5 Ways to Step Up Your Marketing Strategy in 2021

Step up your marketing strategy in 2021.

The pandemic has changed the way businesses operate this year, prompting the world to think of ‘new normal’ ways. With these five ways to step up your marketing strategy in 2021, you can lead your small business to work remotely, attract a wider audience, and generate increased sales.

5 Ways to Step Up Your Marketing Strategy in 2021

Whether it’s to boost sales or ensure customer retention, managing a business in 2021 involves combining pre and post-COVID marketing strategies. By embracing automation, developing useful content, and fortifying your brand, you can make your business stay relevant in the coming year and drive value to your products or services.

BUILD A STRONG BRANDING WEBSITE

The pandemic has pushed 58% of the world’s population to go online to work, study, and connect. Creating an eye-catching logo or a witty business name wouldn’t do the trick alone; you need a website that would enable you to reach a wider audience.

  • Showcase your best creations and beat the competition. For instance, one of the most effective marketing strategies for photographers is to add visuals to their content to prove the quality of work.
  • Use photographs that would show how your business can help individuals or companies navigate through global change.
  • Introduce yourself as a relatable small business owner who can contribute to families and communities. You can also present your team and show working conditions through photos.

EDUCATE WITH YOUR CONTENT

About 77% of internet users read blogs, making blogs the 5th most trustworthy online information source. Creating relevant content positions you as an expert in your industry, allowing your personal branding to subconsciously speak to consumers.

Blog content like how-to guides, listicles, and instructional images build audience trust that you have a solid foundation about your niche or industry.

EMBRACE AUTOMATED MARKETING

About 82% of marketers gained a return on investment due to marketing automation’s cost-effectiveness. Working from home can sometimes blur the line between personal and business hours. When it’s time to rest or bond with your family, mailing list providers like Mailchimp lets you keep up with clients and networks.

DEVELOP PERSONAL AND ONLINE CONNECTIONS

Building a business network is an unending process. Your personal and virtual circles can be your most valuable marketing assets to grow clientele in 2021.

  • Dive into the online world and attend conferences, webinars, or peer groups where you can meet new clients.
  • Collaborate with your local community. These may be family, neighbors, or other businesses in your area.
  • Use social media if you’re working on a tight budget. With the lockdown causing about 3 billion people to use Facebook’s apps, you can gain traffic and response by engaging with your followers and friends list.

Running a business is like taking care of a family — it needs your patience, presence, and attention to nourish it. Likewise, engaging with customers is like parents connecting with their children; it requires participation, authenticity, and personal voice.

COLLABORATE AND INCENTIVIZE

Managing a business isn’t a solo project. You’ll need support in various forms — family, friends, business partners, connections, mentors, and clients. Giving out incentives is one of the best ways to make the collaboration mutually beneficial, with 75% of consumers more likely to purchase again after getting an incentive.

Reward the client’s loyalty or purchase through freebies or discount codes. You can even use your email list for sign-up offers. You can partner with businesses that share your audience and do cross-promotions with them through blog posts, referrals, or exchanging of branding photos.

Lastly, don’t forget to thank everyone; human connection and appreciation can prompt people to remember that you value their contribution to your business.

Final Words

While marketing may seem daunting and overwhelming, planning for it can help seize opportunities, serve customers, and make your brand known. Start with one or two of these tips until you can combine all of them strategically for the coming year. At Utility Avenue, we are committed to help you thrive.

Guest post by Shootproof

This article was published first in Odette Photo+Art

Want to save taxes? These moves may cost you college financial aid.

Year-end tax planning with a college-bound kid? Common tax moves for your small business that can save you taxes but may cost your chances for financial aid.

As we approach year-end, there’s no shortage of articles on different tax moves one can make. Your CPA or tax professional may have suggested some to lower your tax bill. When you have a kid about to go to college, however, things can get tricky. Your well-intentioned CPA or tax professional may end up costing you aid and raising the cost of college!

*** Please note that this article is not intended as tax advice. Please consult your own tax professional or financial advisor to discuss your specific circumstances. ***

Before we detail the differences between taxes and financial aid, it’s important to understand how your financial information is used in the financial aid process. Families submit their income and asset information typically using the FAFSA, and for some schools, the CSS Profile form. The colleges then use the information on those forms, applying different formulas, to determine how much the family can afford for college each year, known as the Expected Family Contribution, or EFC. In the formulas, income is a far bigger factor than assets.

