Exercise and Business at LA Fitness this Weekend

“Exercise not only changes your body,

but it also changes your mind,

your attitude,

and your mood.”

Yesterday, LA Fitness ( LA Fitness, 14100 SW 8th Street) had an amazing event for vendors and visitors. Not only it provided a great space for Zumba enthusiasts to burn calories while having fun, but it also allowed businesses to promote and sell their services.

They say Good things come to those who sweat with @elytumbao @zumbawithpookie @rina_25 @henry_iamzin

I would say: Well deserved!

There was SO. MUCH. ENERGY.

What a great experience!

The objective was for people to dance, exercise, and have a lot of fun.

I would say MISSION ACCOMPLISHED!

People laughed.

People danced.

People exercised.

People had SO much fun.

They did ALL that, while also promoting social distance.

Eliana e Idalis did such a great job with this event.

LA Fitness Masterclass

Baila con Micho

Dancer | Instructor | Choreographer | Singer.

@bailaconmicho/

Baila con Micho by Odette Photo+Art www.odettephotoart.com
baila con micho
Baila con Micho by Odette Photo+Art www.odettephotoart.com

Ely Tumbao

Eliana (@elytumbao)

ElyTumbao by Odette Photo+Art www.odettephotoart.com
ElyTumbao by Odette Photo+Art www.odettephotoart.com

Rina Elena

@rina_25

Rina Elena, by Odette Photo+Art www.odettephotoart

Zumba with Pookie

@zumbawithpookie

There was also a marketplace for successful local small businesses to sell and promote their services.

Collage HairStudio Miami

@collagehairstudiomiami

Best hair salon in Miami: the place where you go to look good and feel good.

Mention this event for 20% off your visit to this boutique hair salon.

SahilyRealtor

Real Estate Brokerage

Credit Restoration | Credit Builder | Coaching and Education

SahylyRealtor@gmail.com

786-209-4121

Sahyly Realtor by Odette Photo+Art www.odettephotoart.com

Butina Design

@butinadesign

By Sofia Quevedo
📍Miami FL Jewelry Line
📞 WhatsApp: 813.693.0737

www.etsy.com/shop/ButinaDesign

Butina Design by Odette Photo+Art www.odettephotoart.com
Butina Design by Odette Photo+Art www.odettephotoart.com
Butina Design by Odette Photo+Art www.odettephotoart.com

Dagmar Designs

@dagmardesigns8

Dagmar Designs by Odette Photo+Art www.odettephotoart.com
Dagmar Designs by Odette Photo+Art www.odettephotoart.com

Natural Glow Spray Tanning

Organic Spray Tan

@natural.glow_

my.naturalglow33@hotmail.com

Natural Glow Spray Tan by Odette Photo+Art www.odettephotoart.com
Natural Glow Spray Tanning by Odette Photo+Art www.odettephotoart.com

Maxale Fit

Active Apparel Brands

@maxalefit

www.maxalefit.com

786-828-0108

Maxale Fit by Odette Photo+Art www.odettephotoart.com
Maxale Fit by Odette Photo+Art www.odettephotoart.com

Aditi

@aditishopping

786-725-8565

Green Food

Personalized Menu

Catering

305-877-3965

@greenfood_miami

Green Food by Odette Photo+Art www.odettephotoart.com

Nature’s Touch by Ana

@naturestouchbyana

Nature’s Touch by Ana by Odette Photo+Art www.odettephotoart.com

Michael J. Toledo

Robing Hood Adjusters

Licensed Public Adjuster

W566890

Robin Hood Adjuster by Odette Photo+Art www.odettephotoart.com

Matisa Bellydance

@matisabellydancemiami

www.matisabellydance.com

Matisa Bellydance by Odette Photo+Art www.odettephotoart.com
Matisa Bellydance by Odette Photo+Art www.odettephotoart.com

Matisa Bellydance by Odette Photo+Art www.odettephotoart.com

 

For LA fitness memberships, contact @elytumbao.

For photography services, contact Odette Photo+Art

_______________________________________
Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week.
For a chance to be featured, read our
guidelines carefully and fill up our questionnaire, or contact us at support@utilityavenue.com with the subject Spotlight.

