. Do not write down more than six tasks.
  • Prioritize those six items in order of their true importance.
  • When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on to the second task.
  • Approach the rest of your list in the same fashion. At the end of the day, move any unfinished items to a new list of six tasks for the following day.
  • Repeat this process every working day.

This method fosters single-tasking. We might believe multi-tasking and busyness are synonyms of success and productivity. Focus on a single task, and you will have better results.

Use Visual Reminders

You can overcome procrastination by using visual cues to trigger your habits and measure progress. Using a calendar, or a journal, to track your progress will help you take action

When we perceive that we have made progress towards a goal, we will commit more to it. Behavioral economics studies refer to this as the Endowed Progress Effect

Consistency is a critical component of success. A visual reminder will prompt you to take action and motivate you to finish the task. Seeing your progress triggers your next productive step.

Final Words on Procrastination

The faster you complete a productive task, you will feel more productive. Also, do the most important thing first each day and let the momentum of the first task carry you into the next one.

Sometimes, many of our tasks depend on third parties for their fulfillment. And when we get ready to fulfill that task, we realize we have to wait for someone else’s call, for someone else’s message, for someone else’s confirmation. The point is that, for one reason or another, we have to put that task on hold. Be proactive. Making plans is okay, but life happens.

For more on creating habits, decision making, and continuous improvement that will lead to peak performance, check  Atomic Habits .

Leave us in the comments which one and if you have any advice to improve productivity.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

It is a fact. “Empowered women empower women”.

This time, female-owned local businesses teamed up in their first #SupportYourLocalGirlBoss event in Coral Springs, Florida. Hosted by Karma Bath & Body, the first part of the event was very successful. In our weekly Spotlight, let’s know more about it.

 

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss with Karma Bath & Body Co.

Who is KARMA BATH & BODY CO?

Karma Bath & Body Co is a small family-owned, cruelty-free, handcrafted skin & body care business. We are passionate about creating products that are good for you and your pockets!

Where can we find you?

We are located at 11471 W Sample Rd, #2, Coral Springs Florida, 33065. Directly across the street from Pizza Time!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
Karma Bath & Body Co.

What’s the most popular Karma product?

Aside from our Whipped Soap Scrub, we’d have to say our #CreateYourOwnKarma line! In-store, we carry various unscented & uncolored products such as Sugar Scrubs & Body Butters that you can personalize on the spot! With over 300 fragrances that rotate every other month, you can create over one thousand different combinations!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.

Can you describe KARMA BATH & BODY CO in one sentence?

A unique, fun & personalized experience to fit all your body care needs!

KARMA BATH & BODY CO

 

What is it like to run a local small business in times of Covid-19?

Definitely interesting! As challenging as this Virus has been, it has allowed us to form new and strengthen existing relationships within our community.  With the support of our wonderful customers, we have been able to grow our business during these difficult times, and we look forward to being a part of the Coral Springs community for many years to come.

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss with Karma Bath & Body Co.

What can you tell us about the #SupportYourLocalGirlBoss event?

This is an event we created to bring all Female Owned businesses together to support one another. It’s essential to work together, especially during a time like this. We had a blast at weekend one and plan to make this a recurring event!

#SupportYourLocalGirlBoss with Karma Bath & Body Co.
#SupportYourLocalGirlBoss vendors

Which were the main takeaways of the first part of the event?

The love and support that our new & existing customers showed not only us but to each girl boss that attended that day. We are so fortunate to be surrounded by such talented & creative ladies.

GIRL BOSS WEEKEND ONE

Destiny Aquino, Floral arrangements
Kyra Poulos with Sunday Southern, custom masks & zipper bags
Sarah Lovelady with Fancy Pants Clothing Co 
Jennifer Polito with Color Street Nails
Kim Kam with Karpe Diem Travel

GIRL BOSS WEEKEND TWO 

Kyra Poulos with Sunday Southern, custom masks & zipper bags
Crystal, with Riley Black Designs, custom gifts & creations
Danielle Marsh custom jewelry with Sandbox Shoppe
Stephanie Masselli with Lady Eleanor Co, hair accessories and bows
Jackie Tomestic with Lite Infusions Aromatherapy, soy candles & melts with essential oils
Sarah Lovelady with Fancy Pants Clothing Co 
Karma Bath & Body Co.
Karma Bath & Body Co.