Using the EFC, colleges then determine whether the family qualifies for need-based aid. This type of aid can be in the form of grants, loans, or even work-study. Because these types of aid are based on a family’s financials, some families think they “make too much money to get aid”.

Let’s go a little deeper. The income information used on the financial aid forms is based on the family’s tax return (parent and student, if filed). On the surface, then, anything you might do to save taxes – lowering income, increasing deductions, etc. – would be a smart move. As a famous announcer on a well-known sports TV channel says, “Not so fast my friend”.

There are 3 key areas where taxes and financial aid differ for self-employed and small business owners.

First, the most common area for reducing taxable income is to contribute to a tax-deferred retirement plan, such as a 401k, 403b, or an IRA. Lower taxable income, save on taxes today, and save for retirement – it seems to be a smart financial move. For financial aid, this person would have just hurt themselves. In the simple example below, a parent increases their retirement plan contribution: 

Before

After
Income $100 $100
Less: Ret Plan Contrib 10 20
Income after contrib 90 80
Less: Taxes (10%) 9 8
Take-home pay 81 72
Fin Aid: Add back ret plan contribution 10 20
Income for fin aid purposes $91 $92

 

In this simplified example with an assumed tax rate of 10%, increasing the retirement plan contribution results in increasing, not decreasing, the income for financial aid purposes. Higher-income equals higher EFC, which lowers your chances of financial aid.

Retirement plan contributions could be amounts put into a 401k, SEP, SIMPLE, or a personal IRA.

Why would retirement plan contributions be added back? Financial aid income counts as income, regardless of what you do with the money.

This effect is also true for Health Savings Accounts (HSA) and Flexible Savings Accounts (FSA) contributions. On the FAFSA, HSA contributions are added back. On the CSS Profile, both HSA and FSA contributions are added back.

Second, it is common for small business owners and self-employed to reduce the amount of net income (or even showing a small loss) for tax savings purposes through depreciation and other expenses. This may not help.

For colleges using only the FAFSA, which is the majority of colleges and universities, business losses are reported as is. Before you go reducing your income to near zero, there’s a catch. If a non-business owner or self-employed family has an Adjusted Gross Income of $50k or less, they qualify for a simplified EFC calculation. Primarily, this means that the family’s assets are excluded.

For a family that is self-employed or owns a small business that files a Form 1040, Schedule 1, this simplified EFC formula does not apply. A Schedule 1 would reflect self-employment income and income from a small business via Schedule C, business income via Form K-1 on a Schedule E, and rental real estate income on Schedule E.

Third, being a small business owner or self-employed is less friendly for schools using the CSS Profile form. Any business losses are added back as well as depreciation expense. For example, if one parent works a regular W-2 job earning $100k and the other parent is self-employed and reports a tax loss of $100k per year, the tax return would show a zero net income ($100k in income less $100k in loss). For the CSS, that family would have an income of $200k.

The CSS Profile form has other requirements for business owner families, such as reporting the value of the business as well as submitting business tax returns, if filed separately.

In case you’re wondering, the schools that use the CSS Profile form are the Ivy League, near-Ivy League, as well as public Ivy schools, such as the University of Michigan, Univ of Virginia, Univ of North Carolina Chapel Hill, and UMiami.

Bonus item: One other difference between the two forms, though not tax-related, is the reporting of business bank accounts. On the FAFSA, any bank accounts in the name of the business are not reportable. On the CSS, the bank accounts are reportable. Again, the higher the assets, the less aid a family is likely to get.

Despite the differences, there are advantages that business owners and self-employed enjoy when saving and paying for college; I wrote a prior blog post on some strategies.

The bottom line is that while your CPA or tax professional may be well-intentioned and helpful for taxes, they may not help for financial aid and may raise the cost of college. Understanding these differences can help lead to smart decisions balancing tax savings and financial aid.

T. Jack Wang
Financial Wealth Strategist

 

 

What is Personal Branding?

Personal branding.

Brand photography is a powerful business tool. It helps you develop your personal brand.

But, what is personal branding?

Personal Brand
Odette Photo+Art Branding session with TrueDent Family Dentistry | www.truedentfamilydentistry.com

Personalbrand.Com defines it as “The intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”

They add: “A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.”

Personal branding is perfect for entrepreneurs, influencers, speakers, professionals, actors, and small business owners. But, building a personal brand isn’t exclusive to them. We all need a compelling personal brand to make an impact in this world.

Before people spend money or do business with you, they like to feel like they know you. Studies show 70-80% of people research a company before doing business. That’s why personal branding is so important. It highlights your unique set of skills, experience, and personality.