7 Myths Uncovered About Small Businesses

Entrepreneurs are inspiring. They run on passion, motivation, ideals, and optimism. Gandhi was right. You have to be the change you want to see in the world. The truth is there is no easy path to entrepreneurial success when trying to get out of the rat race and the nine-to-five. It is absolutely worthwhile, but it is a lot of hard work.

On the journey to become your own boss, there are many myths about life as an entrepreneur and business owner.

Let’s check some of those myths and misconceptions, according to Entrepreneur.

entrepreneur myths

Myth No. 1: “I’ll have more time to do what I want.”

A new business demands so much more than a nine-to-five mentality. Yes, you may get to take your kids to the orthodontist and after-school activities, but to be successful, you have to embrace the concept that being an entrepreneur is a lifestyle, not a job. Every new (and not so new) business owner has had the same experience. So prepare yourself for the long haul for immense demands on your time.

Myth No. 2: “If I create a website, I’ll get traffic.”

Web traffic is based on several factors, all of which must be in place for the various search engines to find your site and attract the kind of customers you want to reach. It’s not about what you think will work. It’s about what your customers are looking for.

The best course of action? Work with professionals, people who are informed about the latest developments in web design, web copywriting, and SEO (search engine optimization). You’ll also need to research the right keywords and put good, meaningful content on each page. The search engines like accurate and distinctive copy that articulates what your business offers in a way that makes sense to the people you want to do business with.

Myth No. 3: “I don’t need a marketing plan or marketing materials. This product/service sells itself.”

Stephanie Chandler, a Sacramento, California-based entrepreneur and the author of The Business Startup Check List & Planning Guide, agrees. “Marketing is an investment in your business,” says Chandler. “If you’re doing it right, it pays itself back and then some.” To get the process started for her own business, Chandler says she hired a professional to design her logo. Taking cues from Nike and other well-established brands, she then developed a basic branding strategy and campaign to get her company’s name out to the public over and over again to build recognition of her firm.

Myth #4: Starting a Business will Allow for More Free Time  

Many startups have the theory that, because founders are their own managers, they will be able to control their schedule and work at their convenience. In fact, the complete opposite is true. All the efforts of owning and operating a business, particularly a startup, are ultra-time-consuming. When successful entrepreneurs look back on a successful business they created, they will all tell you that they worked harder for themselves than they ever did for anyone else. 

Myth #5: Being Unique is the Name of the Game

This myth is particularly frustrating to individuals who have seen this misconception ruin a small business. Everyone wants to come up with the “next big thing” or have the “next great idea.” Ironically, successful startups are not all about being unique; most successful small businesses piggyback on the ideas of others. Sometimes, success comes from being a follower and not a leader, especially if it’s your first time around the block as an entrepreneur. If you are a small business owner, realize that the small business success equation for an untested idea, service, or product may have too many moving pieces for a small team to manage. Many startups look at what has worked well for predecessors and subsequently looked at those predecessors’ failures and successes. With this knowledge, a startup or small business learns from those failures and mistakes and makes sure their respective business doesn’t fail in the same ways and excels where success was achieved. 

Myth #6: If you build it, they will Come

Life is not always fair. So, even if you have a fantastic idea, work hard, do your best and offer your product or service at a reasonable price, you might not make it a business. Sometimes, in a small number of cases, hard work does pay off, but that is rare. While counterintuitive, your small business should focus far more on marketing itself. Marketing is absolute, and we cannot emphasize that enough. 

Myth #7: If you’re an entrepreneur, you’re a Lone Wolf

It’s the “American land of opportunity,” thinking that entrepreneurs are here to disrupt the status quo with magnificent ideas. This is not a truism- it is far more accurate that entrepreneurs are not revolutionary solo acts but rather incredible team players and team builders. Let’s look at one solid example just for clarification: Steve Jobs and Apple.  Jobs was a visionary, but he did not build Apple by himself- he had the assistance of many other talented individuals. 

As you can see, many myths surround the life of entrepreneurs and small business owners. As I work on this blog post at 2 am, I see you, my fellow entrepreneur. 