What future projects do you have?

We are always working on something! To share a few, we have a huge line of Halloween themed hand-painted bath bombs coming soon, as well as a Trick Or Treat event, more #GirlBoss events sprinkled throughout the upcoming months, our Holiday line, and our annual fill your own Bath Salt Christmas ornament party!

 

What message would you send to your customers?

We are forever grateful for your support and your business. Without you all, we would not be able to follow our dreams every day. Thank you for everything. We appreciate you all.

Karma Bath & Body Co.
Karma Bath & Body Co.

Is there anything you would like to add?

We want to let the community know that we are providing a safe space for you and your kiddos to come & create their very own bath bombs, with a private entrance and bathroom. We are adhering to all of the social distancing guidelines and sanitizing all utensils and molds used. Our employees will be instructing your group on how to make your experience the bomb! We have over 25 fragrances, 12 colors, and ten shimmers to choose from to make each bath bomb personalized. It is a fun way to get creative & work together with your group. It is an excellent experience for kids, teens, and adults!

Final words about #SupportYourLocalGirlBoss

So, the invitation is made.

Make sure you #SupportYourLocalGirlBoss with Karma Bath & Body Co this weekend, and for your local skincare needs. They want to offer a special code for you and your readers. Use coupon code YAY10 to get 10% off each participating person in your group.

 

Karma Bath & Body Co.’s Contact Info

KarmaBathCo.com
954-263-7340
IG @KarmaBathCo
FB @KarmaBathC
Email: MyKarmaGifts@gmail.com

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Best way to save and pay for college?

Jack Wang is a noted expert in helping US-based families with middle to high school age students lower the cost of and pay for college by navigating the complex, stress-inducing financial aid system while still being able to retire. He’s helped hundreds of families and students (including his own two children) navigate financial aid, student loan options, and payment strategies in the context of overall family finances and retirement plans.

He has joined the Entrepreneur Avenue family and today, he is going to share the best way to save and pay for college.

Read on.

You will be happy you did.

And Welcome to Utility Avenue, Jack!

 

best way to save and pay for college
Photo credit: Odette Photo+Art LLC

Best way to save and pay for college? Start a business!

Or…how to get a scholarship from the IRS. No essay required!

Disclaimer: This article is for educational purposes only and should not be construed as tax or financial advice. Please consult your own tax and/or financial professional to discuss your specific circumstances.

One of the most expensive things we buy as a consumer may be college education for our children. I’m sure you’ve seen the headlines about the record $1.54 TRILLION student debt burden (Federal Reserve Bank of NY, Household Debt and Credit Report, Q2 2020) as well as spiraling tuition, now over $80k at the most expensive universities.

I’m not joking (that much) when I ask clients if they would rather buy a Ferrari instead of sending their kid to college. The Ferrari may be cheaper!

As entrepreneurs and small business owners, we have a decided advantage in paying and saving for college – the IRS! More specifically, the tax code. This is probably the only time you’ll ever view the IRS or the 70,000-page tax code in a positive light.

What most people do

When thinking about saving and paying for college, most people think of 529 plans. These savings vehicles are popular for many families to save money, tax-deferred, and then upon using the money for either college or private K-12 education, tax-free.

Think about the money that goes in. It’s after-tax. Meaning, we earn income, have taxes and various deductions withheld, and hopefully have something left over after our bills to put into these accounts.

Some states do offer a state tax deduction or credit for savings. For example, Massachusetts offers a tax deduction for the MA income tax for saving in the MA 529 plan. Other states provide a contribution at birth or a matching contribution. Maryland offers a matching contribution for low-income families.

As good as some state tax incentives are, there is nothing at the federal level.