How to build a personal brand.

The aim is to create a powerful brand, online and offline. That’s how we build relationships and connections with people throughout the world.

Personal branding tips

1. Sell an experience, not just a product.

Discover what’s special about you and your brand: your unique selling proposition (USP). That’s the secret sauce that will make you stand out from the competition.

2. Show your authentic self.

Your personal brand allows you to show current and potential clients your skillset and strengths. That way, you build trust with the people that matter. This is key to developing a successful personal brand and becoming genuinely influential.

3. Be consistent.

Choose a niche and stick to it. Create the content your audience is interested in, not what you think they want. Then, get your content in front of the right people at the right time in their buyer’s journey.

Personal Branding
Branding session with TrueDent Family Dentistry | www.truedentfamilydentistry.com

Pro tip:

Your social media must be visually appealing on every platform.

Show the real you with professional branding images that will enhance your brand, do the selling for you, and make you money while you sleep.

Tell your story consistently, and more people will engage/follow/share your content.

headshot
Branding session with TrueDent Family Dentistry | www.truedentfamilydentistry.com

To build your personal brand, you can ask yourself these questions:

What’s your skillset?

What makes you different?

What’s your niche?

What are your core beliefs and values?

What problem do you solve?

What’s your message?

Who are your ideal clients?

What do you want to be known for?

 

Check these successful personal branding examples.

headshot
Branding session with TrueDent Family Dentistry | www.truedentfamilydentistry.com

Final words about personal branding

By serving and helping your audience, you will build a community of like-minded people that value your skills and sees you as an expert in your industry.

If you are asking yourself when you should start building your personal brand.

The answer is “Now”.

This article was first published in What’s Personal Branding by Odette Photo+Art

Spotlight: Soul Essentials Healing

Soul Essentials Healing.

For this week’s Utility Avenue’s Spotlight, we present you April Gaines: a Professional Mental Health and Substance Abuse Counselor. She is also a Certified Alcohol and Addictions Counselor through McBap. April has 18 different degrees and certificates in mental health, substance abuse, wellness, and spirituality fields. April is also two times over Reiki Energy Healing Master. An Ama Deus Energy Healer. A certified Hypnotherapist. A certified Auricular Acupuncturist.

What can you tell us about yourself?

I have spent over a decade in counseling, helping my clients heal from past traumas, low self-esteem, negative thinking, false beliefs, and anxiety. My passion is helping people develop permanent self-esteem and inner peace through awareness. Teaching them to have innate worth and value in this life.

As a mom of five girls, a bonus mom to her niece, and a grandmother of twelve grandkids, I value family, creating memories, teaching, and learning.
Recently, I have decided to move my career online by creating healing and spiritual courses, serving on spiritual panels as a speaker, and speaking on webinars, masterminds, and podcasts.
I want to help heal as many souls as I can in one lifetime.

What were the main challenges at the beginning?

Getting visible online. Getting out there and getting people to know about my business is the most difficult.

Who was the most supportive of your idea?

My daughters, other close friends, past clients, and even current clients are the most supportive of my business ideas.

What is the main target audience of your business?

My main audience is people who are tired of feeling depressed, anxious and who want to change. Who wants to be free from negative thinking and want to have inner peace and self-esteem that is permanent.

What makes your offer unique?

I have a unique way of explaining the ideas and concepts I teach in a way that is easy to apply and creates permanent change in the lives of the people I work with.

Do you have any other passions?

I have spent over 20 years on a life journey gaining as much knowledge and wisdom about the human mind, self-esteem, and spirituality. A psychic-medium, a hypnotherapist, an energy healer, and an auricular acupuncturist, I also have special certificates and training in addiction, and am really good at helping people learn to understand addiction and stay sober.

If you could go back in time, what would you do differently?

I’m not sure that I would do much differently in my life as I believe everything that has happened in my life was part of the divine plan and needed to happen to become the person I am today.

What future projects does your business have?

I have developed two courses at this time. One on permanent self-esteem. One on tarot card mastery. I plan on making a course on changing your core beliefs. Then, one on what is the psychic ability and maybe one on talking to people on the other side. I intend to write a few books as well in my time. My ultimate goal is to have these courses on Udemy and Teachable. Then, to take my story and teachings and begin speaking for a living so that I may help to heal as many people as I can in one lifetime.

What challenges do you see ahead of you?

My challenges right now are to get out there and to get noticed.

What message would you send to your followers?

