Entrepreneurship and Regulations: A Game of Thrones

Entrepreneurship and Regulations

In today’s world, to make things function, there have to be regulations. They are theoretically designed to keep things from getting out of control, but the reality is entirely different. With time, more regulations come to substitute or enhance the existing ones, and they become tools of oppression rather than order.
Regulations are legal instruments to tell you what you can do, how you have to do it, and how far you can go.
This is diametrically opposite to entrepreneurship.

Truth is

– The first goal of a self-employed person is to be their own boss.
– In the United States, there are 57 million freelancers who risk their income monthly to avoid being governed by anyone.
– Ninety-nine percent of the country’s companies are small businesses, hiring almost 50% of the labor force.

The main reason is having no boss.
Nevertheless, regulations grow continuously because the government intends to fix everything by controlling.

For example, a gardener has an accident, and it affects a piece of property. The government issues an order stating that gardeners’ vehicles have to go through two inspections a year. Every mistake a gardener makes brings a new regulation: the kind of tools, the hours, the activities. And then, the prices and the salary of the employees go up.
That is when we start losing authority, and the business starts to go bad.
The saddest part of the story is that those who dictate such regulations are not gardeners. They don’t understand about the smell of fresh grass or petrichor. Above all, legislators never risk their salary or their family. If they are wrong, they don’t suffer.

A gardener can’t make a mistake.

Game of Thrones: the struggles of the entrepreneur:

The entrepreneur is a juggler.

Many Hollywood scripts can be written with the daily life of entrepreneurs. Being an entrepreneur implies high risk. Their bills look like those of a millionaire for a week, and those of a homeless, the next. It’s a rollercoaster.
Restaurant owners work tirelessly to make a dream grow. A client gets there and gets treated like a king. The restaurant is a kingdom, and the owner is the servant. Whether as a jester or a counselor, they have to make that client want to come back.
The entrepreneur spends months, maybe years, building that kingdom. And when everything is going okay, all restaurants get closed because of a virus.
They lose $100,000 in the first month but they hang on and pay. Their employees are friends because they are like a family trying to strive. When they lose another $100,000 in the second month, they can no longer pay. Employees are now delivering food. They now sell precooked and uncooked food and hold online raffles.
They juggle, but they won’t be able to resist the third month.

Clash with the system

When they go see the Mayor, they explain tables meet social distancing requirements, all measures have been taken, and nobody is going to get sick in their castle.
But the Mayor cannot authorize it because not all restaurants are going to do the same. The Mayor is not losing his dream because he has not worked years to accomplish it. He thinks about his political position and what the press will say.

People who don’t take chances, who end up destroying dreams instead of looking out for them are the ones who make regulations. Their decisions are not solutions, at least not for restaurants. The office of the Mayor is a fortress that only protects itself.
And when the year begins, Christmas is over.
The Three Wise Men leave, and another man, the taxman, arrives.
The earnings of three months pay mayors and public employees. Since there are always more regulations, more people have to get paid.

There are over one-third of a million public employees with over hundred-thousand-dollar-a-year salaries in California alone. The people of California—including gardeners, restaurant owners, and locksmiths—pay $45,000,000,000 of salary a year to these government employees. However, in Florida, there are ten times fewer government employees with such wages. California regulates a lot: Florida, not so much.

Forty-five billion dollars to close restaurants: to ruin gardeners.

Entrepreneurship and Regulations: Entrepreneurs pay to get regulated.

And regulators regulate so that entrepreneurs don’t grow.
They believe in good intentions. The truth is power corrupts, and they will not turn in those onerous salaries so easily. It won’t be long before regulations work in their favor. They will ruin the economy if need be, but it will put money in their pockets.
And we are not talking about Venezuela or Argentina.
We are talking about California, with its deficit of $1,000,000,000,000 in pensions; New York, with its budget deficit of $6,000,000,000; Massachusetts, with its per capita debt of $10,000.

An article published in Forbes by Clyde Wayne Crews Jr., says that:
“The best news is that countries can learn from both the good institutions that have allowed other nations to prosper, as well as from mistakes those nations have made. Policymakers’ task—and that of entrepreneurs themselves—is to affirmatively reduce existing and avoid new administrative and regulatory constraints beyond the foundations necessary for the maintenance of the rule of law and sustaining property rights.”