I see you, and I admire you.

Keep hustling.

10 Statistics: Brand Photography as a Powerful Business Tool

Simon Sinek, one of my favorite thought-leaders, said: “People don’t buy what you do. They buy why you do it. And what you do simply proves what you believe.”

There is one vital question:

What makes you different from another business that does the same kind of activity, maybe cheaper?

YOU.

You make the real difference.

Brand photography: a powerful business tool

Businesses everywhere need to create a brand that clearly communicates why they do what they do. But how do you do that?

You can visually represent your business through brand photography and personal branding. Professional images establish and enhance your brand. They show your character, what it’s like to work with you, and what makes you and your business unique.

Brand photography and personal branding make it easier for customers and future clients to know you and your brand.

Why investing in brand photography?

Investing in professional brand photography can seem an unnecessary expense, but it might be more crucial for growing your business than you think.

Photography is one of the main tools to connect with your audience strategically. It boosts performance, engagement, and sales because people are wired to value images. They especially value beautiful, well-crafted images. You can use stock photos, but studies show that we pay attention to people who look like real people! Eye-tracking research shows that we treat photos of real people as important visual content, and we tend to ignore stock photos and “filler content” images. As a result, not having high-quality photos can be a deal-breaker for your clients. Studies show how investing in branding can make a difference.

How can you use your brand images?

The options are limitless.

You can use your images to improve your online presence on your website, social media (LinkedIn, Instagram, Facebook, Pinterest). Also, in email campaigns, newsletters, and email signatures.

You can also include them in traditional print marketing materials: business cards, brochures, direct mail, sales sheet, flyers, magazines, newspapers. Even in sales pitches or presentations, and press releases.

Numbers don’t lie

Here, some statistics taken from MDVAdvertising and Meero that show how vital brand photography is:

  • People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%.
  • Images rank as the most critical content type, ahead of text and video. 68% of marketers say they plan to use images more in the future. Consumers are significantly more likely to think favorably of ads that emphasize photography over ads that emphasize text.
  • Articles with relevant images get 94% more views, on average, compared to articles without images.
  • Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
  • 60% of consumers say they’re more likely to consider or contact a business with an image show up in local search results.
  • 67% of consumers say that a product image’s quality is “very important” in selecting and purchasing a product.
  • 78% of online shoppers want to see the product as if it’s part of their own daily lives.
  • 50% of online shoppers say, “large, high-quality product images are more important than product information, descriptions, or even reviews.”
  • 90% of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.
  • Using a larger product photo size on category pages increased sales by 9.46%

In The Effect of Mere Touch on Perceived Ownership, UCLA researchers found that vivid and detailed object imagery increases perceived ownership of the product.

FINAL WORDS

My advice is: use compelling imagery to build your story brand.

Brand photography has the power to tell your story: what your brand is about, what it means to your clients, and why they should care about it. High-quality images build trust and help clients connect to your message.

You can DIY your brand and product photography, but if this isn’t the most effective approach, you can always hire a professional branding photographer.

This article was first published here.

Become a Photographer with Utility Avenue

Recently, we shared an article about how to become a dog groomer with Utility Avenue, and it was well-received. This week, we decided to share 8 things you need to become a photographer.

A business requires more than your passion and skills; it also needs equipment, legal documents, and strategies to become profitable. With these 8 must-have things every photographer needs for their business, you can market your services, book more clients, and earn more income.

product photography by Odette PhotoArt
LaBoue Shop, by Odette PhotoArt

8 Must-Have Things Every Photographer Needs for Their Business

Aside from enhancing your shooting skills, you also need to invest in camera gear, a portfolio, as well as editing and storage tools. Additionally, you must have logistical and technical investments such as a marketing plan, branding, payment systems, and legal documents to operate a successful photography business.

Whether you’re a newbie photographer or a seasoned one looking to level up your business, these things can make your business more professional and rewarding.

EDITING SOFTWARE

One of the things that prevent photographers from managing an efficient business is the lack of proper editing software. Photoshoots and post-processing come hand-in-hand, so you need a reliable editing program like Adobe Lightroom.