I want everyone to know that you do not have to live with depression, anxiety, negative thoughts, low self-esteem. You have permanent worth just because. You can have inner peace and be free.

Define your business in one sentence.

My business: Soul Essentials Healing – The Self-Improvement Journey. Learn how to heal your soul and have permanent self-esteem and inner peace.

 

Contact Info

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Follow Utility Avenue

utility avenue logoBy now, you might know what Utility Avenue is.

Or maybe not! But if you don’t and you want to know more, well, check this article.

What’s Utility Avenue?

Utility Avenue is a community marketplace where you can buy and sell your
services.

Why was Utility Avenue born?

Because we care about you. Because everyone deserves fair pay.

The thing is, most gig-economy platforms (like Uber, Thumbtack, and others) and contractors keep a significant percentage (some even 50%) when you use them to sell your services. If you are the one who does the job, you should be making the most amount of money, am I right?

Nobody likes to lose $$$ to intermediaries.

BUT imagine

if you could turn your hobbies and skills into cash… and make more money doing less work?

You could become a successful business owner doing what you love!
We care about you and, to help, we created Utility Avenue:
A community marketplace for you to buy and sell services, and turn your skills or hobbies into money so you can thrive.

If you are

  • an entrepreneur or a small business owner?
  • a freelancer or need extra income?
  • you have a business idea, but don’t have clients or don’t have the platform?
  • you work for someone who takes a high percentage of your service?
  • you have a service company that has associates instead of employees?

Then, Utility Avenue is for you.

HOW DOES IT WORK?

Easy-peasy!

You download our free app. You pay $0.50 cents only when you sell a service.

You list your offers. Manage them effortlessly

You get hired. Reach more clients and be the first person they think of when they need
a service.

WHY UTILITY AVENUE?

We get it – you might say “Ugh, another gig platform”, but when you use Utility Avenue:
– you don’t lose money to an intermediary.
– you communicate directly with the client.
– you get paid, fast and easy, straight to your account.

We only charge 0.50 cents when you sell a service so you can make more money with
less work.

Seriously, if you have five minutes, download the app, list your services… and see for
yourself.

JOIN THE UTILITY AVENUE COMMUNITY MARKETPLACE

Make money and save money easily on the same platform.

And if you want to support us and follow us, we would really appreciate it.  Also, our Utility Avenue blog covers a wide range
of topics, including entrepreneurship, business, innovation, leadership, mindset, and
others. We are accepting applications for guest bloggers
and business
spotlights
.

Follow Utility Avenue on Facebook

Follow Utility Avenue on Instagram

 

utility avenue instagram

Follow Utility Avenue on LinkedIn

utility avenue linkedin

Follow Utility Avenue and let us support you

We are continuing to improve our platform and experience for our users everywhere.

You all are an integral part of our continued growth.

Thank you for being a part of our community and for providing your valuable feedback so we can better serve you.

Profit First: Transform your Business into a Money-Making Machine

Profit First: Transform your Business from a Cash-Eating Monster to a Money-Making Machine

Managing finances is a challenge. Often, being a successful and profitable business owner takes a lot more than being great at making your product or providing your service. You need to be good at the business side of things.

The most crucial step for any business owner is education.

For a healthy financial future, you need to learn and understand the necessary skills needed to run a small business. 

I just finished reading Profit First, by Mike Michalowicz. It was everything the reviews said and more. If you are a small business owner or want to manage your finances more healthily, you want to learn about this system.

 

Profit First Author
Michael Michalowicz is an American author, entrepreneur, and lecturer. He is the author of seven business books including Fix This Next, Clockwork, Profit First, Surge, Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Why Profit First?

At least 50% of businesses fail in the first five years due to a lack of profitability. Many continue struggling, burning cash, and accumulating debt before collapsing. Entrepreneurs start a company to do what they love and gain financial freedom. They work hard, invest their life savings, but, in the end, they still don’t make money.

Most businesses use the traditional formula (Sales – Expenses = Profit).

Profit First is a cash-management system and it proposes this new accounting formula: Sales – Profit = Expenses

The solution is so profoundly simple and so genius: Take your profit first!

Make profit your focus, not an afterthought.

James Clear summarized the book for us. If you don’t have time to read more, read this.

“Before you pay your expenses, take your profit first. Run your business based on what you can afford to do today, not what you hope to be able to afford someday. When profit comes first, it is the focus, and it is never forgotten.”

Summary

Here, some core ideas from the book, according to James Clear.