Regulations in the Pandemic

In other words, policymakers should find ways to ease the path of entrepreneurs towards success instead of creating so many restrictive regulations. With the coronavirus pandemic, it becomes more necessary to have fewer regulations.
Weeks go by, and the plan to reopen America seems far-fetched. New positive cases emerge, and the country reaches record numbers. Many entrepreneurs find themselves way below breaking even, paying much more money than the one they are getting (if they are getting any at all).
Some entrepreneurs started their businesses just before the pandemic struck. They took hazardous moves: investments to prepare the location, expensive licenses to perform certain jobs, courses to improve their skills and get certified, transportation, marketing. And many did this by taking loans. Loans that they have to pay back with interest.
Others, on the other hand, were already established businesses. But some of these had their problems: they were reinvesting their money to conduct repairs or to improve the services they provide.

Final words about Entrepreneurship and Regulations

Customers pay, but only a small percentage of it goes to the providers. A substantial portion of the money goes away to pay taxes, permits, licenses, and employees. It also goes to the hands of the very people who are keeping business owners from growing faster and better.
Regulators and policymakers are paid, theoretically, to keep the order and avoid chaos. Instead, they keep entrepreneurs from growing by placing more regulations and making them pay more money and go through more legal paperwork.

Entrepreneurs, jugglers, high-risk professionals, don’t let anyone deceive you: the many regulations are only in the way for you to conquer your dreams.

Spotlight: Brand your Business with Odette Photo+Art

Odette Photo+Art is a Miami family and branding photographer. In Utility Avenue’s weekly spotlight, she shares her journey.

Odette Photo+Art
Odette Photo+Art, by Sven Malojlo

Who is Odette Photo+Art?

Odette Photo+Art is a Miami based business, specializing in family and brand photography. My photography is known for documenting real connections and emotions. 

How was Odette Photo+Art born?

In 2007, I got my first point-and-shoot camera and started documenting the lives of those around me.
In 2017, I started photographing my friend’s children on the weekends, and then, one day, it was not a hobby anymore.
That’s how Odette Photo + Art was born.
Today, I am a photographer, an artist, a storyteller, an entrepreneur, a dreamer, and a doer.

What were the main challenges?

Taking a photograph is just a beginning.
At first, I didn’t know anything about running a profitable business. When you are a solopreneur, you wear way too many hats. Becoming an entrepreneur and artist has been a journey. As a result, I have spent countless nights studying business, marketing, and sales. 
Learning is a never-ending process. My grandfather used to say that knowledge takes no space, and that’s my mantra. 
Now I want to help others.

Who is the most supportive of your business?

I have the most supportive family and friends.
My sister, my niece, and my mom are my muses, and my friends cheer up for me. They believe in me.
Without their unwavering support, I wouldn’t have been able to build two businesses from the ground up.
Family pictures
My family. My everything.

How did you become a brand photographer?

I started with family photography, and I love it! There is something extraordinary about being invited into a family to document who they are. But there is also a need for businesses everywhere to create a brand that clearly communicates why they do what they do.

What makes you different from the business across the street who does the same kind of business, but cheaper?

YOU.

You make the whole difference. Simon Sinek said it: “People don’t buy what you do. They buy why you do it. And what you do simply proves what you believe.
I can help you create a compelling brand that sells while you sleep.

My mission is to document life and to help entrepreneurs have a thriving business.

 

branding

What’s branding photography?

 Branding photography is the visual representation of you and your business. It establishes and enhances your brand through professional images that show your character, what it’s like to work with you, and what makes you and your business unique.
Odette Photo+Art Branding Photography
Collage HairStudio @collagehairstudiomiami

Why is it essential for a business?

Branding photography makes it a breeze for customers and future clients to know you and your brand.
You can use your on-brand photographs to enhance your online presence.
– Website
– Social media (LinkedIn, Instagram, Facebook, Pinterest)
– Email campaigns, newsletters, and email signatures
Or in traditional marketing materials:
– Print collateral (business cards, brochures, direct mail, sales sheet, flyers, magazines, newspapers)
– Sales pitches or presentations
– Press releases
The options are limitless.
Cut specialist @lopez_cut_

What future projects does Odette Photo+Art have?