 

Using business to save/pay for college

It’s about understanding the tax code. This is really in the category of tax planning instead of tax preparation – which is what most people think of. These strategies below really require working with tax and financial professionals BEFORE you implement.

Hiring your kid

The most basic strategy is to hire your student “on the books” in a business owned by a parent. Meaning, make them a legitimate employee, run payroll, etc. and not pay them under the table. They have to be paid a reasonable wage for good work that is within the capability of the student. In other words, you can’t pay your 5-year-old to perform advanced accounting work at $100/hour!

Let’s suppose you hire your student and pay them $100 (on the books). That salary is now a legitimate, deductible business expense and earned income for the student. Let’s further suppose that your tax rate is 20%, and the student is 0%.

 

Business Student
Wages Paid / Earned $100 $100
Taxes save / paid $20 (20% of $100) $0 (0% tax rate)
Net expense / income $80 $100

Now, your student can use the $100 earned to pay tuition. Think about where that money initially came from – a tax-deductible expense. In this example, the business got an indirect tax deduction for the student’s tuition payment. You and your student got a $20 “scholarship” that didn’t require an essay!

While there’s no age limit on how old your student has to be, the work to be done largely defines the age. Generally speaking, you’re likely considering young teenagers and older for most businesses.

Please note that while FICA taxes are not due for those under age 18, and Federal unemployment (FUTA) for under age 21, there may be state tax obligations that would still be required. Check with your tax person or payroll services provider.

Income earned by the student is tax-free up to $12,400 (standard deduction for 2020), but anything more than $6,970 (FAFSA guidelines, 2020-21) earned will, potentially, impact their college financial aid negatively for the majority of schools in the US.

Where to save the money if your student has a few years before college

Once your student has earned income (i.e., from work, not interest earned on a bank account or similar), your student is eligible to open an IRA. Since their tax rate is 0% for income under $12,400, it pays for the student to save in a Roth IRA up to $6,000 (2020 contribution limit) or a similar tax-free vehicle.

A question I often receive is whether or not someone under age 18 can open an IRA. Yes, the IRS does not stipulate on minimum age, as long as the requirement for having earned income is met. As a parent, you would sign the account documents, but the student would own the IRA.

I also get asked about saving in a traditional IRA for the tax deduction. But why do it? With income under $12,400, their tax rate is 0%, so you aren’t saving any taxes by using a traditional IRA.

When paying for college, the student can then withdraw the Roth IRA contributions anytime tax-free and penalty-free. Or borrow for college, and then withdraw to pay off the loans after graduation, depending on financial aid specifics.

Think about the potential – if you hire your kid at age 13, paying them $6,000 per year and then save, you’ll have $30k of tax-free money by college time – that’s a nice amount and a bunch of taxes saved!

Section 127 benefit

Otherwise known as the educational reimbursement benefit companies can offer workers. This works better for graduate school if your student is over age 21, no longer a dependent, and is not an owner of the company.

This benefit of up to $5,250 per year would require offering the same to all employees, but that can be an excellent strategy for recruitment and retention. Payments would be deductible to the business and tax-free to the employee.

The recently passed stimulus package, the CARES Act, expanded this program to allow employers to provide benefits for student loan payments, not just educational expenses incurred in the current year. This provision expires at the end of 2020.

Section 132 Fringe benefit

Similar to a Section 127 benefit, though, the difference here is that the education typically has to be job-related. Some companies offer this reimbursement if an employee takes courses to further their career directly or is directly applicable to their job.

Paying for college can be daunting and stressful. Parents and students alike have questions about admissions and financial aid – and both aspects of college planning are extremely complicated.

Final words about the best way to save and pay for college

One of the most common questions I’m asked about is how to get more scholarships and financial aid. Being self-employed or a business owner, the answer is Go to the IRS. The money is there – it’s up to you to get it! No essay required!