  • Profit First Author“Revenue is vanity, profit is sanity, and cash is king.”
  • Money is the foundation. Without enough money, we cannot take our message, our products, or our services worldwide. Without enough money, we are slaves to the businesses we launched.
  • Growth is only half the equation. It is an important half, but still only half.
  • Remember, your business is supposed to serve you; you are not in service to your business!
  • Profit is not an event. It is not something that happens at year-end or at the end of your five-year plan or someday. It isn’t even something that waits until tomorrow. Profit must happen now and always. It must be baked into your business. Every day, every transaction, every moment. 
  • Profitability isn’t an event. Profit is a habit.
  • Take profit first. You can’t grow out of your profit problem. You need to fix profit first, then expand.
  • You must figure out the things that make a profit and dump the things that don’t.
  • Sustained profitability depends on efficiency.

The System

Use small plates

 When you put all your money in one account, you feel wealthier and spend more. Reduce the amount of available cash, so you’re forced to be smarter and more innovative with how you use each cent.

Change your meal sequence.

Never pay bills first. Allocate your business income into sub-accounts in this sequence: Income => Profit => Owners’ Pay => Tax => Operating Expenses (Opex). 

  • If you get a $1,000 deposit, starting today, transfer $10 into your PROFIT account. If you could run your business off $1,000, you can indeed run it off $990. If you get $20,000 in deposits, you transfer $200 into your PROFIT account. If you can run your business off $20,000, you absolutely can run it off $19,800. You’ll never miss that 1 percent. It is a low bar. But something magical will happen. You will start proving the system to yourself. You won’t get rich overnight this way, but you will get a wealth of confidence.
  • When less money is available to run your business, you will find ways to get the same or better results with less. By taking your profit first, you will be forced to think smarter and innovate more.
  • Also, eliminate unnecessary expenses. It will bring more health to your business than you ever imagined.

Remove temptations

It’s human nature to seek convenience. Once you’ve taken your profit, remove temptation so you won’t use it for your business or yourself.

Mike suggests opening two bank accounts at a different bank.

Enforce a Rythm

Do your allocations and payables twice a month. Mike suggests doing this task, specifically, on the tenth and the twenty-fifth.

A few extra tips to stay on top of your finances.

  • Pay yourself first.
  • Have a good billing strategy.
  • Spread out tax payments.
  • Monitor your books.
  • Focus on expenditures, but also ROI.

Final words

If you apply this approach to a new business, you can make profits from day one. Set up good financial habits from the beginning and establish internal financial systems to protect your business’s financial health. 

If you’ve been losing money for years and can’t even pay yourself a salary, then it’s time to transform your business.

It is also a lifestyle. 10/10 I would recommend it for a healthy financial life.

Seriously. Buy This Book. Read this book. Implement this book. You will thank us later.

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight

Spotlight: Miraya Arts

This week, our Utility Avenue’s Spotlight spotlights Pooja Doshi, founder, and owner of Miraya Arts. She wants to promote globally, Indian art and craft and create an ecosystem for our Indian craftsmen. Her incredible work supports many local craftsmen in India

Today, we share her own words about her journey. Without further ado.

Miraya Arts

Pooja Doshi, founder and owner of Miraya Arts

I am a commerce graduate and post that did a course in designing from NIFT, Delhi. I am blessed with a loving and supporting family. My venture Miraya Arts is an outcome of my interest in art and creativity.

“I believe that when Your Passion becomes your profession, it’s a blessing and a dream come true!”

This is true for my venture, Miraya Arts which is a bespoke gifts and gift packaging solutions provider.

My Venture is five years old and completely running on self-funding. To date, we have successfully delivered products and services to more than 800 clients globally. It feels proud to have more than 400 products in my collection and my work supports close to 25 skilled artisans who make our products.

I have a vision to curate and deliver innovative and quality gifts for our clients and organize the gifting sector. Through my work, I aim to promote globally, Indian art and craft and create an ecosystem for our Indian craftsmen.

I am an active member of organizations like the Ficci Flo-Pune chapter and other groups that help in women empowerment and to support Indian art and craft. It was a pleasure to be an active volunteer for Flo Pune Haat 2019 organized by Ficci Flo-Pune Chapter where we brought together 130 Indian craftsmen, artisans, Self-help groups, and women entrepreneurs on one platform to exhibit and promote their talent and skills.

Achievements

I won the Rising Star Award in November, 2017 in the Entrepreneurship Category by We are the city Organization (U.K based) which was organized on the National level.

I was also nominated for Nari Shakti Awards, 2018 in the Business and Entrepreneurship category.