I have teamed up with brilliant minds. We are creating a virtual assistance agency to add marketing services to my branding photography packages. Additionally, we are creating a magazine to promote the work of local entrepreneurs.
I also want to create a magazine to promote female entrepreneurs.
Odette Photo+Art Branding
Evan Carmichael, Youtuber, thought leader and serial entrepreneur from #BelieveNation @evancarmichael

What would you advice to other entrepreneurs?

Coronavirus has changed the way we face the world. We have had to pivot and find new ways to keep our businesses afloat.
Use this downtime wisely:
  • Read.
  • Learn something new every day.
  • Work on your website, on your client experience, on your offers.
Never stop honing your craft. Become so great at what you do that people think of you as the only choice to hire in your area of expertise.
Also, stay healthy. Wash your hands and practice social distancing. It might be painful now, but it won’t last forever. It will get better.
Odette Photo+Art
Helen Licea @helenlicea_ @helenliceaphotos

If you were to define Odette Photo+Art in one sentence, how would you do it?

Odette Photo+Art documents who you are.
branding

How would you describe your experience with Utility Avenue?

My business was waiting for a platform like Utility Avenue to thrive. It makes advertising and creating real connections with my clients a breeze. Utility Avenue is the beginning of a new era. It will make a difference in your business as it did with mine.

Odette Photo+Art’s Contact Info

Website: https://www.odettephotoart.com/
Phone: 239-600-9019
Email: contact@odettephotoart.com
Instagram: https://www.instagram.com/odettephotoart/
Facebook: https://www.facebook.com/odettephotoart/
Other: https://www.linkedin.com/in/odettephotoart/

Branding Photography Packages available.

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Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

What’s the Impact of the Free Economy?

Impact of the free economy market.

The free market is one of the biggest reasons for the growth of national economies and the global economy. Although it has been demonized, the free market contributes to the development of society and the empowerment of individuals. 

Pursuing a free market is a way for governments to relinquish some of the control they have over the economy of their nation. A free market will mean less government control, less red tape, and more empowerment for individuals, groups, and communities. At the same time, it means more net earnings for the people who get the job done.

Last week, we discuss the need for a digital free economy but how does the free market impact society?

How does the free market impact society?

History does not record a single country getting development without a free market.

There are undeniable examples such as South and North Korea, as well as the Federal and the Democratic Republic of Germany. After the war, those countries were divided into two: one with a free market and one with a centralized economy. Both sides started from the very same point of development, with similar human resources and equivalent natural resources. The results were evident: Volkswagen, BMW, Siemens, Adidas, Nestlé, Samsung, Hyundai, LG, Kia. As we can see, the free market enriched and liberated citizens, whereas a centralized economy impoverished them and restricted their freedom.

A centralized economy imposes excessive control over big industries, leaving little to no room for small businesses to thrive and develop. In the process, private companies receive high taxes and very few guarantees, and the growth of the economy slows down. Workers in the big industries don’t make enough money, as the government pays their salaries. Also, they don’t have enough incentive for better production.

Countries with free market economies

market economies

The following were all socialist countries, with centralized economies, and they developed after freeing the economy: Czech Republic (2009), Slovakia (2009), Slovenia (2010), Estonia (2011), Latvia (2016) and Lithuania (2019). Another interesting element is the response to Covid-19. The countries with the highest indexes of economic freedom, except for some, have had outstanding responses:

  1. Hong Kong, 0.5% of deaths
  2. Singapore, 0.05%
  3. New Zealand, 1.43%
  4. Switzerland, 5%
  5. Australia, 1.2%

Impact of the free economy market.

The free market empowers the individual.

It also minimizes social frictions. Aunt Jemima, being black, had her pancake debut in 1889, and in 1915 it was the most recognized brand in the United States. Madam C. J. Walker was born in poverty, and by 1916 she was a millionaire. Although it’s generally said that she was the first black female millionaire, it actually was Annie Malone. The index of gender inequality shows how the free market promotes gender equality.