You can learn how to use presets to adjust your images which helps streamline editing. After that, you can catalog your files for easy exporting.

MARKETING STRATEGY

A marketing strategy can help you create a plan to effectively sell your products and services while also catering to the needs of customers. You can try these ways to step up your marketing plans.

  • Boost online presence: With the pandemic driving more people to go online, you need to expose your work on social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and LinkedIn.
  • Connect with circles: One of the most effective ways to market yourself is to showcase your skills to those close to you. They could be your neighbors, officemates, or even a fellow parent at your kid’s school.

SHOOTING EQUIPMENT AND ACCESSORIES 

Every photographer must invest in high-quality camera equipment. While you don’t need the most expensive equipment on the market, it is important that you find gear that is reliable. The last thing you want happening is a piece of gear to stop working while you’re in the middle of a session.

Here’s a list of camera equipment to consider:

  • Camera
  • Lenses
  • Lighting
  • Tripod
  • Chargers and extra batteries
  • Reflectors
  • Camera bag
  • Backdrops

STORAGE DEVICES

Backing up your files is important to ensure the safety of the pictures. If you have an internet connection, you can also use online storage platforms such as Dropbox or Google Drive.

Pro tip: Backup your images to more than one place! Hard drives crash, so don’t let this be the only place you’re storing your RAW files. Consider using both a hard drive and uploading images to the Cloud to have multiple backups available.

PORTFOLIO

If you already have a portfolio, update it using new photographs depending on the market you want to attract. For example, highlight your best product photos if you want to work with families who created a small business in this pandemic.

Suppose you want to collaborate with vendors for intimate wedding ceremonies and birthday parties. You can highlight even your pre-pandemic shots, as long as they show intimate celebrations.

If you’re going to use a website, make sure that visitors can easily access it and navigate your galleries, blogs, and other relevant matters.

BRANDING

Branding is another must-have because it helps build client perception about your photography business. Likewise, it tells people what to expect from your products and services.

The goal is to use branding to distinguish your business from competitors. Hence, it’s essential that your name and logo identify what your business offers. Print and digital collaterals should guide people in understanding your work.

BOOKING AND PAYMENT SYSTEMS

Across the world, 41.8% of people use a digital wallet. About 24.6% prefer credit cards, while only 10.6% use debit cards. With several payment options available, it’s crucial that you keep up with these innovations to provide the best customer service.

LEGAL DOCUMENTS

Making your business legal sets you apart from other businesses. While the process can be time-consuming, putting effort into making your business legal can protect you and your customers. Find time to secure a business license, contracts, and insurance policies.

Conclusion 

Yes, it is a lot of work, but it is so worthwhile.

With your photography skills and operational investments, you can manage a small business legally and systematically. While these may mean shelling out money upfront, these purchases can get your small business growing faster to bring in more clients and money.

And don’t forget to list your services, for FREE, in the Utility Avenue app so you can reach more potential clients.

This article was first published here

Guest blog post by Angela Brown, from Shootproof.

How I Held My Business Together While Fighting Breast Cancer: A Survivor Motivational Story

HOW I HELD MY BUSINESS TOGETHER WHILE FIGHTING BREAST CANCER: A Survivor Motivational Story
 
 
by Lee Levy

Breast cancer: the two most feared words in a woman’s life. We hear it all the time. We know women who have gone through it, and we read about it everywhere. One out of eight women will get breast cancer. I was one of them. 
 
My name is Lee Levy, and I am 49 years old. I am a wife, a mom, and a business owner. I run a website design business since 2006, and I love what I do. When I am not designing websites, I am reading, taking Zumba and Bellydance classes, or creating.  
 
In January of 2019, I went for my routine mammogram, as I do since I turned forty. I was always in the best health until that time. That day, the nurse said that they saw “something.” Not exactly the words you want to hear. The nurse must have sensed my horror because she said, “don’t panic yet. It could be anything. We will take a 3D mammogram to be sure.”  My HMO didn’t cover that, so I waited for approval.  
 

3D mammogram

 On January 15th, the 3D mammogram revealed a small “mass.” I have dense breast tissues, so they stated only a biopsy would confirm the diagnosis.
 