My venture Miraya Arts won the Burgundy Achiever Award at the Digital Women Awards 2018 organized by She the People.TV.

Miraya Arts has been selected as one of the finalists in the Best Wedding Favors Category in Wedding Vows Awards 2019, Asia largest wedding related event.

Awarded as one of the 51 most influential women in Pune, 2019 in the Entrepreneurs category by Brijbhoomi Foundation.

Awarded The Digital Women Awards 2019 (Ecommerce category) organized by SheThePeople.TV and Google.

Featured in Flo National Compendium of 100 successful women in MSME sector, supported by ministry of MSME, Govt of India

Write-ups

Various write-ups published on different platforms for Miraya Arts and my entrepreneurial journey:

https://www.facebook.com/narishaktiawards/posts/876151709234001

https://www.efcink.com/poojas-dreams-became-reality-dared-believe/

http://3.wearethecity.in/pooja-doshi-miraya-arts/

An interview on my Entrepreneurship journey has been featured by Woman TV IN 2018.

 

Miraya Arts’ Contact Info

www.mirayaarts.in

Facebook.com/mirayaarts

Instagram.com/mirayaarts

https://www.youtube.com/channel/UCO9tU16qZo24mHeaSaul9ow

Email:mirayaarts@gmail.com

Call/Whatsapp:+919920181895

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

Leadership in Small Businesses

Leadership in small businesses.

As an entrepreneur and small business owner, you need to be a good leader.

But, who’s a leader?

Norge Matos once said, “When everybody is fainting, the leader is the one that keeps trying harder, even when he is also fainting.”

First, let’s define what a leader is:

A real leader

  • is a team player. 
  • is collaborative, inclusive, and team-oriented.
  • exercises leadership wherever he or she is. 
  • is always learning new skills.
  • is open to feedback and criticism and uses it to grow.
  • demonstrates a firm understanding of client needs.
  • has a clear understanding of what needs to be done and why.
  • speaks truthfully and accurately — rather than emotionally.
  • takes action and makes recommendations for the good of the organization.
  • has a vision and thinks globally and strategically.
  • motivates people to see the bigger picture and be part of something bigger than themselves.
  • will inspire action by asking the right questions.
  • cares about people and adds value to those around him/her.
  • will solve short-term problems based on its long-term goals, but values and goals are paramount.

A leader is defined by capabilities and not by position. Everyone knows what leadership is, but few people can articulate what it truly means. Leadership is not an administrative position. 

“What’s the most important leadership characteristic of a small business owner?”

I asked this question, and for these business owners, these are essential characteristics a leader must possess.

“Understanding that emptying the bins is just as important as landing the next big contract, and the person doing it is contributing to your success every bit as much.” Del Vincent  www.davince.net

Adaptability. To survive long term, you’ve got to adapt to the times (Netflix is a prime example) and adapt to changes within your business, which could look like outsourcing, hiring employees, or offering a new or different product. Continue to keep up with the times, and you’ll continue to thrive.” Meghann Grah 

Grit.” Tessa Love

Having an irrefutable mindset to keep going after your goals while finding space to rest and recharge.Krissy Johnson

“This is tough! There are so many leadership characteristics you need to have while running a small business both from an internal and external perspective. Something I’ve learned recently is that if you’re interested in growing, you need to be able to delegate. With that delegation comes effective communication, trust, empathy, and honesty. From an internal perspective, being a good leader means knowing when it’s time to be at the front of the line and knowing when to step back, let other people on your team shine. From an external perspective and working with customers, integrity is most important. In the photography industry, especially, it’s so important to put our best foot forward at all times. Treating peoples’ experiences with care and as one-of-a-kind (especially weddings) is everything.”Kayla Powell. 

“Self-care is just as important for your business as grit and determination. Go after your goals, absolutely, but give yourself lots of opportunities to live outside of work. Work with endurance, but rest easy, too. You’ll lose your drive if you seek only success without rest.”– Courtney Kammers

Final words about leadership in small businesses.

Great leaders must develop crucial skills to become great decision-makers.

They understand and manage their emotions to make decisions that positively impact themselves, their employees, and their customers. They accept uncertainty and focus their time, energy, and money on making the best decisions in the face of an uncertain outcome. C’mon. It’s 2020 and the year has been a rollercoaster. We need to adapt and pivot. Leadership in small businesses is crucial.

__________________

Utility Avenue is the youngest and most promising community of entrepreneurs and small business owners in the United States. Join our community today. Follow us and grow with us. Let’s build something cool.