The cultural factor is another influence. It’s no surprise that eight out of the top ten are nordic countries: they are all capitalist and with high degrees of economic freedom. To confirm that, the countries with the most significant freedom are:

  1. Hong Kong
  2. Singapore, 11
  3. New Zealand, 34
  4. Switzerland, 1
  5. Australia, 25

The free market rewards those who create solutions.

It is society the one judging the effectiveness of the proposal, and the one paying its price. As a result, innovation grows indefinitely, increasing productivity and wealth generation.

impact of the free economy market

The graph shows the growth experienced with the emergence of the free market economy. In contrast, those countries or sectors that lack competence get little development. This happens even within free-market economies. Education, for instance, is usually a public benefit. As a result, it hasn’t changed most in a century, even despite the technological advances that could have boosted it.

A free economy reduces armed conflict.

A free economy, contrary to what some say, reduces armed conflict. In primitive societies, tribes would fight each other to get what they needed, until they realized they could trade. One example was the US-Mexico conflict. After the war, the US was seen as Mexico’s worst enemy. A seemingly endless hatred made Río Grande look like an ocean. How was this huge difference solved? With trade. Today, Mexico is one of the member states of NAFTA, and they all benefit from it.

The opposite of the free market is a centralized economy, in which the State has full control. Although the idea of the State being responsible for looking after its people is good, real-life shows something diametrically opposite: the states with too much power restrict freedom, increase poverty and minimize innovation and development. On top of it all, they generate costly wars. The French Revolution created the concept of Levée en masse, which is the popular mobilization to form an army. Not long after, Napoleon had his big campaigns in Europe. The States become more dangerous, the more powerful they are. Nazi Germany is another clear example of this.

A successful business within a free market economy will impact its community.

It will

  • bring service to locals
  • create new sources of employment
  • and even get involved and invest in the improvement of the living conditions of such communities.

They will ultimately help fund a new school, conduct repairs in the local hospital, or repair the streets and roads. And the more it grows, it can become a reason for the community to be proud of, and even a symbol of prosperity. 

Walmart’s headquarters are in Bentonville, Arkansas. This is a small town of about 45,000 inhabitants, but unemployment and crime are very low. It also has good schools and affordable housing. So, this is a clear example of how a free market company can have a positive impact on its community.

The free market promotes freedom.

Human rights are born in free societies.

Big centralized States often censor-free media, have significant taxes and blame those who have accumulated wealth for all social issues. This creates a sense of rivalry and contradiction between the working class (the proletariat) and small business owners (the bourgeoisie, the new bourgeoisie, or the new rich). They will pay their employees better than government-run companies or industries.

As a centralized state, there will barely be any criticism about those issues, because all the mainstream media will be government-controlled. Therefore, the possibility of change is slim. Significant taxes on small private businesses will be allegedly used for the development of the nation’s economy. In reality, the objective is keeping those individuals from getting too powerful or too financially independent.

The free market, on the contrary, promotes freedom of speech and thought, reduces taxes, and celebrates wealth generation and innovation. Jemima, Steve Jobs, and Alva Edison are examples of how wealth generates progress.

Final words about the impact of the free economy market

Victor Hugo said, “A day will come when there will be no battlefields, but markets opening to commerce and minds opening to ideas.” The free market is aiming for peace and more development based on ideas and innovation.

A centralized economy will continue to stagnate. This happens, mainly, because such governments tend to become totalitarian, and the citizens will be in a permanent obligation of obedience towards the State so they don’t lose their jobs.

A free-market economy, on the other hand, will grow and strive for a better well being for its citizens. It will grant people full control of their lives and their destiny, and they will depend less on the government. In other words, they will have true freedom.

Transform Your Side Hustle into a Thriving, Profitable Business

Transform Your Side Hustle into a Thriving, Profitable Business, by Sarah Rose

Sarah Rose is a worldwide business coach that uses a blend of mindset and business strategy to empower entrepreneurial-minded women  In Utility Avenue’s weekly spotlight, she shares insights on how to transform your side hustle into a thriving, profitable business.

Sarah rose on how to transform your side hustle into a thriving profitable business. 