 

Jack Wang’s Contact Info

Website – www.longhornfin.com

Facebook – https://www.facebook.com/longhornfin

LinkedIn – linkedin.com/in/thejackwang

Youtube – https://www.youtube.com/channel/UCGvxjS_uLUIPnHKelqSLaHg

Quora – https://www.quora.com/profile/Jack-Wang-231

Spotlight: Lotus Wellness Center with Uma Alexandra

When there is a will, there is a way, even when people doubt you. Uma Alexandra Beepat is an example. She is the CEO and Owner of the Lotus Wellness Center and The Lotus and The Light Metaphysical Center. Today, she shares her entrepreneurial journey in Utility Avenue’s weekly Spotlight.

Lotus Wellness Center's CEO Uma Alexandra Beepat
Photo Credit: Julie Socher

What can you tell us about yourself?

My name is Uma Alexandra Beepat. I am the CEO and Owner of the Lotus Wellness Center and The Lotus and The Light Metaphysical Center. Also, I’m the President of the Manassas Holistic Chamber of Commerce and a Premier doTERRA Consultant. I have owned my center for the past 11 years and have worked on over 10,000 clients in personal sessions. I teach a wide variety of self-development, spiritual and psychic development classes. They are geared mostly to women in their late 30’s to early 60’s who are experiencing a shift in consciousness and desiring more quality in life through service and community.

What were the origins of your business?

While I have always been a psychic medium, my origins in this field started as a licensed massage therapist in 2009. It was through massage of clients that my psychic abilities developed and took my career down a different path.

What were the main challenges at the beginning?

The main challenges at the beginning were all me. I fought this and didn’t want to be in this field. However, I am what they call a natural medium and have had these abilities since birth, so either I learned about myself, or I continued to fight who I was. I, of course, chose the former. Once I committed, things became easier.

Who was the most supportive of your idea?

The most supportive person of my idea of opening a metaphysical wellness center was myself. My friends and family were concerned and didn’t see it thriving. Honestly, I am not mad or upset about it. The lack of support, in the beginning, is what pushed me to succeed. I needed to show everyone that following your calling, however crazy it may sound, is the right path to success and happiness.

What is the primary target audience of your business?

The target audience for my business is specifically men and women between the ages of late 30s to early 60s who are experiencing a spiritual awakening. Spiritual awakening comes to us all when the material things in life no longer soothe or excite us. We want more and desire more in life. That is where I step in as a guide, helping people rediscover themselves, their joys and passions to create a life that is happy, peaceful, and meaningful.

What makes your offer unique?

What makes my offer unique is the nature of the business I am in. Whereas most coaches focus on mindset, I focus on the spiritual aspect of a person and reconnecting them to their soul purpose.

Do you have any other passions?

Honestly, my job is my passion. I can easily work 60-80 hours a week without feeling it or thinking about it. I love helping people, spreading awareness, and creating classes and events that bring joy to people! When I DO have free time, I like to read and spend my days at the beach soaking up the natural energy of the environment.

If you could go back in time, what would you do differently?

If I could go back in time, I would not let those of my past who were mean to me or tried to put me and my business down affect me as much. I would give them adequate attention and no more, choosing instead to focus on my business and what I create.

What future projects does your business have?

Currently, I am working on my second book, Chronicles of a Spirit Walker, which details some of my experiences as a psychic medium, including my recent near-death experience in January.

What challenges do you see ahead of you?

Currently, the challenges I face as a small business owner are the same as those who COVID19 affected. As a non-essential business, I face the dilemma most face. My business brings great assistance to the communities we serve. People are suffering, and helping them through this is my main priority. However, as a non-essential business, my doors can be closed at any time as required.

What message would you send to your followers?

I want to tell them that it is my absolute honor and gratitude to serve them. Every time a person books me for a service or attend my classes, I give thanks to them and God for the ability to share joy, peace, and happiness. It is truly what I live for.

Define your business in one sentence.

The Lotus and The Light Metaphysical Center offers classes and services in metaphysical, spiritual, and psychic development to the local Northern Virginia community and online attendees due to our expansion into the online community.

Is there anything you would like to add?

I have two events coming up in October I would love to mention.