Biopsy

 On January 20th, they performed the biopsy: the longest hour of my life. I laid there on that cold table while they pulled tissue samples out of me. After another hour in the waiting room, the most cold-hearted doctor I have ever met said, “I don’t have good news. You have breast cancer.” After a quick, “I’m sorry,” she left the room. The nurse showed more compassion, but I don’t even remember what she told me after the shock.
 
I remember walking to my car and sitting there for an hour crying. I could not even reach my husband as he was out of the country and had terrible reception. It took two days to get the news to him. Those days are foggy. I cried a lot and gently broke the news to my kids, close friends, and other family members. I didn’t know if I was going to live or die. Until I saw my oncologist, I felt like I aged 20 years from worrying. It’s hard to pretend that everything is alright, run a business, and take care of a family.
 
The oncologist experience was another adventure in itself. It took three doctors to get it right.
 

Oncologist # 1

 One week later, I went to the first visit with the oncologist the insurance company referred me to. This doctor was plain awful. No bedside manner, barely answered questions, and only with a short yes or no. My husband said, “there is no way you are going to spend the next year putting your life in THIS doctor’s hands.”
 

Oncologist # 2

 An excellent friend of mine referred me to a top-of-the-line Beverly Hills doctor who had write-ups in magazines worldwide. Of course, she was not on my HMO plan. Her consult price was $1000. My husband said, “Let’s just do it for the sake of the second opinion.” But all she did was look at the previous paperwork and said: “Yes, I AGREE with his diagnosis and procedure.”  WOW, and for that, I paid $1000. I looked at my husband and said, “Strike two- NEXT! What is wrong with these doctors?”
 

Oncologist # 3

 I struck gold, but only after I did my own research. I googled doctors, checked their ratings, and made sure they were on my insurance plan. I found a 5-star doctor who happened to be 60 miles from my home. I thought it was worth it. We drove out for a consult, and this doctor was AMAZING, the complete opposite of what I had experienced. He spent 45 minutes explaining my situation as each cancer diagnosis is different. He recommended a lumpectomy, chemo, and radiation for my stage-two aggressive cancer—the whole 9 yards.  
 
In other words, for the next eight months, I would pretty much be out of commission. But the doctor’s first words were, “The good news is you are only a stage 2, and we caught it on time. You are going to be ok!”. I started crying from relief. After two weeks of not knowing, I finally understood what I was in for. He explained everything in detail. I went home knowing what stage I was, that I would be ok, and what I needed to do. 
 
While I prepped for the lumpectomy, I went through a vast range of emotions. I cried a lot thinking, “Why Me?” and “What did I do to deserve this?”. I consider myself a strong person who can get through anything, but I was not in a good place. I worried about chemo because of the horror stories and side effects. Please, do NOT Google anything about this unless you want to go into class-A depression. My biggest concern was, “how am I going to be able to run my business knowing I will have many tough days ahead of me?”. 
 
It was time to slow down. I informed my clients of my situation. I told them I would be working through the good and the bad, but not respond sometimes. The response was so overwhelming I almost cried. My loyal clients told me they would be patient and wished me the best of luck. I contacted a backup for my two biggest clients to help me out if I could not perform. They appreciated that I took the initiative. Some of them even scheduled around my time.

 

Lumpectomy

A month later, I had the lumpectomy—lots of pain, black and blue marks, and lots of drugs for two weeks. My arm was also in pain because they removed a lymph node, and I could barely keep my eyes or hands on the laptop.
 
I stayed pretty much off of social media because I couldn’t be that person to air out my story and ask for prayers or pity. I couldn’t handle it. Very few people knew, and I wanted to keep it that way.   

Chemo # 1

After I healed, I spent the next six months in chemotherapy. It was the scariest part. After hearing stories about side effects, it messes your mind. The first chemo lasted six hours. They poured bags of clear liquid into my body, the stuff some call the miracle and others call the poison. Many choose the holistic healing path and criticize these healing methods. I decided what was best for me and not gamble with my life.
 