Are you tired of doing the same thing over and over again, expecting a different result, but nothing alters? Are you using old-fashioned tactics and forcing your content, hoping someone will resonate and reach out to you, but you’re getting crickets? Are you losing the passion for the side hustle you thought was going to be lucrative but is getting zero ROI on your time and the money you invested in starting up? 

I GET IT.

I was there too, throwing spaghetti at the walls, roaming around in the dark, wondering when and if this thing was EVER GOING TO TAKE OFF. 

So what would it be worth for you to pivot your thinking and decide that this is no longer a side hustle, this is your business? And start treating it like one!

When I realized that all these other women out there could figure out how to earn five, six, even seven or eight figures building a business online, then I could do the same! And it’s definitely possible for you, too!

I learned that getting a mentor was the ONLY shortcut to success. So I took a giant step back from my business to invest in courses, programs, mentors, and coaches who could teach me how to cut my learning curve and frustration in half and get where I wanted to go faster. 

Get a mentor

Even though I didn’t have the money at the beginning, I found it. I sold things around my house on FB marketplace, in groups, and on Craigslist. I borrowed. I created online products I could sell. I tapped into my resourcefulness and did whatever I had to do to make it happen. Because life is short, I have big goals and dreams that need accomplishing, and no time for excuses. 

So if I had it to do all over again, I would have made my first step in hiring a Business Coach or Mentor.

Then get super clear on the bigger vision for your life and business. Know where you want to go so you can reverse engineer and map out your plan to get there. How much is your dream lifestyle going to cost you monthly? Do your research so you know exactly what it’s going to take to become the woman who can be, do and have it all. 

Identify who your ideal client is and the problem you solve

It’s important to niche down so that your message resonates with your target audience. If you’re trying to message to everyone, it gets diluted, and you end up reaching no one. Once you have clarity on this, your content will flow from your heart and soul, speaking to the person you would love to work with. You’re building the like-know-and-trust factor, which is attraction marketing at it’s finest. You’ll have friend requests pouring in with leads in your inbox asking how they can work with you instead of the other way around.

Content is king

And when it comes to content, don’t be afraid to share your story and the journey you’re on. People buy people, not companies, products, or services. Stories and images can go a thousand miles, and when you show your vulnerability and behind the scenes of your life as an entrepreneur, you’re creating relatability with your dream clients.

Make sure to clean up your profile and news feed—no drunk photos at the bar; no political or religious posts or conspiracy theories. No spam. Only elegant images and clear content, adding value as to how you can help others. The more value you can add, the more your audience will see you as the expert in your field and want to work with you. Add more value than you think you should!

Get clear about the mission that you’re on

Your mission is the driving force behind your business. It’s bigger than you. It’s your purpose, the reason why you’re here.

Establish your tagline

This is your 8-second elevator pitch when someone asks what you do. Make sure this is in your bio and cover photo so that when your ideal client comes to your page, they know exactly what to expect. If your audience can’t understand right away what you do, they’ll get confused and go somewhere else.

Create a beautiful brand that stands out

Create a beautiful brand that stands out over the noise on social media, and keep all content on-brand. Everything you do online and offline should scream your fabulousness and why your ideal client would want to work with you over anyone else. What sets you apart from everyone else? Capitalize on your gifts, and you’ll get paid just for being you.

Have a DMO 

A DMO (Daily Method of Operation) allows you to show up consistently all day every day, gaining more visibility and engagement than ever before. When you’re on purpose, and you have a business plan for your social media, you’ll make even more of an impact.

Network and build relationships

Network and build relationships with others in your industry who can lift you higher. There are so many incredible opportunities to collaborate and widen your reach, be open to ideas, and making new connections. Come from abundance and prosperity rather than a competitive lack mentality. There is enough out there for all of us.

Learn marketing

You’ll need to learn modern marketing strategies and techniques which can be super scary and daunting in the beginning. But once you open your mind to the possibilities, lean in and trust the process, you may just find yourself falling in love with the journey as you tap into your creative zone of genius!

Final thoughts to transform your side hustle into a profitable business. 

More than anything, if you’re not having fun, then you’re not doing it right. A few tweaks can make all the difference. So pivot if you must, but don’t ever ever quit. Because you are always on the right path, and your success is inevitable.

how to transform your side hustle into a thriving profitable business

If you’d like to dive deeper into the topic, you can find Sarah Rose at www.sarahroseglobal.com or book in a free hour consultation at www.calendly.com/sarahroseglobal.