  • Living the Awakened Life Retreat is a local retreat held in Manassas at my center on October 16th-18th, and it is based on the principles in my book The Awakened Life.
  • 6-week online mentorship program starting October 11th for those who want to develop their psychic and mediumship abilities.
Lotus Wellness Center's CEO Uma Alexandra Beepat
Photo Credit: Julie Socher

 

Uma Alexandra Beepat’s Contact Info:

Facebook www.facebook.com/groups/thelotusandthelight 
Instagram www.instagram.com/thelotusandthelight 
Youtube www.youtube.com/thelotusandthelight 
Website www.thelotusandthelight.com 
Email info@thelotusandthelight.com 

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Write for Utility Avenue

Write for Utility Avenue

write for Utility Avenue

Hi there, are you looking for the opportunity to be published?

At Utility Avenue, we’re always looking for fresh content to help our audience thrive. If you can provide valuable insight into your area of expertise, you might qualify to be our next guest writer

If you’re interested in writing for the Utility Avenue Blog, keep reading.

Why should you write for Utility Avenue?

Utility Avenue is a platform for entrepreneurs and small business owners to promote and sell their services. As a result, our blog is rapidly becoming a trusted resource for entrepreneurs and small business owners all over the world.

Our commitment is to provide valuable information that can help you on your entrepreneurial journey.

We invite you to share your knowledge with our audience.

What’s in it for you?

  • You get free publicity on the Utility Avenue blog and our social media.
  • You get exposure.
  • You get backlinks to your website to boost your SEO.
  • Accordingly, it will help build your authority to become an authority in your area of expertise.
  • It will help you increase your search presence online. Therefore, you will have more users and customers.

What kind of articles can you submit?

The Utility Avenue blog covers a wide range of topics, including entrepreneurship, business, innovation, leadership, mindset, and others. We are always looking for original, freshly-written articles, crafted with our audience in mind.

Which are Utility Avenue’s editorial guidelines?

Our content follows these four pillars of quality:

  • Topic. Your topic must be relevant to our audience.
  • Research. Back up your claims using data and statistics. Of course, make sure you link to reputable sources.
  • Keyword. Your chosen keyword should be well-aligned with the search intent behind your topic.
  • Comprehensiveness. Cover your topic as a whole.

Which are Utility Avenue’s formatting guidelines?

These simple formatting guidelines will make your article easier to read:

  • Write your article with Google Docs.
  • Make sure you include your target keyword.
  • Make your content easy to scan.
  • Write concise sentences (no more than 20 words) and brief paragraphs (no more than five sentences).
  • The sentence structure should be simple and varied.
  • Use active voice instead of passive voice.
  • Attach images along with photo credit.
  • Include your bio, website, and social media handles.

To submit your article, send an email to support@utilityavenue.com with the subject “Spotlight.”

How is the submission process?

  1. You submit your pitch/article.
  2. Then, our editorial team analyzes it.
  3. If selected, our editorial team proofread the article following readability and SEO best practices.
  4. Your article goes live!

Write for the Utility Avenue Blog, and we’ll take care of the rest.

Will you be our next guest writer?

Indeed, we can’t wait to hear from you and publish your article.

Dr. Shellie Hipsky, From Ball Gowns To Yoga Pants

Dr. Shellie Hipsky empowers and inspires women all over the world.
Her latest book, From Ball Gowns To Yoga Pants: Entrepreneurial Secrets for Creating Your Dream Business and Brand, is a 1st Place award-winning international best-selling book.

In our Utility Avenue Spotlight, Dr. Shellie Hipsky shares her successful journey from ball gowns to yoga pants.

 

Dr shellie hipsky
Dr. Shellie Hipsky

Who is Dr. Shellie Hipsky?

I am a proud “Mompreneur” who is the CEO of the motivational media company Inspiring Lives International, who leads the nonprofit the Global Sisterhood helping women and children worldwide, and I am the editor in chief of Inspiring Lives Magazine. At my core, I am a mom on a mission to help inspire and empower the women of the world!

How did you go from ball gowns to yoga pants and best-selling author?