The first two days after the chemo, I felt normal. On days 3-10, I felt like in a coma. I was weak, dizzy, tired all the time, and could not get out of bed. I lost some feeling in my fingers and toes (a neuropathy), which was scary. Also, I had no appetite. Even when I forced myself to eat, food tasted like metal. Everything, from chocolate to rice, to a steak, tasted like I was eating my fork. I was thinking, “At least, I will lose some weight from this.” Little did I know that one of the side effects of the medication I was taking was weight gain. Way to go, not eating AND gaining weight.
 
Ten days later, my hair started falling out. I had a hard time dealing with that. I couldn’t bring myself to even look in the mirror because it was so scary. Yes, women go and get wigs, which helps you feel better outside, but inside I was still a mess.  
 

Chemo # 2

By the second chemo, I knew I had a few good days and a week of bad days, so I tried to schedule work on my good days. It wasn’t easy. The worst part was sitting in that room, hooked up to a device, watching 8-9 other people of all ages, all stages of cancer. Some of them were really fighting for their lives. It was so depressing.
 
I still had six more chemo sessions to go. Something snapped inside my head, and I said to myself, “I am NOT going to let this get me down anymore.”  I knew right then that was the time to start focusing on my business full force. I knew that would keep me busy and happy. I love being a business owner, I love what I do, and I love my clients. 
 

Chemo # 3

cancer survivor

 

I arrived with quite a few bags. Besides my usual meds and my blanket, I brought my laptop and a little black book.  People looked at me like I was crazy. You’d be surprised how many thoughts and notes you can do when you are stuck in the same chair for so many hours.  
 
I reflected on my business over the past few years, the good and the bad. I reflected on what worked and what didn’t. I made lists of things I wanted to start doing, stop doing, or change and make better.
 
I even sat in online networking groups and chatted and with other entrepreneurs. I have always believed you can learn from others, and they can learn from you. I filled up the black book quickly. For the first time in months, I felt excited and had many business goals to look forward to. I was also working on some of my clients’ websites while in chemo.
 
The funniest thing happened. A gentleman sitting next to me was peeking at what I was doing, and when I looked up, he asked me if I was building websites. When I said YES, he said his sister was looking for a web designer. He said he was so impressed by my WORKING while dealing with breast cancer that he HAD to give her my number. That made me laugh.  
 

Chemo # 4-8

Each chemo got worse and worse with my side effects. I could not work much at all. By chemo #8, I had gained even more side effects, so I just gave into them and stayed in bed for the last few weeks.  
 
Once I finished chemo, my oncologist gave me instructions to rest until my strength came back. I got a LOT of sleep in the last month and wasn’t able to function too much. I tried to get on my phone and laptop and do whatever I could to keep my business going. 
 

Radiation

Radiation was a cakewalk compared to chemo: a bit of tiredness and chemo’s side effects. I began working almost 5 hours a day. A few weeks later, my taste buds returned.
 
Little by little, almost everything went back to normal. 
 
Three months later, I was back to work full time.

 
My clients were happy to have me back, and I was so grateful to feel normal again. I got out my little black book and began going through all my notes. I could tell I wasn’t thinking clearly, but I started implementing many of those ideas right away. I had so many plans to take my business and expand into new areas and go full force on specific tasks. One by one, and even today, I am plowing through them, scratching them off as I go. I sometimes wonder if I would have come up with these ideas if not for hours and hours of sitting in the chemo room.
 
I promised myself I would make it my mission to spread awareness about the importance of having REGULAR mammograms.
 
Ladies, you MUST make sure you get regular checkups. I meet so many women who tell me they have never done it because they are scared. It is CRUCIAL to stay on top of your health. If I had waited, my outcome could have been much worse. If it is caught in time, it is totally treatable! I was one of the lucky ones.
 
It takes a horrible thing like this to realize what is essential in life. Now, I try to focus on what is vital in life because sometimes, you don’t get that second chance.
__________________________________________________________________

Utility Avenue’s Spotlight focuses on promoting inspiring businesses every week. For a chance to be featured, read our guidelines  carefully and fill up our questionnaire, or contact us at support@utilityavenue.com with the subject Spotlight.