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Utility Avenue’s Spotlight
 focuses on promoting inspiring businesses every week.
For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Weekly Spotlight.

The Need for a Digital Free Economy

The Need for a Digital Free Economy

The Free Market focuses mostly on supply and demand, and avoids government interventionism to a high degree or completely. The need for a free market today seems crucial for the economic growth of individuals, which will lead to a better life standard for them and their communities.

Although some try to minimize and demonize the free market, its importance is undeniable. People who live in countries with strict restrictive rules often need to access the black market to get goods and services that are not accessible otherwise.

Although no country gives full freedom to the market and the economy, the decentralization of both is necessary for the development of communities and individuals. The higher the level of economic freedom, the more levels of well-being will be found.

Characteristics of the free market:

  • A market that is self-regulated by supply and demand.
  • Freedom in price setting.
  • Freedom in the design of products and services.
  • Free interaction between demanders and suppliers.
  • Free commercial competition.
  • No interventionism that distorts price dynamics.

Even in countries that have a high degree of economic freedom, the free market has room for improvement.

What is not working in economic freedom?

  • Providers cannot design their services. Instead, they are defined by the gig-economy platforms.
  • Providers cannot set prices.
  • Clients and suppliers cannot interact freely.
  • Providers cannot compete with gig-economy platforms due to the high cost of development and publicity.
  • Investments that distort the dynamics of prices.

 

A free digital market or a digital free economy—like the one proposed in Utility Avenue— could solve some of these issues. Gaining independence from platform monopolies, which sometimes become predator platforms that make their users depend on them while taking a significant percentage of the transaction money.

How would the digital free market or digital free economy be?

For example:

– Drivers would not need Uber. Instead, they could compete against it, with the chances of offering better prices and personalized experiences, such as touristic trips around the city. This would increase the income of providers while fostering diversification and personalization.

– They could offer any kind of service, similar to the way Uber does, but without losing any percentage. While following government regulations related to their activity, they will significantly increase the offer, reduce prices, and raise quality.

– People could sell products without having to pay a percentage to Amazon, eBay, or any other.

– Clients would be more loyal because, unlike gig-economy platforms, the client could choose the provider. That way, excellent service would be rewarded, which will increase quality.

How beneficial would it be for society?

It is essential to highlight that statistics show that, as the economy gets more freedom, wealth increases, which diminishes poverty and many associated issues.

Index of Economic Freedom

 

We can use the US economy as an example. The Constitution of the United States is mainly liberal. This graph shows how the economy grew during its first century, despite harsh periods, to become the world’s biggest economy.

Real USA GNP percapita

When the government’s interventionism started, these trends began to change. In 1913, the Federal Reserve was born. By the late 1920s, the country got into the Great Depression, and after World War II, there was a flourishing that has progressively decreased the real gross domestic product. This graph shows an increase in the public spending, and as a result, a State that grows bigger and bigger with an increasingly regulated economy.

Real Gross Domestic Product

Public social Spending

 

Conclusions

Milton Friedman, 1976 Nobel Memorial Prize recipient in economics, said, “Underlying most arguments against the free market is a lack of belief in freedom itself.” The free market is crucial for the elemental freedom of individuals, and the outcome it brings will be substantially positive.

The digital free economy is a necessary step for economic recovery. It will also be a leap towards a financial system with more justice, in which smaller companies do not compete in a position of permanent disadvantage.

The digital free economy will increase the income of service providers and small businesses, despite reducing prices and improving quality.

Spotlight: Sprinkle Grace’s CEO is Five Years Old!

Sprinkle Grace

It’s never too early to start creating your future.
Kidpreneurs are an incredible example.

When I first read about Sprinkle Grace, I was so inspired. Grace is only five years old, and she already has a thriving business, with the help of her mom.

Sprinkle Grace

Sprinkle Grace Co. is a beauty, lifestyle, and wellness company with two principles in mind: to Sprinkle Grace and spread love. They offer natural products that create solutions, using a natural, minimalist approach.