My daughter Alyssa noticed I always wore power suits when I was a tenured university professor for a decade. Now that I am an entrepreneur, I am either in a ball gown for a charity fundraiser or rocking yoga pants and making deals on my cell phone with my kiddos in tow!

You have written thirteen books, what are the main lessons?

The books’ lessons are that you can conquer your life obstacles, meet your challenges head-on, and crush your goals while living your big dreams!

Who has been the most supportive in your career?

Consistently, it has been my mother, whom I call “Moo.” She is an amazing author who wrote the short story book Wolf Note (by Libby Jacobs). My mother has always seen my potential and encouraged me every step of the way. And her support has been very hands-on. I recall one textbook that I wrote, and I was up against the publisher’s insane deadline. We were in a beach house on a family vacation, and I was typing the words on the page from my research notes. At the kitchen table, my mother would proofread them hot off the printer. We spent the whole vacation doing this, and my Moo, she never complained. She understood it was important for me to complete it on time and at a high quality. It’s been an incredible gift to be blessed with the parent that I have.

Tell me about Ball Gowns to Yoga Pants: Entrepreneurial Secrets for Creating Your Dream Business and Brand.

Many of the five-star reviews I have received from around the world compared them to two books and said they were the modern woman’s version of the respected texts. One is Napoleon Hill’s Think and Grow Rich, and the Other is Robert Kiyosaki’s Rich Dad Poor Dad. The reviewer said they saw it as “Rich Mom Poor Mom” because it was like a parent was writing down their own success secrets. Ball Gowns to Yoga Pants is my entrepreneurial journey combined with multi-millionaire heart-centered business leader’s tips, and lots of questions to help the reader make their own plan for their business and branding success!

How have readers reacted to your book?

It has been thrilling to read all the reviews as they come from magazines, buying sites such as Amazon.com, #Bookstagrammers on Instagram, and reader sites like GoodReads. The reaction has been overwhelmingly positive internationally. I love to see people are starting or strengthening their businesses and brands due to applying the 10 Dr. Shellie Success Secrets from Ball Gowns to Yoga Pants!

Can you tell me the essential idea of the book in one sentence?

You CAN create and monetize your dream business and brand based on your purpose and passion!

What can you tell us about the Global Sisterhood?

The Global Sisterhood educates while providing resources and networking for women and girls internationally. By forming connections and supporting each other’s missions and movements, we provide sustainable ways for women throughout the world to make their dreams and goals a reality.  I’d love for the readers of this article to check our Charity Partnership Stories and join us in our mission.

From our Global Sisterhood SWERA Entrepreneurial and Business Center for Women in Tanzania to our #PopUpGiving in Pittsburgh for a business owner named Jackie Page, whose restaurant Love Rock’s Café fed kids in need in Pittsburgh through COVID, we are making a profound difference together!

What future projects do you have?

In my EmpowerU Master Class, I teach inspiration, empowerment, balance, and abundance to women who need to focus on themselves and their dreams. I particularly enjoy teaching this at the VIP 1:1 level because I can see such dramatic results for the women I mentor through the proven curriculum. I always have multiple projects going at once. Check out www.ShellieHipsky.com to keep up with what is next for my business and nonprofit; plus, how you can benefit from it all!

What message would you send to your readers?

That dream you have been thinking about? It is so beyond achievable! You just need the right guidance. You will see that it is all inside you just waiting to be set free!

Is there anything you would like to add?

I would love it if when they read Ball Gowns to Yoga Pants, that they would write a positive review and connect with me via my website. I love to meet my readers so I can cheer them on towards their success!

Dr Shellie Hipsky’s Contact Info

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Ten reasons to become an entrepreneur

Reasons to become an entrepreneur

reasons to become an entrepreneur

Why be an entrepreneur? 

Becoming an entrepreneur brings many challenges, mainly for those who are used to following other people’s instructions. That decision will always bring uncertainty and doubt, but to the adventurous mind—and the ones that know what they want —it is packed with excitement. 