They are building a holistic brand that will stand the test of time. From essential oil rollers to whipped body butter with essential oils, natural deodorants, natural lip balm, 24K Lip Gloss, hand sanitizer, to diffusers and gemstone jewelry, to their self-authored book, and so many exciting projects.

Who is Grace? How old are you?

I am Grace Avera Pierce, and I am five years old.  My birthday is on July 9, so I will be 6.

How does it feel to be a CEO at your age?

I’m pretty excited to be a CEO so young.

I am also an aspiring model and do runway shows in NYC, LA, and Charlotte. During one of our LA trips, I started helping my mom support her company by doing videos, and she decided to help me build my brand.

How was SprinkleGrace Co. born?

In May 2019, we chose to follow my mother’s natural approach to everyday supports, using essential oils. Grace enjoyed making rollers for her bumps and bruises. She would even tell others, “there is an oil for that.”

In June, we formed Sprinkle Grace Co.: a brand that focuses on beauty, lifestyle, and wellness for little girls, their moms, and their grandmas.

Our lifestyle brand developed when we decided to expand our essential oil usage. We combined diffuser beads for essential oils and natural gemstones for daily affirmations to make bracelets. Then, we created our Diffuser and Gemstone Jewelry and 24k Lip Gloss that contain natural gemstone chips.

We also introduced our Sprinkle Grace Lifestyle Series: I AM Book, which allows kids to write their daily affirmations in ten steps.

What were the main challenges at the beginning?

We haven’t had any challenges, just new adventures to conquer. Building a brand while I try to be a kid, and my mom works her full-time job, her businesses, and works on her Ph.D. can be draining at times.

Who was the most supportive of your business?

My family is the most supportive.  I love my Grandparents and my Aunt Tammie. They make sure my dreams come true.

What’s the most popular SprinkleGrace product?

Definitely, the Whipped Body Body, the Lip Balm, and the Affirmation Bracelets.
Our products are for little girls, their moms, and their grandmas, but we serve men too.  My Dad, Uncle Mo, Uncle Earby, and Uncle James are my biggest male supporters.

What about your wellness brand?

Our Wellness Brand is our new baby.

Being forced to overpay for elderberry gummies during trying times, we decided to make our own Elderberry Honey Lollipops. We partnered with a small whole leaf tea company and a local elderberry company to help boost generational immune systems.

Sprinkle Grace is also doing her part to save the world, with a recycling program, and using 75% glass packaging, which allows our customers to save on future purchases.

Every year that we meet our sales goals, a percentage of our profits will go to helping other kids start their businesses or join the modeling, acting, and runway world. We will also give to worthy kids’ foundations that sprinkle Grace in the community.

What about future projects?

We have a book called “I AM” and want to create more kid authors, so we created Sprinkle Grace Publishing.

We are also focusing on social change by creating Sprinkle Grace Inspires Foundation.  This foundation will inspire kid activists to support important causes around the world.  The last Thursday of every month, up to 10 kids will meet to have kid discussions leading to change.

What message would you send to kids your age?

I would say to them, choose to inspire others, create a business to get more money, and raise your allowance.

What would you say to your followers in times of coronavirus?

Always wear a mask when you are going outside and wash your hands.

Sprinkle Grace Co. Info

Website: www.sprinklegraceco.com

Facebook – www.facebook.com/sprinklegraceco

Instagram – www.instagram.com/sprinklegraceco

Instagram – www.instagram.com/sprinklegraceinspires

YouTube – www.youtube.com/c/sprinklegrace

sprinkle grace

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Utility Avenue‘s Spotlight focuses on promoting inspiring businesses every week.
For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Spotlight.

The Gig Economy and the Impact of COVID-19

Gig Economy and the Impact of COVID-19

COVID-19 has impacted the world. It has brought uncertainty, and it has changed the landscape of life and business. Most countries have seen their economies affected, in some cases, very severely. But, it is vital to highlight how coronavirus has impacted the gig- economy.
 

impact of coronavirus in the gig economy

Some data about the gig economy

The gig economy has skyrocketed in the past few years. John McAfee said, “The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit.”

The gig economy brings a vast set of advantages:

  • No employer controls you.
  • You can set your work hours.
  • You get the flexibility to do many jobs.
  • It is excellent if you are a creative or an artist trying to make more money.
  • It is great for extra income if your job doesn’t pay much.

But not everything is rosy, as:

  • You don’t get a steady income.
  • You usually won’t get benefits from your employers.
  • With nobody to control you, it all depends on you.

The gig economy as it is now, it only gives you the illusion of controlling your time, and work hours, and income.

We need a new kind of economy: a new free economy.

The gig economy and the impact of COVID-19. What will happen next?

The gig economy and the impact of COVID-19 has been seen. Delivery riders and drivers have had a steadier job during the pandemic. Remote freelance jobs have acquired more value, as well.
 
The new challenges brought by COVID-19 will undoubtedly impact the freelance market. As the nation tries to recover from massive unemployment rates, the new normal may usher away from full-time jobs to side hustles and multiple gigs.
A CNN publication states that: “A lot of small businesses, even if they are squarely situated in the physical world, are going to see the digital channel as a source of resilience,” said Arun Sundararajan, a business professor at New York University and author of The Sharing Economy.
 
In this scenario, Utility Avenue emerges as the perfect choice for gig economy workers
 
Utility Avenue is a platform created for freelancers, hustlers, entrepreneurs, and small business ownersIt offers real freedom, flexibility, control, and visibility to promote one’s services.
Download it and try it now.

Spotlight: Patricia Rogers’s Message for Entrepreneurs

A message for entrepreneurs.

I met Patricia Rogers, CEO of Unity in Service, Inc., at a networking event with Bill Walsh.

She is a business development strategist, best-selling author, and public speaker. She is also an event coordinator and marketer. In Utility Avenue’s weekly spotlight, she sends an empowering message for entrepreneurs to live the dream.

I am a Correctional Lieutenant after 29 years of service in law enforcement. The best decision that I made was the decision to prepare before retiring so that I could finally meet the woman in the mirror.

After reading Napoleon Hill, Think and Grow Rich, I learned that it only takes one sound idea to achieve success, and this was a defining moment for me.

Retiring was my time to discover who I was and why I was put here in the first place. Most rewarding was discovering my talents and hobbies and turning them into a business that would impact the lives of so many. I found that I genuinely had the entrepreneurial spirit. Besides, I have a passion for inspiring the lives of other entrepreneurs.

Unity In Service, Inc. “Where People Need People” was born, doing what I enjoy by setting a platform that allows entrepreneurs to be seen and heard from the stage while developing even more wealth and building relationships that take their businesses to a new level! The annual conferences that we host “Entrepreneurs Living The Dream sets a standard for the entrepreneur to leave with more than they came with. We put the spotlight on our participants and attendees because they said YES to the call.

My Passion is spotlighting entrepreneurs and public speakers so that they can be seen and heard by the masses.

I am teaching, encouraging, and providing a stage for them to grow!

People Need People!

Empowering Entrepreneurs To Live The Dream

Technology is the driving force in the world today, but I want to remind you that some old habits are worth hanging onto, such as verbal communication, eye contact, picking up the phone as opposed to an email or a text. Try getting out of the chair that sits in front of the computer! People are waiting on you to get up, suit up, and show up to a LIVE Event!

Networking is one of the fastest ways to build genuine relationships that will take you to a new level in your business and life in general.

People connect with those they get to know, like, and trust. I call that the human touch. Connecting and serving others is invaluable.

Today, I want to leave you with four tips:

  • Say yes to opportunities that connect with others.
  • Be authentic and let others get to know the real you.
  • Communicate effectively and leave an impression.
  • Network with intention and follow up with a call.

Remember, fulfilling your dreams involves other people, and when other people fulfill their dreams, it involves YOU! As Miles Munroe said, “The value of life is not in its duration, but the value of life is in its donation!”

CEO Patricia Rogers

Email: info@patriciarogers.com

Website: PatriciaRogers360.com

Website: patriciarogers.com/spotlightsyou

PS- Right now, on June 25th, at 3:00 pm, she is hosting her event “Popping Videos Training”, back by popular demand to train about how to use smartphones as a branding tool. Link here in case you want to join.

Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be interviewed, contact us at support@utilityavenue.com with the subject Weekly Spotlight.