Why become an entrepreneur and take so many risks? First of all, it takes a vision and not wanting to follow instructions from other people anymore. More importantly, it is about following one’s dreams and not the dreams of others. Sometimes it takes an entrepreneur to be successful for people to get inspired, find their vision, and realize they can be successful as well. 

Here are ten genuine reasons to become an entrepreneur:

Their creativity doesn’t fit the corporate environment:

It is all related to the fact of following other people’s instructions and having little freedom to explore their creative side. As an entrepreneur, you will be able to set your style of work and how you want things done.

They want a lifestyle that isn’t bound from nine to five:

Let’s start by saying that being an entrepreneur will mean that you will probably have to work much more than a corporate worker. Being your own boss allows you to establish your own ground rules and your schedules. Maybe you should work on several different hours during the day and take breaks in between.

 They’re passionate about learning:

Entrepreneurs always want to learn new things, and they never stop. Sometimes, in the corporate world, a person is just subject to learn (if given time by their superiors) what is useful to get the job done. You become self-employed because you learn things, and you want to continue the pursuit of knowledge. Utility Avenue co-founder Odette Fernandez says, “My grampa used to say that knowledge takes no space, and that’s my mantra. I believe in the power of self-education. I like to learn something new every single day and inspire people to be their best selves.” That is an entrepreneurial way of thinking.

Their ideas are unconventional:

Sometimes they say, “Think outside the box.” Well, entrepreneurs create a whole new different set of boxes, and then they think outside them. They can be even labeled as crazy, but that’s okay. Most of the great scientists, physicists, engineers, discoverers, or entrepreneurs were not taken seriously. Yet, their ideas and inventions changed the lives of many people and even the world. Albert Einstein said, “Logic will get you from A to B. Imagination will take you everywhere.”

They want to do things:

The truth is that if you are an entrepreneur, you will work and work hard. Some people weren’t just born to sit and wait for others to do things the way they want them done. They will do them by themselves, fail, try again, and learn how to do them better in the long run. 

They want to change the world:

This is no exaggeration. Entrepreneurs usually have ideas that would change the lives of people in their community, their country, and the world if they succeed. We only have to think about the significant advances in technology or the great businesses that have become a reference for all self-employed people all over the world. They started with an idea, a vision. Perhaps they did not have enough support, or people didn’t believe it would succeed. Next thing (after years of strenuous effort and sacrifice), they are major industries that changed business and life in the world.

reasons to become an entrepreneur

They admire other entrepreneurs:

Role models inspire people to try to be like them. Sports, arts, politics, business, everyday life individuals have an impact upon others when they succeed. Of course, successful self-employed people will inspire others to follow their steps and pursue their dreams.

They don’t want to have a boss:

This one is mostly a constant in most people who become self-employed. They dislike having someone controlling them or not having decision-making power. 

They like risks:

Why would you start your own business if you don’t like chances? There is a permanent risk with every decision you make while creating a new business, from the type of product or service to the design, the possible target audiences, the marketing strategies, and others. Every decision is crucial, and entrepreneurs love that thrill.

They have no other choice:

Some people are just not born to follow others. They have a drive for new things and need to control their destiny. They are no match for being someone else’s employee, and they want to manage their time and the way they work. Becoming an entrepreneur is their ticket to freedom and gives them full control of their life.

Final thoughts about reasons to become an entrepreneur

These reasons alone will not be enough. Most of the time, the entrepreneur has a talent for it. The key will always be to get creative, work hard, and keep on trying if things go wrong at first.

Changing the world is perhaps one of the noblest drives for entrepreneurs. Although they are making money with their business, they are also paying a service to their community. They are trying to make it better. Most of the time, they have seen where the big corporations and even the system have failed the citizens. And they solve that problem.

As Brian Chesky, Co-founder of Airbnb, said, “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution to a problem in your own life.”

So, what was your reason to become an entrepreneur?

Resources:

Entrepreneur.com 6 Genuine Reasons Why People Become Entrepreneurs

business2community.com, 5 Reasons Why People Become Entrepreneurs